Traditional Media Advertisement V.S Digital Media Advertisement Eng220 University Of Phoenix Compare And Contrast Essay

1224 words - 5 pages

WEEK TWO ASSIGNMENT
ENG 220
Traditional Media Advertisement V.S Digital Media Advertisement

Millennials want to make money, do it fast and be retired by the age of thirty. Personally, I am an aspiring entrepreneur with a currently tally of one failed business, three on hiatus, and one current project. I am no exception to the ruthless world of business and at twenty-eight years old to even be worth six figures by thirty is appearing like a very wishful dream. However, the experience I’ve obtained and knowledge gained I have little to no doubt that persistence and patience will pay off sometime this lifetime; fingers crossed. I’ve learned A key factor in getting product movement is through effective advertisement. To successfully bridge product to consumer, a successful business will produce advertisements through either traditional method advertisement or the new digital options available today. Throughout time traditionally a consumer was reached via print media, broadcasted media, direct mail or telemarketing; however digital marketing through social media or websites is now a very strong outlet for businesses to incorporate into their advertising plans. A business must find and prioritize ways that benefit them the most and create more profits. The cost of advertisement in relation to how many people reached is a defining factor in business. Accessibility by the consumer and how the business interprets how effective their advertisement is an underlying detail that must be observed. Without knowing these simple facts, how can a business be sure that their advertisements are even working. The purpose of an advertisement is to build and develop a relationship with the consumer. Once a consumer is interested and begins dealing with the product, the intended result of the advertisement is achieved.
The cost of advertisement to a business is a huge deciding factor in the initial decision of what advertisement route to take. To advertise to an audience of two thousand consumers through traditional means will cost the business anywhere between eight hundred dollars to a thousand just to start off. (2017, https://seriouslysimplemarketing.com/traditional-vs-online-marketing/). Everyone will receive direct mail, magazine advertisements, newspapers, or watch the advertisement on television. To take a traditional route in advertisement is to take time and effort in picking and negotiating with existing companies that have the audience readily available for you. Yes, maybe that gardening magazine will give you a full-page feature for your advertisement, but if you’re dealing in moisturizers and hair products, why would you invest your time and money into dealing with a gardening magazine? Any business can get around this huge mountain of required funds for advertisement traditionally by getting started digitally. Social media sites and applications all have some sort of feature to advertise products internationally that will reach thousands of people...

Find Another Essay On Traditional Media Advertisement V.S Digital Media Advertisement - ENG220 University of Phoenix - Compare and Contrast Essay

Lincoln 2013 MKZ Phoenix Advertisement Essay

1596 words - 6 pages For this activity, I have chosen the 33-minute Lincoln 2013 MKZ Phoenix Advertisement (NFL 2013) aired during the recent Super Bowl game. The ad launched and marketed the 2013 model, which is the second generation Lincoln MKZ, which was introduced in the year 2006. The first generation of the MKZ spanned the 2006 to 2012 models. The 2013 began a new line-up based from a redesigned concept integrating Ford’s CD4 platform with Fusion and Mondeo

Advertisement in the Digital Age Essay

1394 words - 6 pages of effective advertising. Since the development of our consumer based society, we have seen the development of advertising and how it has distorted our individuality. The idea started off as innocent, but as trends and popular fads came into the picture social media became increasingly influential. Throughout the digital age, adolescents have been engaging in immoral activities, such as drugs, alcohol, and sex because these things are not only

Are the Ideals Promoted by the Media and the Advertisement Industry Harmful?

1076 words - 5 pages pernicious role in people’s values or not. There have been numerous independent studies showing that these advertisement-based objectifications not only cause individual or public health problems, but lead to distorted values of beauty as well. Considering several essential factors and the consequent implications, this essay will provide a valid argument and prove that these ideals are harmful indeed. One of the main aspects of the public concern

The Future of Print and Digital Media

1396 words - 6 pages As the publishing industry is on the verge of collapse and NOOK sales jump, I as a book self-professed bibliophile cry myself to sleep. The future of printed media is inevitably becoming digital. Everybody knows this, but I still cling to my print media conventions. I try to convince myself that it is somehow better, and I hold on with the dire grip of preemptive nostalgia. Jack Schafer, the former editor to the online magazine “Slate”, shares

Digital Media and The Loss of Privacy

818 words - 4 pages ' location within their posted submissions. Some public places have already taken measures to stop Google Glass by banning the use of the device within their establishments due to privacy concerns. The rapid growth of technology, digital media, and social networking in other countries is also bringing about concerns of privacy as many users' are calling for new privacy safeguards for the Internet. On the 26'th of May, 2011, the United Kingdom had

Write a report outlining the desired target audience and media objectives of an advertisement campaign of any kind (Print/TV/Internet/Radio)

1270 words - 5 pages and very bright, allowing it to capture the reader's attention. The predominant colours used are red, white and black which we as media savvy viewers have been conditioned to unconsciously identify with the Coca Cola brand. A large portion of the advertisement is occupied with copy reading: 28 Days, Jebediah, Machine Gun Fellatio, Magic Dirt and Betchadupa. I myself recognise these to be Australian band names although the larger majority of people

Transgender Bathroom Legislation - University Writing - Compare and Contrast Essay

1133 words - 5 pages Madison Mihalicz University Writing October 11, 2016 Compare & Contrast Essay Transgender Bathroom Legislation The social and political debate of establishing and creating transgender bathroom policies is reaching a high and you can bet there are many opinions. An editorial from the USA Today argues that the bathroom bills target a “non-issue.” While an editorial by Time states “Everything you Need to Know About the Debate Over Transgender

ethics in digital media

889 words - 4 pages Ethics in digital mediaEthics in digital media consumptionDigital media has most definitely become a successful way of doing businesses worldwide. The rampant migration and use of digital media is triggered by reasons such as lowered costs, instant customization, widened reach, and most prominently it enables anyone anywhere to circulate information and data further easily. The use of various digital media platforms is not independent since it

Digital World: Social Media

683 words - 3 pages social media’s friends never become the true friends. But I still made friends via the social media. We always made an appointment via QQ and other social media and met offline. Then I made a close friend- TJ. He is one of my BFF (Best Friends Forever) today. We still contact each other every week although we have fifteen hours time difference. This is the first benefit, which was brought by as a digital native. John Palfrey and Urs Gasser

Coca-Cola and the Use of Digital Media

839 words - 3 pages contact such as Facebook, Flickr, YouTube and Twitter. This innovative process was a challenge for the communications team as identified by Ad Age Digital. (2009) which stated "The challenge that we put to the communications team was to think about the social and digital media space as a new venue for driving good public relations for the company," (para. 5). This type of advertising transcended the traditional one-way communication and incorporated

Digital Media in the Past and Present

1159 words - 5 pages Digital Media in the Past and Present In today’s world digital media are everywhere, TV, newspapers, advertisements, and magazines. Almost everywhere you look you will find some sort of digital technology. Digital technology has come along way since the beginning of its time in. Although computers were invented long before; digital technology didn’t start to shine its light until the early 80’s. Originally, NASA developed digital imaging for

Similar Essays

Media Advertising Societal Conformity And Advertisement Of Cigarettes

965 words - 4 pages Societal Conformity and Advertisement of PALL MALL Cigarettes Sloan Wilson did not publish The Man in the Gray Flannel Suit, a classic on 1950's middle-class conformity, until 1955. But, by July 1953, PALL MALL cigarette advertisers appear aware that "society seemed to reward those who lacked rough edges and eschewed eccentricity" (Blum 794). This conclusion seems justified by a TIME magazine advertisement. Here, these promoters apply this

The Effect Of Violence From Traditional Vs. Digital Media Tiffany Boone University Of Maryland University College

1234 words - 5 pages much violence noted, sports such as boxing and wrestling are promoted as a means of entertainment and therefore to some extent do show that even traditional media contained violence that is similar to the digital media we have today. It appears sports, especially violent or contact sports have remained consistent as a favorite of American culture throughout traditional and digital media. Digital media has allowed individuals to step into the

Compare And Contrast Of The University Of South Africa And University Of Phoenix

1373 words - 5 pages Compare and Contrast of the University of South Africa and University of Phoenix In 1873, the University of the Cape of Good Hope was established; now referred as the University of South Africa or UNISA. The University of South Africa served as a model for all other branches of higher education in Africa. UNISA ultimately established itself as the examining center, not an instructional center, for Oxford and Cambridge Universities

Talking About Advertisement In Mass Media

551 words - 2 pages The role of the post-modern media is being debated across the globe. All kind of media have their own peculiar characters and functions. One of the message that media transmits is advertising. It is an action to get the public attention.Studies on advertisement showed that the TV ads are the most influential type of advertisement because most people watch TV, and TV has the ability to transmit message through sound, motion and sight. [&sup1