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Toyota Motor Corporation Essay

1004 words - 4 pages

Toyota Historical Timeline
1937 - Toyota Motor Corporation was established by Kiichiro Toyoda.
1957 - The car brand, Crown’s first prototype was exported to the United States and Toyota Motor Sales U.S.A Inc. established.
1950 - Toyota modernized their production facilities; Toyoda took the idea from Ford Motor Company plants that he visited in July of this year.
1965 - The Deming Application Prize for quality control was won by Toyota.
1967 - Their business partnership with Daihatsu Motor Co. Ltd. began.
1974 - The Toyota Foundation was established.
1984 - Toyota began productions in USA with their joint venture with General Motors.
1997 - The world’s first mass-produced hybrid car, the Prius, was launched.
2004 - Toyota publicly unveiled the Toyota Partner Robot, which is used to improve quality and reduce costs.
2010 - The Prius sales topped 2 million worldwide, and Tesla Motors agreed with Toyota to join the Electric Vehicle (EV) development.
(Toyota Motor Corporation, 2011)
Mission and Purpose
Toyota is an automobile manufacturer that has become one of the largest in the world (Datamonitor, 2010). They are “engaged in the design, manufacture, assembly and sale of passenger cars, minivans and trucks and related parts and accessories” (Datamonitor, 2010). Toyota’s mission statement is to “Make things better. A philosophy of continuous improvement. Small steps added together to make a big difference. At work. At home. In the community. Even in the world at large. Make things better is what we all strive for. At Toyota, it’s how we approach everything we do. Seeking ways to make things better. In our products. In our services. In the lives of our customers. […] A better Vehicle. A better society. A better world” (Toyota Canada, 2011). Though Toyota has been using “make things better” as their slogan, they have come up with a new mission called their Global Vision.
Toyota has recently unveiled their Global Vision mission statement as of this year. As stated on the Toyota Motor Corporation (2011) website, “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.” Both of Toyota’s missions are geared towards making their customers happy by the quality and reliability of their vehicles, and helping the community become a better place and to make things better for everybody. Toyota motivates their employees by respecting opinions from production and sales and conducting spontaneous on-site inspections while simultaneously inviting suggestions for improvements.
Products and Services
Toyota’s products and services are put into three segments including...

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