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Tobacco Consumption In Adolescents: A Health Promotion Campaign

1390 words - 6 pages

This essay will discuss the issue of smoking in adolescents from the Australian society. The discussion will include a recent campaign that has been created to cut the morbidity rates of smoking in adolescents from the Western Australian (WA) region. The campaign “Smarter than Smoking” provided an effective health promotion strategies to reduce tobacco enhancement for adolescents aged 10-15 years old. The essay will provide a better analysis on tobacco consumption in adolescents. Thus, portraying the potential impacts of smoking at a young age in the Western Australian society. As well as, a discussion about the implementation of the program “Smarter than Smoking” and its effectiveness in ...view middle of the document...

In 2004-2005 more than 14000 deaths has occurred in Australia as of smoking (AIWH, 2009, pp.). Therefore, the rate for adolescent’s tobacco usage should be limited to prevent further deaths.
Consequently, according to the report by the Cancer Council (2009) the majority of adult smokers has smoked cigarettes in their early adolescence. In the year 1999 the rates for smokers within the ages of 10-15 were 20% and the ages of 16-17 were 40% (STS, 2009). However, the article by Woods (2009) stipulates that in the year 1995, a survey was conducted on Western Australians residing across the Perth metropolitan area. The results showed that the proportion of 14-year-old smoker males decreased from 28.6% to a 16.8% in 2005 (Woods, 2009). Additionally, the article further specifies that these numbers have decreased over time because of the “Smarter than Smoking” campaign that influenced a greater decrease in the numbers of smokers, which targeted the Western Australian adolescent population (Woods, 2009).
Although, the campaign had a significant decrease in the rates of smoking in adolescents, a survey conducted haphazardly in 2005 illustrated that smokers in secondary schools were 19% boys and 17% girls (which smoked prior to the week of conducting the survey) (Woods, 2009). Therefore, the “Smarter than Smoking” campaign has performed various interventions from the year 2005 onwards, to further decrease the numbers of smokers in the adolescent population (STS, 2009).
About the program:
The program “Smarter than Smoking” or STS is a multi-strategic long-standing program that is aimed to reduce the prevalence of adolescent smoking rates. The multimedia program has been most effective in the years 2003-present. With the diverse abundance of technology in every family’s house, the program targets TV, Websites, YouTube and Radio to raise awareness to the adolescent population (STS, 2009). A number of SMART sponsorships to school students and educational seminars in schools were also a main contributor to the programs success. The creative marketing ideas by the STS program lead to the success of the program. STS contributed to a decrease in adolescent smokers in WA to a 5.7% in the year 2011. Through initiating several multimedia campaigns such as: “Eyes”, “Burnt-Shopping”, “Burnt-Footy”, “Miss out” and “Choices”, the educational awareness of the harms in smoking for adolescents in WA was raised significantly because of this program =(Woods, 2009).

Target of the program:
In 2010 it was shown that approximately 172,000 adolescent in WA initiated tobacco use (ASSAD, 2011). Therefore, the main target of the program is aimed for adolescents aged 10-15 years of age. Also, the program tends to focus on teenagers that are living in lower socioeconomic status, aboriginal and Torres islanders, and teenagers living in regional areas (). The reason behind the program to focus on these populations is because of the high susceptibility for these adolescents that live...

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