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Toys That Gender Stereotypes Essay

756 words - 3 pages

Toys that Gender Stereotypes

Toys describe how children should act. Adults expect girls to play with dolls like Barbie and Cabbage Patch dolls. They expect boys to play with action toys such as X-men, GI JOE dolls, and Hot Wheels. This sexually stereotypes a kid, because this is suggesting that they girls to chase after so called cute looking guys at the mall and always be interested in fashion and money. For boys they are expected to be tuff and buff and shed no tears they are the ones with the racecars, and the toys also makes them violent. Toy is a major contributor to sexually stereotype girls and boys.
Barbie dolls help stereotype girls by making them the airheads type. Mattel Toy makes the doll with big breast and always a blonde hair doll that always has a boyfriend to the side of her. The always have things that includes with her like with its line of dolls outfits and accessories. For example Mattel toys recently introduced Cool Shoopin' Barbie with an unlimited credit limit MasterCard that sings credit approved when run through a tiny toy scanner (Hua 1998) This makes girls want to shop and go out and do things like an older woman. This is showing that girls are suppose to be which the girls are going to want do in the near future. A recent article in the Corvallis Gazette-Times Newspaper demonstrates the stereotypical marketing tactics used by a major toy company, Hasbro. Hasbro is targeting little girls in their marketing by reintroducing the toy My Little Pony and by developing new toys such as the McDonaldland Happy Meal Girl and the Dial-A-Doctor Baby, which includes a cellular phone to call the doctor when baby is sick (Schlank). In a real-life survey made by Oregon State University, they found out that 40% of the respondents said they would buy a toy truck or car as a gift for a little boy. 61% percent answered they would buy a doll as a gift for a little girl. More importantly, the majority of the gifts for boys included activity and/or violence-oriented toys such as legos, games,...

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