This website uses cookies to ensure you have the best experience. Learn more

Toyota Motor Corporation Essay

1004 words - 4 pages

Toyota Historical Timeline
1937 - Toyota Motor Corporation was established by Kiichiro Toyoda.
1957 - The car brand, Crown’s first prototype was exported to the United States and Toyota Motor Sales U.S.A Inc. established.
1950 - Toyota modernized their production facilities; Toyoda took the idea from Ford Motor Company plants that he visited in July of this year.
1965 - The Deming Application Prize for quality control was won by Toyota.
1967 - Their business partnership with Daihatsu Motor Co. Ltd. began.
1974 - The Toyota Foundation was established.
1984 - Toyota began productions in USA with their joint venture with General Motors.
1997 - The world’s first mass-produced hybrid car, the Prius, was launched.
2004 - Toyota publicly unveiled the Toyota Partner Robot, which is used to improve quality and reduce costs.
2010 - The Prius sales topped 2 million worldwide, and Tesla Motors agreed with Toyota to join the Electric Vehicle (EV) development.
(Toyota Motor Corporation, 2011)
Mission and Purpose
Toyota is an automobile manufacturer that has become one of the largest in the world (Datamonitor, 2010). They are “engaged in the design, manufacture, assembly and sale of passenger cars, minivans and trucks and related parts and accessories” (Datamonitor, 2010). Toyota’s mission statement is to “Make things better. A philosophy of continuous improvement. Small steps added together to make a big difference. At work. At home. In the community. Even in the world at large. Make things better is what we all strive for. At Toyota, it’s how we approach everything we do. Seeking ways to make things better. In our products. In our services. In the lives of our customers. […] A better Vehicle. A better society. A better world” (Toyota Canada, 2011). Though Toyota has been using “make things better” as their slogan, they have come up with a new mission called their Global Vision.
Toyota has recently unveiled their Global Vision mission statement as of this year. As stated on the Toyota Motor Corporation (2011) website, “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.” Both of Toyota’s missions are geared towards making their customers happy by the quality and reliability of their vehicles, and helping the community become a better place and to make things better for everybody. Toyota motivates their employees by respecting opinions from production and sales and conducting spontaneous on-site inspections while simultaneously inviting suggestions for improvements.
Products and Services
Toyota’s products and services are put into three segments including...

Find Another Essay On Toyota Motor Corporation

Toyota Company Profile Essay

1602 words - 7 pages Introduction Toyota, which is known as Toyota Motor Corporation (built in 1937 as a twist off from Toyoda Automatic Loom Works) is a standout amongst the most energizing names in the car business today. Toyota is a standout amongst the most intense organizations internationally and has delighted in a record setting accomplishment in the last few years. In the latest years, the worldwide car industry has been tormented by high gas costs, and

History of Toyota Essay

1455 words - 6 pages History of Toyota Replica of the Toyota Model AA, the first production model of Toyota in 1936 The story of Toyota Motor Corporation began in September 1933 when Toyoda Automatic Loom created a new division devoted to the production of automobiles. Quickly thereafter, the division produced its first Type A Engine in 1934, which in turn was used for the production of the first Model A1 passenger in May 1935 and the G1 truck in August 1935


4412 words - 18 pages Analysis of Toyota Motor Corporation By: Thembani Nkomo This paper will explore the external and internal environment of Toyota Motor Corporation, and suggest recommendations to sustain its competitive advantage. Analysis of Toyota Motor Corporation by Thembani Nkomo ANALYISIS OF TOYOTA MOTOR CORPORATION TABLE OF CONTENTS 1 COMPANY OVERVIEW 2 EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY 2.1 Industry Overview and Analysis 2.2 Industry Life

Toyota Legal Issues

673 words - 3 pages Toyota allegedly is accused of 'Unintended Acceleration' of some of their model cars. The Prius and the Lexus HS has known safety issues of possible faulty breaking systems and a recall is issued. Further, in 2010 the National Highway Traffic Safety Administration (NHTSA) ordered Toyota Motor Corporation to issue a recall on several other motor vehicles for known issues such as the sticky accelerator pedal. Toyota states that the sticky

Marketing Research and Market Segmentation

2767 words - 11 pages big markets for getting a less amount of share.Local and individual marketing generate micromarketing.Local marketing includes habilitating companies and their promotions for requirements of local consumers.Individual marketing strategy like one-to-one marketing.Habilitating products and serves adopt for personal reqirements and desires.(Kotler-Armstrong,2012;225-229)Toyota Motor corporation uses a differentiation strategy. The company focuses

Marketing Management at Toyota

8951 words - 36 pages -QUALITY MATRIX .................................................................REFERENCES: ...............................................................................................INTRODUCTIONBACKGROUND/HISTORYToyota Motor Corporation was founded by Mr.Kiichiro toyoda in 1935 in Japan. The first vehicle launched by Toyota Motor Corporation was A1 prototype passenger car. Toyota Motor Sales, United States of America was established in 1957

The Toyota Way

2323 words - 9 pages Since 1937 when it was first established, Toyota Motor Corporation has contributed to the development of the automobile industry and society by providing people with automobiles. Toyota manufactures automobiles in 25 countries and regions throughout the world. Their vehicles are sold in more than 160 countries and regions under the Toyota, Lexus, Daihatsu, and Hino brand names. March 31, 2002 fiscal year end Toyota Motor Corporation and its

Toyota's Objectives in Global Automotive Industry

1200 words - 5 pages Production System starts with minimizing production costs by removing waste, unevenness, and overburden. The system applies the concept of Just-In-Time (JIT) production with the principles to produce only what is needed, and when it is needed. JIT minimizes in-process inventory, employs least-time production, and removes the burden of extra inventory cost. (Reference: Toyota Motor Thailand)Further, the Toyota Way is playing an important role in unifying


1228 words - 5 pages TOYOTA HISTORY TOYOTA MOTOR CORPORATION is a Japan-based company mainly engaged in the automobile business and fnancial business. The founder was Sakichi Toyoda. He invented numerous weaving devices, but his most famous invention was the automatic power loom. Toyota was started in 1933 as a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. The division


1681 words - 7 pages types of industries make use of marketing mix in the formation of various marketing strategies and tactics.This can be understood in a prominent manner with the help of the example of Toyota Motor Corporation, which operates in the automobile sector. The company has gained a great competitive advantage through the implementation of the marketing mix in its different and diverse marketing strategies. Marketing mix renders Toyota with a number of

Marketing Plan - Toyota Motors Corporation India

3094 words - 12 pages 1. Executive Summary Toyota Motor Corporation entered India in 1997 in a joint venture with the Kirloskar Group. Toyota Kirloskar Motor Private Limited is a subsidiary of Toyota Motor Corporation of Japan, for the manufacture and sales of Toyota cars in India. The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the

Similar Essays

Toyota Motor Credit Corporation Essay

2811 words - 11 pages Is Toyota Motor Corporation worthy of my investment dollars? This company, which has grown steadily since 1926 with a humble beginning as Toyoda Automatic Loom Works, Ltd., has evolved into what is today Toyota Motor Corporation, one of the largest automobile manufacturers in the world. Toyota has demonstrated sound ethical behavior and social responsibility, and is a strong competitor in the global marketplace. Its Board of Directors is

Toyota Motor Corporation: Processes And Strategies

1541 words - 6 pages Toyota Motor Corporation: Processes and Strategies. Toyota Motor Corporation is a multinational automobile manufacturer that was founded in 1937 by Kiichiro Toyoda as a spinoff from the larger Toyota industries, for purposes of creating vehicles (Hino 130). Ever since this time, Toyota has grown to become the world’s biggest motor vehicle manufacturer in terms of production and sales of autos. Toyota does not major only in manufacturing

Business And Financial Analysis: Toyota Motor Corporation

818 words - 4 pages SWOT Analysis Strengths • Toyota, this very word is strength in its for Indus Motor company because of the excellent reputation Toyota Motor Corporation has made over the years since its inception. It is world’s first manufacturer to have built 10 million vehicles in one year (Journal, 2014). Being the fourteenth largest corporation worldwide, including numerous factories around the world, when it comes to valuing its employees, its customers

Research Report On Toyota Motor Corporation: Importance Of Integrated Production System In A Manufacturing Firm To Improve Productivity

3101 words - 12 pages 1. Introduction The main idea of this work is to examine the importance of the integrated production system and its implementation in the manufacturing industry. This can be applied in Toyota Motor Corporation a multinational corporation in automotive manufacturing industry operating all over the world. In the area of production and operation management system, various researchers and experts (Groover, 2007; Metaxiotis, et al., 2001; Lejtman