Tobacco Product Advertising. Essay

1457 words - 6 pages

Sociology 100 Course Project - Media Advertisement"SURGEON GENERAL'S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy." Yes, I'm sure everyone is familiar with these types of warnings, mainly on tobacco products and ads. Yet, even with these warnings, some people don't seem to care; it just seems as if they are ignoring them. Nevermind the fact that smoking is addictive. Nevermind the fact that smoking sheds 13 years of life from a man or over 14 years from a woman. Nevermind the fact that lung cancer is the leading cause of death among smokers (Heart Disease Weekly 2002). It just doesn't matter. Millions of people brush aside the warnings and decide to smoke a cigarette for the very first time every year.Tobacco advertisements have been a very controversial issue for the past years. Anti-smoking ad campaigns, such as those TRUTH ads, have been made in an attempt to reveal lies or facts tobacco companies don't reveal in their ads. I will attempt to deconstruct a few ads from the many tobacco/cigarette advertising campaigns we see daily through magazines, television, and other media.One cigarette advertisement I'll first look at is one by Doral Lights. In this advertisement, the slogan used is "Imagine Getting More." The main image is a fortune cookie containing a twenty-dollar bill. Next to the image is supposedly the fortune, "I see 'Cha-Ching' in your future." This ad is one big irony.First of all, the twenty-dollar bill as a visual image is, in itself, an "attention-getter" - everyone wants and loves money. Although possibly a metaphor of some sort, the slogan "Imagine Getting More" with the fortune "I see 'Cha-Ching' in your future," uses power words and distortions of facts for persuasion. Cha-Ching, or money, are definitely "power words" to garner an audience's attention and interest. The fact that the fortune stating money is in the future, especially on a cigarette ad, is a total distortion of a fact. However, I will get more into that later.Besides the want for cigarettes, this particular ad appeals to the desire of money and simply getting the most of something. I am guessing the advertisers are using an metaphor/analysis that using Doral brand cigarettes is much better than competing brands because you get more our of Doral, be it the pleasure, taste, satisfaction, or the like. However, as I stated several times, I think this ad is simply illogical as it's odd that they put money on a cigarette ad.The target audience for this ad is, of course, cigarette smokers. Immediately, one possible audience reaction could be something such as, "" I think the advertisers did a good job in making an ad that would immediately catch anyone's attention. Even if it were to mean nothing to one person, it would have at least garnered attention for a few seconds.Let me go back to the "distortion of fact" and irony in this particular Doral brand cigarette ad. The fortune written in the ad makes no...

Find Another Essay On Tobacco product advertising.

The Ethics of Government in Regards to Smoking

1166 words - 5 pages brands.  Tobacco companies argued that advertising of particular brands was focused on persons who already smoked that brand and was not directed at non smokers of teenagers.  The tobacco industry claimed that the ban on advertising would not be very effective as big cigarette companies had only 16 percent of the market. They believed the sale of the products allowed people to purchase a safer more refined product.  The industry analysts raised

The War on Tobacco Essay

1704 words - 7 pages tobacco product or in exchange for coupons or proof of purchase (What FDA Regulation of Tobacco Products Really Means 3). Increasing taxes on cigarettes is an effective way to reduce teen smoking (Kline 139). The first viewpoint is all about regulating tobacco and there are different ways to regulate tobacco and this is one of them, and this would make people not wanting to spend more money on cigarettes. Ban all remaining tobacco-brand sponsorships


1189 words - 5 pages . Smokeless tobacco manufactures also advertise in hunting and fishing and game sports related periodicals. These types of publications are marketed specifically toward young men who can become addicted to the product at an early age and become long-term smokeless tobacco users.Socially Unacceptable In 1997 a survey conducted by the National Household Survey on Drug Abuse found that 92% of those who used smokeless tobacco were male. This means

Tobacco Paper

1034 words - 5 pages impulse from seeing the advertising. Marketing, of tobacco products spend about “$23 million dollars per day and shocking $7.76 billion and accounted for 92.7% of all cigarette marketing in 2011. ” Advertising makes the product look “cool” and so new people are drawn to the product because it is linked with sexual attractiveness, success, adventure and self-fulfillment. There are many products aimed at children because that is the purpose, but

Effects of Smoking

640 words - 3 pages Smoking makes you look and feel great**but did you know...Every three years, tobacco products kill more Americans than have died in all the wars we're ever fought, combined.Tobacco company products cause nearly one out of five deaths in this country. This is the only legal product on the market that puts up this kind of numbers.About 1 out of every 5 deaths in the US can be attributed to tobacco products.Every eight seconds, someone in the world

Smokeless Tobacco

1143 words - 5 pages using a systematic friendly manual (Mejia & Ling, 2010). Smokeless tobacco as a harm reduction strategy does have its benefits such as having less harmful chemicals than regular cigarettes, but as a harm reduction strategy, it may lead a group of user who has never smoked before. Tobacco companies such as Camel and Marlboro are advertising their products to young people. This raises the question on their motives of creating smokeless tobacco

Tobacco Advertising

3208 words - 13 pages specific advertisement, because it makes people try more the products that are advertised, as they are curious most of the times, such as advertisements of smoking. Moreover, people must understand that smoking is harmful for them because tobacco industries think only their product and not the effects that their product can cause. As mentioned in The Columbia Encyclopedia, “ advertising “ forces ” consumers to buy products they might need or not, and

Tobacco Advertising

2561 words - 11 pages ng children and teens are the easiest target for Tobacco Companies. Tobacco Companies have found ways to dodge the restrictions and regulations that the Federal Food and Drug Administration (FDA) have put into action. Though Tobacco Companies claim their forms of advertising does not influence children and teenagers, their advertising techniques and icons clearly have a huge effect on young audiences. Some people may wonder why there are

The Tobacco Way

1391 words - 6 pages ( The primary way of advertising the tobacco products, derive from being watched in television shows, movies, and magazines. For instance, today's celebrities will use the tobacco product and glorify it, making it something people would also like to do. People look up to celebrities which lead to wanting to live their life style. If a celebrity smokes a certain type of cigarette than this will result in people wanting to do the same thing

Spit or Not To Spit? Smokeless Tobacco

1110 words - 5 pages Tobacco Control Act went into effect October 2009. This law gives the Food and Drugs Administration (FDA) power to regulate tobacco products in the United States of America. One of the goals of the law is to restrict the marketing and advertising of tobacco products. Only black and white texts are allowed since 2010, all outdoor tobacco ads within one-thousand feet of schools and playgrounds have been illegal. Many people wonder “Are Smokeless

Tobacco Advertisements

1806 words - 7 pages in Stag). The light shed on these class action lawsuits have sparked some people’s interest on working on litigation that regulates the language used in tobacco advertisements. The attention brought on by these class action lawsuits involving the tobacco industry’s methods of advertising has led to some legislations being passed. One author believes this is because of the role that the SAGs (States Attorney General) have done in “ filling

Similar Essays

Ban On Tobacco Essay

732 words - 3 pages direct or indirect. The direct form of the advertisement of tobacco is as explained above while “Indirect-advertising” includes the association of a tobacco product brand element with a non-tobacco product good or service, and the advertising or marketing of such good or service. Indirect advertising is a deliberate strategy used by tobacco companies to circumvent bans on tobacco advertising and must be addressed if the FCTC (Framework Convention on

Ban On Tobacco Ads By The Government Of India

912 words - 4 pages Arguments in favor and in opposition to banning tobacco advertising in India A prohibition on tobacco promotion will not decrease tobacco use. We have got convincing signs that extensive prohibitions on sponsorship, promotional material, and tobacco advertising can somewhat reduce cigarette and other tobacco use. Today study conducted between 1970 and 1992 in 22 states found that complete prohibitions can reduce tobacco eating by 6.3%. A study

Tobacco Advertising Essay

1868 words - 7 pages advertising and tobacco consumption 2. research comparing tobacco consumption within a country before and after an ad ban 3. international comparison of trends in tobacco consumption and anti-tobacco measures Econometric research Numerous studies have investigated the relationship between expenditure on tobacco advertising and consumption of tobacco ([1]). Adjustment must be made for important factors such as product price, available income

The Ethics Of Government In Regards To Smoking

1151 words - 5 pages tobacco brands.  Tobacco companies argued that advertising of particular brands was focused on persons who already smoked that brand and was not directed at non smokers of teenagers.  The tobacco industry claimed that the ban on advertising would not be very effective as big cigarette companies had only 16 percent of the market. They believed the sale of the products allowed people to purchase a safer more refined product.  The industry