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Ultimate Pets: How An Independent Pet Shop Competes With Giant Pet Store Chains

1540 words - 6 pages

This essay explains how I intend to open an independent pet store, Ultimate Pets. Although there are already several pet stores in my community which are owned and operated by the giant pet super-store chains, I will position Ultimate Pets in the market so that it can successfully compete with the established pet super-store chains.
As a business in the pet industry, an exotic pet shop offers many products that a large corporation would, but differentiates in a way with the wide range of animals it actually carries in stock. Our store does not carry just any products for the care of your exotic pet. Here at Ultimate Pets we only feature the top brands and products for optimal care. With a helpful and knowledgeable staff to assist you with every question you have about animal care, they will point you in the direction of what is needed to solve your problem.
There are many advantages of shopping with us. Most importantly, we will not sell you something that is not needed for optimal care, or sell you an animal that could possibly be sick. All of our pets are quarantined for multiple days before they are put out for sale. This is to prevent transmitting diseases, relieve stress, or mites to other animals they can be displayed with. We also make sure all animals are eating on their own before they are sold. Unlike large corporations, we do not buy from just any ordinary Joe selling animals in large quantities. All of our animals are either bred in store, or are from a private breeder. This decreases the chance of stress and disease.
The benefits of shopping with Ultimate Pets, is that you will never leave disappointed or unsure. To ensure customers know what it takes to care for their animals, each department also has a display on show. This helps the customer see exactly what is needed, how it should be set up, and how their potential exotic pets will be healthy and stress free throughout their life. Customers will always leave with a lesson on their animal. With the help of an associate, we will be more the happy to let customers handle animals for sale. After removing it from our display case, we will demonstrate the correct and safest way for them as well as the animal to be handled. When it comes to exotic pets, many people can become frightened; this causes stress or fear to the animal. We are here to prevent both.
This chart from Industry shows where pet stores make the most money:
Where Pet Stores Make Their Money
Dog food 20%
Dog supplies and accessories 19%
All live animals 11%
Services 11%
Fish food and aquarium supplies 7%
Cat food 6%
Bird food and supplies 5%
Reptile food and supplies 5%
Cat supplies and accessories 4%
Small-animal food and supplies 4%
Pond supplies and accessories 1%

Animals and Products
(The following information has been given by: John Rodriquez, owner of Pet Supercenter.)
Reptiles and Amphibians
• Regular
• Spider
• Albino
• ...

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