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Twilight Merchandise Essay

2283 words - 9 pages

In 2005 a new phenomenon was born. Stephenie Meyer’s The Twilight Saga has given the world something new to obsess about this decade. Critics have even called Meyer the new J.K. Rowling, the author of the renowned Harry Potter series. Fans all around the world are now screaming the names of Edward Cullen, Jacob Black and Isabella ‘Bella’ Swan. It’s the classic Romeo and Juliet tale of forbidden love except with a gothic twist. Told from the perspective of Bella Swan a 17 year-old who just moved to Forks, Washington, The Twilight Saga is about the romance between Bella and her vampire sweetheart, Edward Cullen that is continuously sabotaged by sadistic and revengeful vampires, an old supercilious vampire family and teenage werewolves with too much tribal pride. Now there’s nowhere one can go without observing something related to the books. Businesses have lined their shelves with Twilight merchandise galore. In Hot Topic, Burger King and Nordstrom, fans are overjoyed to see the stores too are involved in the excitement and are selling various items from the books to clothing and jewelry. Die-hard Twilight fans also known as ‘Twihards’ have immersed themselves into the business of selling Twilight merchandise as well. They have created their own online stores including Bella Twilight Shop and The Twilight Shop dedicated to selling hundreds of glorious Twilight related items. Twilight has even brought about a new fashion trend. Everything vampire is now in vogue. Vampire fashion has been seen on runways, in well-known stores and on the bodies of vampire fans all over the world. Through the propaganda of Twilight based merchandises, businesses such as Burger King, Nordstrom, Barnes & Noble, Hot Topic and clothing companies that sell vampire couture are ever-expanding. In addition, online businesses created by dedicated fans were started specifically to sell twilight related products to other Twihards that of course are the driving force behind the promulgated sales of Twilight merchandise.
Most companies and businesses manufacture products that appeal to all the population or at least the majority of it. They usually select products based on what’s popular and what will attract the most customers. It helps them boost their sales because it’s more likely that people will buy products that are ‘hot’ rather than products that no one else is interested in. This is exactly why businesses have used the Twilight phenomenon to their advantage. By selling Twilight merchandise they know that fans will come in flocks to their stores and companies just to get their hands on anything Twilight.
Hot Topic began selling Twilight merchandise in 2008 around the time the first installment of the Twilight Saga hit the movie theaters. The company is ‘a mecca for fans seeking merchandise related to the saga of vampire Edward Cullen and mortal Bella Swan’ says Melissa Magsaysay, a journalist from the Los Angeles Times. It has become the #1 destination for Twilight...

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