Trends In Chinese Cruise Market Royal Roads University Trmn504 Tourism Assignment

2625 words - 11 pages

Introduction
What are the trends of the cruise industry in the next few years? As a start, the European and American cruise industry market opened a gate for the world’s cruise industry market. Data shows it has approximately 400 cruises lines every year over more than 100 countries and regions in the Caribbean, the Mediterranean and Northern Europe (Zhou, 2014). However, some European and American cruise companies are turning their attention to Asian cruise market, mainly for the Southeast Asian countries. China, as a rapidly growing country in the service and tourism industry, has become a major concern for cruise companies around the world. An executive vice president of international business at Princess Cruises expected the new China’s cruise market probably will be developed to be the top size cruise ship market world wild (Martin, 2016). Moreover, many cruise companies have established offices and branches in China. For example, the cruise industry is poised in China: Shanghai, Qingdao, Dalian, Tianjin, Ningbo, Xiamen, Haikou, Shenzhen and other port cities have been focused on the cruise industry. Although the cruise industry of the entire Chinese tourism industry is likely known as a luxury tourism product, it is playing a crucial role in the world's cruise market.The cruise industry in China is rapidly developing. According to a report of Cruise Lines International Association (2016), the number of Chinese cruise passengers grew from approximately 770,000 to one million since 2012 and 66% growth rate for a year was illustrated. There was nearly 1.05 million Chinese cruise passengers in 2015 (Asian Cruise Trends, 2016). Furthermore, the executive vice president of the China Cruise and Yacht Industry Association (CCYIA), Zheng Weihang, estimated to The Maritime Executive that the Chinese cruise amount will increase up to 2.5 million in 2020, 4.5 million in 2025 and 7 million in 2030 (Meesak, 2016). The purpose of this paper is to examine 4 trends in Chinese cruise industry: cruise industry facility improvement, cruise line development, international cruise companies cooperation and themed cruise lines introduction. Also, some suggestions will be recommended.
Trends Description
Trend of Improving Cruise Industry Facilities
In the early 1800s, the passengers were not the main concerns of the ocean shipping vessels because the ships were only responsible for carrying cargo (Grace, 2008). After that, some shipping companies began offering services to passengers and added entertainment facilities in the mid-19th century (Grace, 2008). Since the beginning of the development of the tourism industry in the 19th century, the cruise industry also showed great changes. The number of cruise passengers is growing ever year and the cruise ship’s infrastructure is also becoming increasingly richer. The new luxury cruise ships attract more tourists to bring better economic benefits. For the reason, the cruise companies are more inclined to...

Find Another Essay On Trends in Chinese Cruise Market - Royal Roads University - TRMN504 tourism - assignment

emerging trends in strategic business leadership - mba - Assignment

1415 words - 6 pages The emerging trends in strategic business leadership. 1. Collective Leadership With current trend in the world there is dire need of quick solutions to emerging business issues hence no leader is seen as heroic. The current challenges posed by the new working environments need to be tackled by a group of people rather than an individual. Such people are those who are perfectly suited for such challenges and this has brought a shift from one-man

The impact of tourism in the economy of Bangladesh - Khulna University - report

5163 words - 21 pages Report On “Impact of Tourism in The Economy of Bangladesh” Course Name: Business Communication Course Code: EMBA-5101 Submitted To: S.M. Arifuzzaman Associate Professor Submitted By: Rehenuma Tabassum ID # EMBA 170310 Rafia Bashar ID # EMBA 170319 Rabeya Sudha ID # EMBA 170324 Priyanka Datta ID # EMBA 170340 Prodip Bachar ID # EMBA 170343 Khulna University

Tourism - Discuss how changes in air transport since the 1950's are reflected in both leisure and business travel trends

1459 words - 6 pages increasing demand for air travel will continue with a potential 200% to 300% increase to and from the UK by 2030.To summarise the effects that changes in air transport have had on business and leisure travel trends I will conclude with a quote from Gotldiener -"Air Travel is now recognised as a necessity of life." - 2001References -Robert Christie Mill and Alastair M.Morrison (2002) The Tourism System (4th Edition) Dubuque, Iowa: Kendall/Hunt publishing

Leading With Humility - Rutgers University Issues in Business - Assignment

2104 words - 9 pages Assignment Title: Leading With Humility Course: Issues in Sports Business SECTION I: Diagnostic Survey for Humility SECTION II: Chapter 2: Rethinking (Your) Leadership 1. Explain the “Power Paradox” mentioned in “Don’t Let Power Corrupt You”. The “Power Paradox” is a concept that has been discussed for centuries. It means that people tend to gain power through their good qualities but their behaviors grow increasingly worse with the more

A university degree provides the best chance of professional success in life - Durham University - Assignment

1859 words - 8 pages market. However, despite this, data suggests that graduates from Russell Group of Universities which are at the top in the UK, earn a higher lifetime salary than non-graduates (Daheley, 2015) and the reputation of a university does influence career prospects. In conclusion, there is general belief in our society perhaps accurate a university degree provides the best chance of professional success in life. This standardisation of perceived fortuitous

Infant States: The Development and Shifts in Sleep Patterns - Psychology 344, Thompson Rivers University - Assignment

2404 words - 10 pages Thompson rivers university – open learning Infant States: The Development and Shifts in Sleep Patterns Psych 344: Assignment 2 Julia Daria – Student # 100114222 8/30/2010 Abstract When Peter Wolff (1966) observed baby’s eye movements and muscle activity in his classic study, he distinguished seven states of arousal: non-rapid-eye-movement sleep (NREM), rapid-eye-movement sleep (REM), periodic sleep, drowsiness, alert inactivity, active alert

This report is required to choose a business operating in the tourism sector and describe how the business segments its market and how this segmentation is reflected in its marketing strategy

3605 words - 14 pages By Elaine Yiting SHAO Dreamers' Paradise-DreamworldSo Many Worlds In OneName: Elaine Yiting SHAOID: 1955 9224Tutor: Blake StanwickUnit Name: Tourism MarketingUnit Code: MKW2600Word Count: 2876 Table of ContentsiiiExecutive Summary 11 Introduction 11.1 Purpose 11.2 Scope 11.3 Methodology 11.4 Limitations 11.5 Assumptions 22 Background 13 Identification of Market Segmentation 13.1 Theory of Market Segmentation 13.2 The Importance of Segmentation

VARIOUS GROUPS IN WHICH INDUSTRIAL ACTIVITIES CAN BE DIVIDED - dmi st john the baptist university second year first semester - assignment

1787 words - 8 pages DMI ST JOHN THE BAPTIST UNIVERSITY BBA NAME OF STAFF : MR ANTONY JENIFER NAME OF STUDENT : HASTINGS MCHOMA [16323552029] MODULE NAME : PRINCIPLES OF MANAGEMENT MODULE CODE : 552 MG 33 ASSIGNMENT : VARIOUS GROUPS IN WHICH INDUSTRIAL ACTIVITIES CAN BE DIVIDED ACCORDING TO HENRY FAYOL WITH THE AID OF A DIAGRAM DUE DATE :21st JULY, 2O17 VARIOUS GROUPS IN WHICH INDUSTRIAL ACTIVITIES CAN BE DIVIDED Almost simultaneously with Taylor, Henry Fayol

assignment of reality television in chinese

43 words - 0 pages 何謂真人秀真人秀,是一種強調紀實的節目,以­­­「真實」為名。節目中沒有完整的劇本、沒有角色扮演、參與節目的人多為

Character Analysis of Margot in The Royal Tenenbaums directed by Wes Anderson - Assignment

477 words - 2 pages In the film The Royal Tenenbaums, Wes Anderson shows us a wide range of family relationships and love that can help a person through a crisis. Margot in this story struggles with identity issues in which Anderson displays through her problems with her family. Yet, despite the conflicts between each character, Anderson portrays how fundamental the family values are to that character’s existence. The foundation of her identity

Trends in modern Operating Systems Design - DIT - Assignment

2249 words - 9 pages each operating system would run on. Everything changed in 1984 when Apple released the first Macintosh computer. The Mac’s operating system was graphical, and was the first of its kind to be available in a mass market product to the public. The Mac was followed by the first version of Windows in 1985 which also featured a point-and-click graphical interface. Microsoft’s Windows went on to dominate the computer industry for the next twenty years

Similar Essays

Creative Culture And Tourism University Of Tasmania Assignment

1007 words - 5 pages them become more attractive and competitive in an ever growing market. Culture in tourism aims to provide tourists with what they are expecting to see. When culture is used for tourist consumption, there are dangers involved regarding respectfully experiencing the cultural tourist attraction. As tourists often do not have a deep connection to the culture they are experiencing, more needs to be done in order to educate tourists on ethical and

The Impact Of Virtual Reality And Sharing Economy On Tourism University Of Glasgow Assignment

3680 words - 15 pages of Uber in China – Didi. After surviving two and half years in Chinese market, Uber China was acquired by Didi in 2016, Uber’s failure in China revealed the significance of local adaptation for international sharing economy firms (Rong et al., 2015). The special preferences of Chinese users, for instance payment method; the power of local competitors and partners were neglected by Uber’s managers. On the contrary, Didi incorporated the most

Gloria Jeans Coffees In The Chinese Market

2773 words - 11 pages coffee industry. The key objective is to provide a marketing plan for Gloria Jean’s Coffees in making its entry and presence in China. The marketing plan will discuss the target market segmentations, competitive analysis, strategies for products offering, promotion, distribution and pricing, as well as strategies for human resource and financing. Country Overview: Chinese Culture and Economy The People’s Republic of China is the fourth

Gender Diversity In The Hotel Industry Tourism Culsture Assignment

1150 words - 5 pages biases in hiring project managers: Perceptions of trust and likeability. IEEE Transactions on Engineering Management, 62(3), 325-334. doi:10.1109/TEM.2015.2415251 New refe Thuy Tien Do Le. (2017). The reasons and solutions for the underrepresentation of women in the hotels? senior management. Helsinki Metropolia University of Applied Sciences. Retrieved from https://theseus.fi/bitstream/handle/10024/129302/Do_Tien.pdf?sequence=1&isAllowed=y