Unethical Advertising: False Claims That Misleads People

1021 words - 4 pages

Advertisements became the most powerful tool companies use to create product awareness to audience through which they highlight the product or service benefits. Advertisements seen everywhere around us in magazines, TV channels, webpages and billboards in streets. Advertising is a way that companies and organizations use the media to market their products through to a mass audience. Companies now assign a significant amount of their budget for the advertising sector to drive the sales of their products and services. However, unfortunately, nowadays many organizations neglect the ethical standards when advertising their products. Unethical advertising offends and misleads many individuals in the society; it is an indecent phenomenon that should be banned by law.
To begin with, many companies cheaply use women as sexual tools to promote their products and they often stereotype their role as housewives who are shown to be jobless and performing all household work. Recent studies show that “In many advertisements, the ideal woman is an object that exists to satisfy men’s sexual desires. Many researchers have shown that women in advertisements are portrayed as sex objects” (Baker, 2005). Women usually appear as an attractive material standing beside the product to grab the attention of the buyers. The advertising companies distract audience focus by presenting their products in hands of sexy looking females with little clothes covering their bodies. . One example of this is a Hardees advertisement showing the famous celebrity Kim Kardashian in revealing clothes lying on a bed and eating Hardee’s new chicken salad. We can see sexual women in all kinds of advertisements of products from cosmetics and fashion to food and airlines. No logic is seen in the presence of a sexy woman in a petroleum company or auto spares parts advertisements. In addition, most advertisers capture women doing house works like washing, cooking, and ironing, or putting make-up and perfumes. By doing this, they are stereotyping women as housewives with no interest except in beauty and domestic works and giving an indirect message that they are not suitable to be leaders or good decision makers. This narrow view of woman and the attempt of marketing products through her body humiliate women and belittle her. People should oppose these advertisements that offend half of the world’s population by trying to frame them as sexual bodies and demand the government to enforce rules and regulations that stop this abuse.
Also, some advertisements abuse children as a persuasive tool for convincing the audience to buy the product or target children in their advertisements. The appearance of children in any commercial will unconsciously influence your perception on a product which will eventually affect your decision in buying the same. Companies found this method successful and persuasive therefore it’s widely used by them in products that might not be intended for children such as...

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