This website uses cookies to ensure you have the best experience. Learn more

Top Competitors In The Personal Computer Industry

1789 words - 7 pages

The PC industry is highly competitive and constantly changing as technology evolves and customer needs change. Some of the top competitors in the PC industry are IBM, Hewlett-Packard, Dell and Apple. Theses rivals are constantly jockeying for the top competitor’s position. They compete in prices, product innovation, advertising, etc.
In the early 1980s the top competitor in this industry was IBM due to its open system and ease of being cloned. During this same time, Apple struggled to keep pace and changed its competitive strategy multiple times. From 1980 to 1993 Apple positioned itself in the computer industry as the company that provides easy to use desktops with superior software and hardware. Unlike its competitors, Apple did not use “open systems that other producers could clone; instead they practiced horizontal and vertical integration and used Apple’s own proprietary design” (Pearce, 2013). It is this strategy that held the company back. Open systems were popular within the industry and customers enjoyed the flexibility of the systems
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications. “These projects, coupled with an ambition to bring out new hit products every 6 to 12 months, led a full scale assault on the PC industry” (Pearce, 2013). Despite these initiatives, Apple’s competitive range was mediocre compared to its competitors.
The next strategy was to return to an old business practice which was Apples premium prices. But this strategy, like the others, did not boost the company’s competitive advantage.
In 1997, Steve Jobs returned to Apple as an advisory and with the purposes of reshaping the product line. The changes made by Jobs resulted in increased sales and $309 million in profits. Job changed the mindset of Apples management and development team. He encourage them to have the “think different” management style that promotes the development of products that are ahead of the technology and design curve, and a creative retail strategy. It is this strategy that would eventually make Apple the best-selling company in the PC industry.
Jobs also changed the pricing strategy and focused on value-based pricing that provided customers with premium products at a premium price. Product pricing has specifically set Apple apart from its competitors. Apple believed that they could create...

Find Another Essay On Top Competitors in The Personal Computer Industry

The Computer Industry Essay

1922 words - 8 pages . It's intention for function is to be performed by an end user, with no interference of a computer operator. This is in comparison to the batch processing which permitted large mainframe systems to be used by many individuals at the same time. A personal computer could be one of many things. A laptop, desktop, or a palmtop are just a few examples of what a PC is. Personal Computing Industry Center – A resource of knowledge , data, thought and

Quality Cabinets: The Merillat Industry and Its Competitors

1705 words - 7 pages in staffing was a result of the market conditions, while the facility closures were strategic in nature. Masco Cabinetry has made a concerted effort over the past four years to become a more lean organization; positioned to be a leader in the industry once the new construction and remodeling markets began to rise again. The top three priorities for Masco Cabinetry over the past two years were: Initiating new product launches, creating agile

The Future of British Columbia's Top Industry

1158 words - 5 pages statement nearly sums it all up in the sense that the economy has relied so much on the forest industry for the past 100 years and that they are now clear cutting at an alarming rate. This is sheerly due to the technology and rate that 100 years of growth and experience gives us. We see in history that the cutting and transporting of timber was extremely hard but worth it. All trees were cut by hand and was considered to be one of the most dangerous

Personal Experiences in the Field of Computer Science

806 words - 4 pages Brought up in a competitive environment and a family that believes in a value system backed by my curiosity towards computer technology, I was first introduced to Computers when my daily experimentations on my neighbor’s PC influenced my parents who got me a computer. Cracking puzzles, solving problems have always intrigued me and the fields involving logic and application of the technology have always been my areas of interest. One of my

Growth of the Computer Industry

1627 words - 7 pages The computer industry has experienced an impressive growth within the past 15 years. In our case, laptops fall under the category of computers as well. Even though computers had first come out in the mid 19th century, there has been a huge augmentation of ‘advanced’ computers/laptops in recent times. From 1936 to 1980, computers weren’t mainly used by the public. The very first system was not even considered a computer, but a mere 30 ton

history of the personal computer

931 words - 4 pages Numerical Integrator and Calculator. The first computers were designed to function more like calculators than like the advanced technology of today. ENIAC was announced in 1946 and was funded the American military because the army needed a computer for calculating artillery-firing tables. It was by no means a personal computer but it marked the beginning of a new age in which information would eventually be as easily accessible as water. The company IBM

Top Girls in the Predicament

3370 words - 13 pages ¡°Top Girls¡± in the Predicament From the perspective of society, despite certain conditions it had established for women to move up to the top of their social careers through both the official efforts and the endeavors of women themselves, those British ¡°top girls¡± under the influence of Thatcherism in the late 1970s and early 1980s continued to live in a predicament resulting from the traditional gender bias, which was further enhanced by

Poor Personal Hygiene in The Fast Food Industry

2885 words - 12 pages in the eyes of the fast food restaurant industries, so they believe it makes no sense to inform the customers about them. The personal hygiene of the fast food restaurant’s employees, their methods of cooking, and the false information on exactly what ingredients they use for the food are the leading cause to health problems in our society. Poor Personal hygiene in the fast food industry is a leading cause to health problems in our society

Donna Dubinsky. The business strategy of dubinsky led Apple Computer Inc. to become a major player in the computer industry

1281 words - 5 pages good contributions to the expansion of her department. The dilemma between doing what she feels is best for the company or following the criteria of others, including those at much higher rankings than her, -thus putting her job at risk as well as her credibility in making the right decisions- sharply hits the protagonist in this case.Diagnosis of Company SituationDubinsky walks into Apple Computers in 1981, when the PC industry is in boom and the

The Affects of the Personal Computer

513 words - 2 pages Computers have overwhelmingly become part of our daily lives. Since the creation of the Personal Computer, their uses have grown exponentially. They help in completing tasks faster, easier and better. People are easily aware of the positive aspects of a computer, but despite the positive affects there are also inevitably negative aspects that are presented to society everyday.The PC introduced an easy way to buy and sell literally anything

Intellectual Property and the Computer Industry--GUIs

1882 words - 8 pages interfaces, or GUIs; which consist of the visual cues and representations seen through a particular program or software. GUIs, in essence, determine the “look and feel” of a program. The dilemma that the computer industry faced was how similar one interface has to be to another to constitute copyright infringement. The response to this dilemma would also serve as the response to other issues faced by the industry at the time: Should computers, similarly

Similar Essays

How Can Sony Emerge As A Top Contender In The Computer Industry?

1454 words - 6 pages wants to become a major competitor within the computer industry, they are going to want to consider dedicating the proper amount of time to informing the consumer about the new products and capabilities that Sony’s have. Doing this will help people to redevelop awareness and begin to reconsider the Sony VAIO as a top choice in the laptop market. Another thing that we found during interviews is that consumers love the concept of customization. They

Analysis Of Competitors Within The Softdrink Industry

1123 words - 4 pages beverage industry by increasing the demand overall in the healthier beverages.With the threat that it poses to their cola products, Coca-Cola and Pepsi unquestionably would turn this into an opportunity to extend its product lines. Both companies would instantly diversify into this segment of the soft drink industry by developing their own non-cola and alternative beverages. Having vast resources--R&D skills, manufacturing efficiencies, financial strength, marketing and distribution networks, at their realm; it is expected that both companies would be potential competitors, and given the right machineries, could even become leaders of the non-cola market as well.

History Of The Computer Industry In America

2637 words - 11 pages Altair 8800, the personal computer industry became a fierce battleground of competition. IBM had been the computer industry standard for well over a half-century. They held their position as the standard when they introduced their first personal computer, the IBM Model 60 in 1975 (Chposky, 156). However, the newly formed Apple Computer company was releasing its own personal computer, the Apple II (The Apple I was the first computer designed by

Computer Piracy In The Music Industry

952 words - 4 pages Computer Piracy (The Music Industry) The music industry has had problems with computer piracy for many years now. There have been many programs devoted to giving out free music. Many of these programs are well know, but still very hard to stop. Napster, Kazaa, and the newest program, myTunes Redux are the most popular programs for music sharing. This essay will explain all about these main programs which allow free music to be