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Tourism Industry Essay

2133 words - 9 pages

However, without planning, tourism may create unexpected and unwanted impacts. Tourism is also a new type of activities in many countries, especially some developing countries. For countries that do not have much experience to develop tourism, planning can provide the necessary guidance for its development, whereas those countries that already have experience, planning is needed to maintain this sector and enhance its future viability.
The Malaysian government has adopted diverse policies and campaigns in its initiation phase of developing tourism in the country. It is can be defined as a way of carrying out tourism planning, policy and development to ensure that benefits are distributed ...view middle of the document...

Figure1 shows some important ministries and departments involved with planning, maintaining and controlling tourism activities in Malaysia according to the Ministry of Tourism has established the Malaysia Tourism Promotion Board (MTPB) or Tourism Malaysia in order to provide and implement the policy and legislation infrastructure and tourism promotion for instance, Tourism Infrastructure Fund and tourism programs such as Malaysia Truly Asia, Visit Malaysia etc., the Ministry of Transport provides transport management for improving the public transportation system such as Bus Rapid Transit (BRT) as well as Mass Rapid Transit (MRT) and also Malaysia Airports Holdings Berhad, which increases flight frequencies, assisting both local and foreign carriers to expand routes and assisting chartered flight operators, such transport management is provided in order to cater to the increase in tourists arrivals each year leading up to 2020. And in term of guidelines for licenses for Hotel and Restaurant businesses are provided in the ‘Guidelines for Improvement of Issuance of Business License and Composite Hotel License (Amendment 2011)’ obtainable from the Ministry of Housing and Local Government (MIDA, 2012).
Tourism development is one of the key elements for enhancing economic growth in country. The Malaysian government has been giving special emphasize on the tourism sector during the each development plan period. There are multitude plans and policies in order to enhance tourism industry in country; including National Tourism Policy (NTP) was created in 1992 to develop the tourism industry. This policy gives importance on local community participation in tourism activities and development, which highlights new tourism destinations in the country for the entrepreneurs and tourists. Tourism in Economic Transformation Program (ETP), tourism is identifying as potential NKEA for 2020 vision in ETP. Malaysia has fixed target for tourism development which will receive 36 million tourist arrivals and RM 168 billion tourist receipts by the end of 2020, however, this plan highlights to develop Malaysia as biodiversity hub to attract more tourists from abroad.
The Tenth Malaysia Plan addresses tourism development during the period for 2011-2015. The plan gives emphasize to develop tourism initiatives and more focus on tourism promotional activities and expands global tourism market. Apart from such plans and policies mentioned, tourism attraction is a key factor in order to make a destination attractive which the Malaysia government attempts to encourage tourism industry in country whereby provides various tourism promotion programs. These are aimed at enhancing and strengthening trade linkages and alliances as a mechanism for increasing consumer interest and desire to travel to Malaysia.
Malaysia Truly Asia as a key promotion has been the most successful campaign which is internationally recognized as a uniquely Malaysian brand to promote tourism in...

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