Top Six Steps To Having A Thriving Content Marketing System

2029 words - 9 pages

Those in the digital marketing circles and business marketers are not new to this term that has been the 2013 buzz word. How this is being carried out by every business and agency generally has a different make-up with the understanding of certain aspects and then some aspects that are omitted, simply because they do not have a system that is followed each time.
Content marketing is simply a way to offer and share with your readers and customers valuable and interesting information related to your business or organization without purposely selling what you have to offer. As similar to one of the more popular quotes from the movie, Field of Dreams, “If you build it, (they) will come.” But it’s not just enough to build consistent content but to be sure that when readers read it, they tweet it…or share, etc. This will be able to somewhat show if what you are producing is valuable content.
People tend to gravitate away from sales people if they think they are being pitched. But if a ‘sales person’ was just friendly and giving you great information and tips, you would be more willing to keep listening to them without feeling the pressure of having to buy. As is the case in content marketing, the idea is to keep giving away great tips and information, related to the area of your specialty, and in due time, through a deeper trust and relationship, logic says that when the timing is right, the product and/or service will exchange hands.
Remember, you are in it for the long haul! Don’t expect a quick sale. If it happens, it just happened to be the right timing and there were probably other factors that went into it.
In content marketing, as much as may not get the instant glory in making a sale, it is important to remember with the end goal in mind. Your meticulous, day-by-day efforts, are what is quietly driving a deeper brand awareness, generating more leads and then ultimately to more customers and sales. The content marketer’s role is one of creating and producing valued information that educates and intrigues the readership. Your job is not the same as someone who specifically was hired to makes sales. Therefore, your responsibility of a content marketer is to just keep producing excellent content.
With this in mind, does your company or organization operate a consistent content marketing system that takes place each day by you and your team? Or is every day a mystery and not specifically designed to lay out your best strategy for content marketing success? Are you and your team maximizing the reach of your blog and content? Many times, after we post a blog, we may tweet it or post it on your Facebook wall. Though this is a good strategy, promoting your content needs to be more focused, creative and targeted.
Today, we wanted to share more detailed steps into creating a thriving content marketing system for your company, organization or personal blog. Below are some insightful questions and action steps to carry out your plan to consistent...

Find Another Essay On Top Six Steps to Having a Thriving Content Marketing System

Some steps to build a effective team.

809 words - 4 pages A famous basketball player, Michel Jordan said “Talent wins games, but teamwork and intelligence wins championships”. It means that working as a group can create bigger results than endeavoring alone. However, unfortunately it doesn’t mean that teamwork is always success. A lot of team projects fail because team members don’t know how to do teamwork well. In fact, most of effective teams have some common features in team working process. To sum

Benefits to having a CFO as CEO

1253 words - 5 pages Part IIn today's complex business environment, more and more companies are turning to Chief Finance Officers (CFO) to assume the premier position of Chief Executive Officer (CEO) of the company. However, the qualities required of a CEO are not always in line with the training and experiences of a former CFO. Yet the CFO can bring many qualities to the CEO position to help a company succeed. What are the benefits to having a CFO as CEO, and what

Bob Dole: A Race To The Top

1215 words - 5 pages Bob Dole: A Race to the Top People understand they can't get all these tax cuts, protect their favorite programs, and balance the budget," says Susan Tanaka speaking on the promises made by presidential candidate Bob Dole to the American public (Gibbs 1996). Bob Dole proposed his tax cut package on Aug. 5, 1996 hoping to entice the public into voting for him in the 1996 presidential elections. Dole focuses his proposal towards social

7 Basic Steps to Building a Better Social Media Strategy

1343 words - 6 pages needs a strongly built foundation in order to stand steady for the long-term, so does a successful social media campaign. The answers to these questions will create a strong foundation for a long-term marketing campaign. In summary, social media marketing success rarely happens overnight, it will take work, but some of that work can be eliminated by taking the steps necessary to setting the right goals and defining those goals based on the target market. Article Reference: Social Media Strategy in 7 Steps

No-Panic Steps To Writing A Process Essay

901 words - 4 pages ? (475). Even you can write a great process essay with a few basic steps: brainstorming, prewriting, drafting, and revising and polishing.The first step when writing a process essay is to brainstorm for a topic. Choose something that you are good at: hobbies, interests, or jobs are great ideas. Your topic can range from fixing a flat tire to fixing a bite to eat, from making clothes to selling clothes to shopping for clothes. It can be absolutely

Steps to writing a news story for the Journal News!

753 words - 3 pages follow a general mold, that will be discussed first, leaving any future creative articles for another time.Despite all those who have never taken a journalism class, you have probably heard of the 5 W's that make up any solid piece of writing. If answered correctly and coherently, the "Who, What, Where, When, Why and How" questions should shape your news article, creating a firm foundation that gets the news across to the reader. There is no

Steps to Beginning a Master's Degree Program in Education

893 words - 4 pages professors with your applications as these help to establish your reputation as a reliable student who will finish what you start. However, you can count on being able to get into just about any graduate school program if you have good grades on your undergraduate courses, high scores on the GRE or MAT, and excellent letters of recommendation. By following the steps mentioned above, you will be able to enter your desired graduate-level

A top-down approach to stock valuation for Google Stock

2901 words - 12 pages PAGE A top-down approach to stock valuation for Google StockSection 1: Investment summaryI would recommend the buying of Google stock. The company's current strategy would probably increase their chances of gaining strategic alliances, and make them a more attractive partner. As other companies see that Google is no longer going head on with partners, they may be more willing to cooperate with Google as well. Especially in developing markets

The Who, What, When, Where, Why and How’s of Creating a Content Marketing Strategy

1479 words - 6 pages later, this is the result: Every person has access to 150 million pieces of information regarding the latest gadgets in technology. What does that tell us? It says we had better set a plan into place, on how to create & design unique, stand out, content over all the rest of our industry. The best place to start a content marketing strategy is to ask the hard questions and based on the answers execute a plan. Well, maybe they are not necessarily

According to Sayer In World of Art, Art Can Be Broken Down Into Three Steps: Reception, Extraction, And Inference. When One Looks at A Piece of Art, The Eyes Stimulate The Nervous System.

1605 words - 6 pages sees art. The same picture may have to different perceptions, neither of which is incorrect. According to Sayer in World of Art, art can be broken down into three steps: reception, extraction, and inference. When one looks at a piece of art, the eyes stimulate the nervous system. As one continues to study the work, he or she as an individual pulls a meaning out of the work, based on his or her own life experiences (13). The inferences made by

Steps To Effectively Respond To A Security Incident And Threats On A Wireless Network

1172 words - 5 pages from unknown sources or system administrators working with operating systems who don't have the proper training. Let look at these four steps to protect your network from mobile security threats If you cannot present a true business justification, then there should be no IT support for wireless PDA's and laptops You should then treat these devices as unauthorized devices and take steps to prevent users from installing these rogue devices on

Similar Essays

A Content Analysis Of Twitter’s Top Athletes

2074 words - 8 pages Social media networks, or what Boyd and Ellison (2008) refer to as “Social network sites” (“SNSs”), are defined as web-based services that enable users to: “(1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system” (p. 211). Social media networks have become part of

Steps Of The Marketing Plan As Suggested By Mac Donald (2000). Explain What Each Steps Means To A Company.

1536 words - 6 pages Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company.In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for companies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to achieve their goals

Having A Definite Answer To A Question

1844 words - 7 pages Having a Definite Answer to a Question Some questions do not have definite answers and are usually judgments of value. This means that they cannot be proved true or false, they include; religious judgments, aesthetic judgments and moral judgments. They aspire to be as definite as judgments of fact. However it is debatable as to whether them not having a definite answer makes them more or less important. We find that as

Seven Steps To A Successful Corporate Event

697 words - 3 pages another possible reaction would be to get scared out of your wits and tell your boss that organising a corporate event with very little time and preparation is impossible, because it is. At the heart of every successful event is proper and extensive planning. And if you want yours to go without a hitch, you must ensure that the basics have been covered. Thus, to help you throw the perfect corporate event, here are seven steps to keep in mind: 1