Total Quality Management Essay

1279 words - 5 pages

The society in which we live in today is one that is filled with competition. The entire flow of the business world is based off of the competitive advantage of a company in comparison to another. When you think about a fast-food restaurant for example, you often have a couple choices that come to mind. One day you can say you’re McDonald’s because their dollar menu deal is right in conjunction with your budget. Then, one day you see an advertisement for Burger King saying that there is a special that they are running and now you can afford to go there and eat. What exactly made Burger King run a special? Well in order for a business who is offering the same or similar services as another business to be able to survive, they must compete in terms of doing whatever is necessary to attract more customers. In the world of transportation, we often see so many new cars come into existence that it would be almost impossible to say that we don’t notice the competition between sellers. With competition in mind, there is something that must always be considered by a company in terms of being beneficial to a company, and that is the quality of what they have to offer and sell. The total quality management of a product is one thing that is going to be the determining factor of how well a product sells, and how much revenue a company will bring in because it is the responsibility of everyone involved with a company to help that company flourish.
First and foremost we must know what Total Quality Management is. Total quality management is, and has been defined as a type of approach that is used to improve quality and performance in such a way that it will exceed all expectations of the customer (Murray, 2011). Total quality management tends to look at the overall quality techniques of a company such as design and development, quality control and maintenance, quality improvement, and quality assurance. The total quality management process in one that is sort of new in terms of existence, but it is understood to have different principals within it that helps to give validity to its effectiveness. These certain principals are: Executive management which means that the top management should act as the main driver for total quality management and create an environment that ensures it success. Next is Training which means that all employees should receive regular training on the methods and concepts of quality. Customer focus is improvements in quality should improve customer satisfaction. Decision making is the quality decisions should be made based on measurements. Methodology and tools means that the use of appropriate methodology and tools ensures that non-conformances are identified, measured and responded to consistently. Continuous improvement is that companies should continuously work toward improving manufacturing and quality procedures. Company culture is that culture of the company should aim at developing employees ability to work together to...

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