The Letter Package
Your Assignment involves a combination of research and writing. You are the marketing
director for Snyder Software based in your hometown and your company is considering
overseas markets for your product. You have chosen one country that you believe will be
a good overseas market for your company’s language translation software – you may
choose any country that is of interest to you. Your international research begins with
learning about the country, how business is conducted, and what expectations are for
correspondence. Prepare a letter of introduction to send to a distributor within that country
introducing yourself, your company, your product, your interest in working with them, and
why they should be interested in distributing your product. You will make up the name of
the distributor and the contact person. Make certain your letter meets the cultural
expectations of the country you selected based on your research. Your letter should be
one page long.
Scenario: Anne Snyder, President of Snyder Software wants to review your letter before it is
sent out. She has requested that you draft the letter and submit it to her. She also wants you
to write a memo to her to accompany the letter that clearly outlines the research you
conducted, the sources you reviewed, the information you gathered, and the criteria you
used to draft the letter of introduction. Write a memo of 350-500 words summarizing the
work you have done. The memo should include at least two viable references, following
APA. Put your references at the end of your memo to Snyder.
Your letter package submission will demonstrate your ability to research, summarize that
research, document the research (remember your APA citations and referencing from the
Discussion), and prepare additional documents based on information gathered. Submit the
letter package as a single Word file, just as you would attach the file to your company
president in business. Your letter package will include the memo to Snyder, and the
requested draft of the letter. Remember to check your punctuation, spelling and grammar
before submission to the Dropbox.
• Research one country market and its business and correspondence practices.
• Summarize the research and document it using APA format.
• Draft one letter of introduction to a fictional distributor in which you introduce yourself,
your product, your interest in working with them, and why they should be interested in
working with you.
• Write a memo of 350-500 words to your boss, Anne Snyder, President of Snyder
Software, outlining research you conducted, sources reviewed, information gathered,
and criteria for writing your introduction letter to the distributor.
• Submit as a single Word file to the Dropbox after checking your punctuation, spelling,
International Business Etiquette, Manners, & Culture. ...