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United States Steel Corporation Essay

6207 words - 25 pages

1. Posibles ProblemasDificultad para competir con las pequeñas acerías.Dificultad para cambiar la forma de pensar de los habitantes de Mon Valley (a estos no les gustan los cambios), prefieren trabajar con lo ya conocido.Las inversiones que la empresa USS realiza en la industria del acero son muy grandes.Las pequeñas acerías trabajan con residuos de acero, y por lo tanto tienen menores costos.No existe la regla de economía de escala, no por que la empresa produzca más, su producto será más barato.2. Lista de hechos relevantesAntecedentesUSS se formó en el año 1901, como la United States Steel Corporation.Cuando la empresa se formó controlaba el 65% de todo el mercado de acero en forma primaria en los Estados Unidos.USS era una empresa totalmente integrada, ellos se autoabastecían de hierro, carbón, y además transportaban sus productos mediante una empresa de transportes que también era parte de la corporación.En sus primeros años, la empresa mantuvo una postura agresiva de inversión, lo que mantenía el liderazgo de Carnegie y Gary.La estrategia de producto de USS era ser el proveedor número uno de Estados Unidos en cuanto a las necesidades de acero que existieran en ese mercado.Los años posteriores a la Segunda Guerra Mundial no fueron buenos para USS, su estrategia de capacidad se volvió menos agresiva y su porcentaje de participación en el mercado norteamericano disminuyó progresivamente. Las inversiones de la compañía también se volvieron más conservadores.Para el año 1980 su participación del mercado era tan solo del 20%.En 1982, la recesión económica y el aumento de los costos de manufactura, redujeron los ingresos de USS de US$ 8.1 billones a US$ 3.7 en 1987.En 1988 USS aumentó sus ingresos, sin embargo, tenía pérdidas de US$ 2.7 billones.USS era una de las compañías más eficientes en cuanto a la manufactura de acero. La eficiencia del trabajo había reducido de 11 horas-hombre a 3 horas-hombre por tonelada, mucho menor a la de los japoneses que tenían una de 5 horas-hombre por tonelada.El problema tecnológico del proyecto que estudiaba Moore, se centró en la fricción entre el solidificado "Thin Slab" de Acero y el proceso "Water-cooled".Después de muchos problemas técnicos el resultado para 1980 de las investigaciones, concluyeron que los moldes fijos del tipo convencional no pueden ser usados en el "Thin Slab Casters" por la fricción ejercida.En las conversaciones con 3 firmas Europeas solo Mannesmann- Demag (empresa alemana) fueron optimistas diciendo que el trabajo se podía hacer. Estos ingenieros ayudaron al equipo USS a mejorar los costos y las especificaciones del equipo.Pequeñas Acerías...

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