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Toyota Essay

4412 words - 18 pages

Analysis of Toyota Motor Corporation
By: Thembani Nkomo
This paper will explore the external and internal environment of Toyota Motor Corporation, and suggest recommendations to sustain its competitive advantage.

Analysis of Toyota Motor Corporation by Thembani Nkomo
ANALYISIS OF TOYOTA MOTOR CORPORATION
TABLE OF CONTENTS
1 COMPANY OVERVIEW
2 EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY
2.1 Industry Overview and Analysis
2.2 Industry Life Cycle
2.3 Industry Demand Determinants
2.4 Porter's Five Forces 2.5 Industry Cost Structure Benchmark
2.6 Industry Competitive Landscape
2.7 Major Competitors
2.8 Key Success Factors in Industry
3 INTERNAL ENVIRONMENT OF TOYOTA
3.1 Core Competencies
3.2 Distinct Competency
3.3 SWOT Analysis 3.4 BCG Matrix: Internal Analysis of Toyota Portfolio
3.5 VRIO Framework Analysis
3.6 Toyota's Efforts in Emerging Economies 3.7 Case Study: Toyota's Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances
3.9 Analysis of Financial Performance
4 RECOMMENDATIONS
5 APPENDICES
6 REFERENCES

Analysis of Toyota Motor Corporation by Thembani Nkomo
1. TOYOTA CORPORATE OVERVIEW:
Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and
sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America,
Europe, and Asia. Current brands include Toyota, Lexus, Daihatsu and Hino. Toyota Motor Corporation is the leading auto
manufacturer and the eighth largest company in the world. As of March 31, 2013, Toyota Motor Corporation's annual revenue was $213 billion and it employed 333,498 people.
1
2. EXTERNAL ENVIROMENT OF AUTOMOTIVE INDUSTRY:
2.1. Industry Overview and Analysis
Toyota Motor Corporation competes in the automotive industry. The past five years were tumultuous for automobile
manufacturers. Skyrocketing fuel prices and growing environmental concerns have shifted consumers' preferences away from
fuel-guzzling pickup trucks to smaller, more fuel-efficient cars. Some automakers embraced the change by expanding their
small-car portfolios and diversifying into the production of hybrid electric motor vehicles. Other automakers were more
reluctant to shift their focus from big to small cars, expecting the price of fuel to contract eventually, bringing consumers
back to the big-car fold. When fuel prices did fall during the second half of 2008, it was due to the US financial crisis ripping
through the global economy. This had a domino effect throughout the developed and emerging worlds, with many Western
nations following the United States into recession. Industry revenue fell about 15.4% in 2009. 2 Pent-up demands will aid
industry revenue growth, estimated at 2.1% in 2013, thus bringing overall revenue to an estimated $2.3 trillion. 3 Overall, the
large declines followed by recovery are expected to lend the industry average growth of 2.2% per year during the five years...

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