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Trademark Law Brief History And International Scope

1121 words - 4 pages

Trademark LawTrademark law governs the use of a device (including a word, phrase, symbol, product shape, or logo) by a manufacturer or merchant to identify its goods and to distinguish those goods from those made or sold by another. Trademark law also governs service marks, which are used on services rather than goods. In the United States, certain common law trademark rights stem merely from the use of a mark. However, to obtain the greatest protection for a mark, it is usually advisable to register the mark with the federal government, or with a state government. A mark which is registered with federal government is marked with the ® symbol. Unregistered trademarks are marked with a "tm", while unregistered service marks are marked with a "sm".Trademark status may be granted to distinctive and unique packaging, color combinations, building designs, product styles, and overall presentations. It is also possible to receive trademark status for identification, which is not on its face distinct or unique but which has developed a secondary meaning over time that identifies it with the product or seller. The owner of a trademark has exclusive rights to use it on the product it was intended to identify, and often on related products. Service marks receive the same legal protection as trademarks but are meant to distinguish services rather than products.There are different types of trademarks. Merchants and others use five different types of marks to identify themselves and their products. These are (1) trademarks, (2) trade names, (3) service marks, (4) collective marks, and (5) certification marks. All five are generally known as trademarks. Trademarks are generally distinctive symbols, pictures, or words that sellers use to distinguish and identify the origin of their products.A trademark is any word, name, symbol, or device or any combination. A true trademark is any word, name, symbol, or device or any combination adopted and used by a manufacturer or merchant to identify his goods and distinguish them from those manufactured or sold by others.It is different from a trade name, which is the name of the manufacturer rather than the manufacturer's products (i.e., PepsiCo).A service mark is a mark used in the sale or advertising of services to identify the services of one person and distinguish them from the services of another. It can be used for more than one purpose, as both a trademark and a service mark.Collective marks are trademarks or service marks used by members of an association, collective, or cooperative organization to identify their products or services. Examples include the identifying names and insignias of the American Greek letter fraternities and sororities, or the uniforms or cookies of the Boys Scouts and Girl Scouts.A certification mark is used exclusively by a licensee or franchisee to indicate that a product meets certain standards (i.e., Grown in Idaho). This type of mark may indicate a place of origin, or attest to...

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