This website uses cookies to ensure you have the best experience. Learn more

Toxic Sludge: A Review And Recommendations

1474 words - 6 pages

Toxic Sludge is Good for You is an accumulation of real life PR situations that depict the worst of the worst in the American public relations industry. The authors tell one side of the story by naming names and revealing how they worked their magic to manipulate and deceive the public. The book exposes bogus news, made up ‘grassroots” organizations, public relation spies, and other methods to demonstrate how information that comes from corporations, politicians, and other governments can be skewed and controlled before it reaches the masses.
Toxic Sludge is designed to shock readers by stressing the negative side of each circumstance; even though the information presented is a left wing point of view I do believe the work is a justifiable criticism of the PR industry because the tactics used were harmful to American democracy and in some cases the health and wellbeing of the public at large. According to an analysis by Dr. Donn Tilson, accredited member of the Public Relations Society of America (PRSA), not all PR practitioners utilize such tactics, however, many do and that type of PR poses a threat to democratic values, he goes on to state, “it is ultimately a manifestation of the deeper contradictions in corporate America...the road back to a truly democratic society lies in educating ourselves about the power of propaganda in our lives” (Tilson, 1997). As the general public continues to educate itself about the practices (good and bad) in the field of PR it is even more important that our firm maintain professional procedures that are in-line with the PRSA code of ethics.
The authors do eventually (pg. 205) acknowledge that some may see the book as trying to enrage the public just to sell books. In fact, Ron Levy, President of the North American Precis Syndicate, questioned the motives behind the decision to present just one side of the story. Levy wrote there is a “conflict of interest” between the authors “moral obligation to tell the truth” and the authors “interest in writing so the book will sell well.” (Swift, 1995) Rampton and Stauber state in the beginning of the book and again in the final chapter that they realize this book doesn’t tell the “whole story” about public relations. Others in the PR field observe the one-sidedness but add that many PR professionals engage in high ethical practices and that the techniques of PR are not inherently bad. Yet the good practices do not in any way “mitigate the undemocratic power of the multi-billion dollar PR industry to manipulate and propagandize on behave of wealthy special interest, dominating debate, discussion and decision maker (Swift, 1995). Swift also makes reference to Stauber and Rampton as an offshoot of watchdog Ralph Nader!
Toxic Sludge identifies several examples of poor PR behavior spanning from WWI through the mid 1990’s. Even rural towns in Montana are not strangers to being on the other end of PR negligence; consider the W.R. Grace Corporation, which...

Find Another Essay On Toxic Sludge: A Review and Recommendations

This is a topical business report on Sprint PCS cell phones and how expensive they are with added conclusions and recommendations

1591 words - 6 pages , the cheapest plan offered is 500 minutes with unlimited nights and weekends for $50 per month. Comparing this price and minutes offered to other companies, Sprint's monthly price rate per month was a bit high."Sprint's cell phones are one of the best in providing service throughout the United States" (Gunther). Providing great service is one of the reasons Dave Gunther, Manger at the Sprint Store in Greenfield, WI, says that Sprints plans are

Review of a Library and Information Science Periodical

560 words - 2 pages In this review, I will discuss the basic information and content of the Journal of Information Science. This journal began its illustrious life in 1979, and since then it has been birthed from the loins of its publisher, SAGE Publications on behalf of the Chartered Institute of Library and Information Professionals, on a bimonthly basis. All of its issues are available for perusal in both electronic and print form; it has not gone by any

judical review and what it means in a democracy

1530 words - 6 pages IntroductionThere is often a level of tension between judicial review and democracy.Critics of the judicial system believe that the courts too often invade thedomain of legislative politics, deciding instead of reviewing.Paradoxically, in some circumstances the constraints which courts representfor legislatures may actually empower politicians. In particular, whenrepresentatives have to deal with highly sensitive and divisive issues, suchas

Marijuana and Driving: A Review of the Scientific Evidence

1021 words - 4 pages I would like to stress that all of the statements and facts presented here are supported by references, Most of which are from UK government studies and Universities across the world.Marijuana and Driving: A Review of the Scientific EvidenceIt is well established that alcohol increases accident risk. Evidence of marijuana's culpability in on-road driving accidents is much less convincing.Although cannabis intoxication has been shown to mildly

A Review of Huffman Trucking Telephone and Data Networks

6563 words - 26 pages enhancements will not only meet the current needs of the company as a whole, but will also allow for growth into the future. The IT Department will accomplish these tasks by upgrading and documenting the current communications systems. In addition to system recommendations, proposed costs estimates will also be provided.Upon reviewing the current Huffman Trucking communication systems, the IT Department observed many issues and hardware items to

A Review of Polities, Authority, Identities, and Change

1560 words - 6 pages Polities, Authority, Identities and Change yielded after more than 20 years of productive cooperation of Yale H. Ferguson and Richard W. Mansbach. Several years before publishing Policies, in their previous book The Elusive Quest: Theory and International Politics, Ferguson and Mansbach exposed the need for displaying an alternative approach to perceiving and interpreting relations among different polities, which served as a foundation for this

The Book Theif, and the Power of Words: A Review

991 words - 4 pages The Book Thief, and the Power of Words: A Review I find it exceptionally rare to venture across stories that are entirely new and unique in literature. I think there remain only a few novel plots, but most are endless variations that tend to lessen or dull the distinguishing factors of such stories. The Book Thief, by Markus Zusak, however, was so beautifully crafted with rich symbolism, multi-dimensional and memorable characters, as well as a

A Review of the Facts and Figures of Tourism

695 words - 3 pages and culture are what makes traveling exciting and gives the opportunity to see the world, experience other people’s customs and traditions and relate to their environment. In most cases, a community will embrace tourism without realizing the impact it can have on the community’s culture and society. Although it seems to be correct that whatever has advantage also has disadvantage. Tourism, like all business venture can significantly affect a

A Clockwork Orange: Review Of Book And Firm Version

1026 words - 4 pages A Clockwork Orange: Review of Book and Firm Version      In A Clockwork Orange, Alex, the narrator and the main character, tells the story of his teenage years, starting at fifteen. He begins his tale as the leader of a small gang that spends its evenings pillaging and wreaking havoc on the town until the gang mutinies and "Your Humble Narrator," as Alex refers to himself, is caught by the police. From there

The Agony and the Ecstasy; A Review of Sexual Masochism

3300 words - 13 pages The Agony and the EcstasyA Review of Sexual MasochismMasochism, a sexual disorder in which sexual arousal is derived from subjection to physical and emotional degradation. A type of paraphilia ,masochism is explained in psychoanalysis as a destructive attitude in which the individual turns inward upon himself instead of outward upon others. The Masochist exists to test his/her limits, to see how much pain (s) he can tolerate before (s)he

A Review of Dog Aggression, Causes, Training and Treatments

1556 words - 6 pages , and dog aggression. Undini 2011. 8. Yin S. New Study Finds Popular “Alpha Dog” Training Techniques Can Cause More Harm than Good. ABMB 2009. 9. Shaw L. Study indicates that confrontational or punishment-based dog training linked to aggression and other behavior problems in canines. AAN 2013. 10. Messam L, Kass P, Chornel B, Hart L. The human–canine environment: A risk factor for non-play bites? TVJ 2008; 177: 205-215. 11. Gaschot I. Review of

Similar Essays

A Comprehensive Examination Of The Turkish Economy With Recommendations And Rationale For Economic Growth

2127 words - 9 pages the road for the Republic of Turkey. History, particularly in Turkey’s case, still informs the modern environment. This paper will address the Ottoman influence on the Turkish economy and will then proceed with a comprehensive examination of the present economy. The paper will conclude with recommendations and rationale for economic improvement. The Ottoman Empire The history of the Ottoman Empire spans over 700 years (1300-1918) and its

Mc Donald's : Competitor Analysis, Conduct A Swot Analysis, Evaluate Current Segmentation, Targeting And Positioning Before Presenting Recommendations

2731 words - 11 pages 1.0 AbstractMc Donald's, the number one fast food chain in the world with over 30,000 restaurants in over 120 countries reported in January 2003 its first quarterly loss of $343.8m in more than 40 years of business. This report aims to investigate the reasons behind Mc Donald's poor performance by using marketing theory and analysis. Concluding with recommendations for improvement.2.0 Introduction2.1 BACKGROUND OF MC DONALDIn 1937 Richard and

Take The Book 'a Civil Action' By Jonathan Harr And Outline This Case. Discuss The Problem Of People Whose Health Is Affected By Toxic Industrial Pollution In Obtaining Compensation Under Civil Law

2643 words - 11 pages $455,000 each and still Woburn was left contaminated.Schlichtmann spend fours years fighting the case and a further five taking the law suit through appeal after appeal. Still, he could not prove that the defendants had actually and proximately caused his clients injuries as required by tort law.The plaintiff can bring a law suit against anyone who may have exposed the plaintiff to harmful toxic chemicals. To recover compensation plaintiffs have

A Report On The Equal Employment Legislation In Australia. Evaluates Case Study With Regards To Discrimination And Harassment. Statistics And Recommendations Outlined

2822 words - 11 pages have reduced the number of cases of discrimination in the workplace.6. OPSME. [Online], (2003). Available: . (accessed 19/07/05).4.0 RECOMMENDATIONSThere are numerous recommendations that can be made to a business.4.1 EEOThe organization should start off with appointing an Equal Employment Officer to manage and coordinate anti-discrimination programs in the workplace. It seems that no programs were in place