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Transactional Vs. Transformational Leadership Essay

3160 words - 13 pages

Article Summary
In the above article it discusses the transformational leadership style of Howard Schultz and it’s a effectiveness, we also see a comparison between transactional leadership and transformational leadership. Howard Schultz’s leadership style forces him to be more of a motivation towards his employee’s and also makes him take up a more proactive role. Howard Schultz has a great belief in starbucks as believes that the only competitive advantage they require is through their workforce as a leader it crucial for you to stand behind your company in order to gain success. Howard Schultz also believes that employee’s work harder because they are paid well and have a stake in the organization’s outcome, employees are offered healthcare packages and stock options this makes them feel as though they are of importance to the company because their needs are being taken care of. Schultz’s natural family bond with starbucks creates a positive working environment and friendly atmosphere, Schultz prefers to refer to his employees as partners because he feels as though they are more than just employees. Schultz also provides education and other various programmes to his “partners “ to boost self-esteem.
This article looks at the different leadership qualities of Anne Mulcahy and how these qualities had lead to the turn-around of Xerox, the first quality that was examined was the art of listening Anne Mulcahy states that “Good leaders listen” this shows that it is never too late to consume information and apply it towards your businesses success, through listening she able to gain the perspective of people in the work environment and also gives her a broader outlook and the companies weaknesses. Vision was another quality that was looked at in order to have completed this turn-around Anne Mulcahy had to figure out where the company was meant to be and how she had intended to get there. Communication for any leader is vital because in order to know what is required of you as the leader you need to communicate so that instructions can be sent out Anne Mulcahy describes communication to be at the heart of everything showing that it is a collective effort needed to turn-around the business
This article looks at the leadership style of Jeff Bezos CEO of amazon and how his leadership qualities have resulted in the huge success of his amazon. The main focus behind Jeff Bezo’s leadership is to make the customer happy in the beginning of this article we see the concept behind amazon’s logo which is designed to make you smile from A to Z. Customer service is hugely important to Jeff Bezo’s during meetings with staff members an extra chair empty chair is brought out into the meeting to symbolize the customer the purpose of this is to make sure that...

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