Untitled Essay

1308 words - 5 pages

Nicholas Pantazelos Marketing Principles Jamba Juice Feburary/5/2002 Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you're selling, how it'll help them, and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients, remarkable service, and amazing flavor, nutrients and variety. Jamba Juice is a company that follows on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers' fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars, preservatives, or artificial flavors. The company's main goal is to augment the daily experience of its customers, its community, and its team members through the life-nourishing qualities of fruits and vegetables.The main marketing issues for Jamba or any other company are social, economic, technological, competitive, and regulatory when compared with a environmental scan of the United States of America. If a Juice Club were to be open near the University Of Massachusetts Lowell, an environmental scan would prove to be useful. The strengths could be the college environment since they seem to have expendable income to use. However, the area around the university tends to be a more situated around the middleclass income. The college student is an ever transient demo since they are only here for about 4 years. College students are also not here all year long so they are not truly your long-term customers, especially because they only have four years to spend at the university. The people who live around the school would be considered the main customer base.Also, a juice bar is a trend-based business, so one should consider whether or not a college area is a trend-setting environment. Considering the economic downturn we are in right now, does it truly make a Juice Bar a necessity? For example, you would assume that the consumers are going to save their money to buy lettuce and milk, rather than spend extravagantly on $4 juices. The m iddle class type consumer is more economy sensitive then anyone, and they will just consider a juice bar to be a trend, not a necessity. Trends are ones that just come and go, and this can be a weakness. But, if the area happens to be a trendy one, comprised of people who usually like to do different things, then it could be a strength to gain that particular customer base a sort of niche in the market.Between trying to make itself known, a business has to battle with a player in the field that has already established itself....

Find Another Essay On Untitled

Untitled Essay

2241 words - 9 pages It's almost midnight and I still lay awake, outside my window I look at the broken sky, every night in the sky I look for a shining star, the one that I have not found yet. I don't quite remember where and when I lost it. It appears that my star has grown tired of this gruesome world and has lost its ability to shine. The sound of the angry rain pattering upon the rocky road like a thousand bombs that have lost their purpose. The tapping of the

Untitled Essay

1110 words - 4 pages VolcanosVolcanos occur all over the world.The best know volcano zones occur on the destructive plate margin around the Pacific Ring of Fire.This chain of volcanos that lie along the west coast of central and south America,Japan and the Philippines,across New Zealand and into the Atlantic.Volcanos also occur in mid-ocean along the line of ocean ridges.The Mid-Atlantic Ridge is an example of ocean floor volcanos.When these volcanos erupt lava flows

Untitled

1372 words - 5 pages April 28, 1997 "Legalization of Marijuana" Cannabis sativa or marijuana has been cultivated for over 5,000 years. The plant spreads like milkweed and will eventually run out any other plants nearby. In the wild, or grown with care marijuana can grow to be 3 - 20 feet high. The plant itself can be used for rope, material, medicine or for smoking. But, whatever way you choose to use this plant, it is illegal.It was made a law in the early 1900's

Untitled - 1311 words

1311 words - 5 pages INDUSTRY STUDIES QUESTION 1. (a) Student -centred learning could be described as student-independence learning. The student has to some degree the ability to choose the time and place of study, the methods and order of studies and can vary his pace of study as well as the length of his studies to suit his needs. Student-centred learning puts the students needs to a large extent first. Having a learner-centred approach gives students options in

Untitled - 525 words

525 words - 2 pages A Stranger is WatchingA Stranger is Watching is a terrific book. I enjoyed reading this book very much. The non-stop action kept me reading for hours.One of the best features of the book is how it was written.The point of view changes every chapter.For example Chapter 1 is written in the point of view of the infamous Foxy character.Chapter 2 is written in the point if view of our protagonist, Steve; and so on.I also liked how the author built the

Untitled - 2141 words

2141 words - 9 pages The Positive and Negative Effects of Immigration Ryan Bohn Mr. DiMauro Government Period 1/2 B Immigration Ryan Bohn Government Period 7/8 A During the first 2 million years of the United States' history, the human population was a minor element in the world ecosystem, with at most 10 million members. One Hundred thousand years ago, with the dawning of the Stone Age, the number of human beings began to increase more rapidly. The relative

Untitled - 590 words

590 words - 2 pages Society has always placed a great emphasis upon the importance of a woman's appearance, and through that emphasis women have instinctively been taught to measure their self-worth in terms of the image they present, even more so than their intelligence. They have been given rigid and challenging standards to live up to, standards that are usually unrealistic, unattainable, and disheartening. Many women spend a large majority of their lives

Untitled - 2162 words

2162 words - 9 pages December 11,2001 MY INTERNSHIP Through out my one hundred and twenty-hour experience with the Gloversville Police Department, I learned many skills, values and the ways of this Police Department. Many of the calls and situations I went to often could relate to a certain theory that I learned in any of my law classes. I would recommend any student majoring in Criminal Justice to try to take an internship with a local law enforcement agency. I am

Untitled - 881 words

881 words - 4 pages Iroquois Culture In order to fully understand and appreciate a culture different from one's own, one must first have a grasp on ethnocentrism and how it can change thoughts and viewpoints. Ethnocentrism is a term used when someone is judging a culture's ethics or way of life based upon his or her own belief structure or cultural values. Granted, being ethnocentric is not necessarily something to be ashamed of; everyone does it as a part

Untitled - 1763 words

1763 words - 7 pages The Very Basics Curling is played on ice with (approximately) 42-pound granite stones. The size of the playing surface (a 'sheet') is 138 feet long by approximately 14 feet wide. The goal is, after all 16 stones are played (8 by each team), to have a stone of your team's closest to the center of the house, called the 'tee' (see above). This is accomplished by sending your stone to rest in scoring position (a 'draw'), by knocking your opponent's

Untitled - 569 words

569 words - 2 pages To all the people who have been to my page before i_lick_it_alot blackplanet closed that account and while ur here check out my other page clit_likin_clan and show me some love What's up this be that ni**a from Detroit holdin it down fo the class of 03 as u can see my name is I lick it a lot and that's fo one reason cause I luv the taste of a wet pu$$y and IM looking for the special girl to give it to all the time at the moment IM not single but

Similar Essays

Untitled Essay 1058 Words

1058 words - 5 pages The park is beau’iful in winter, thought Thomas, shivering slightly in the frosty breeze. Bu’ I wish there were somefin to brigh’en the dull colours. It’s so… dead-lookin’. His red scarf whipped about his face, blinding him momentarily; he swatted it away, folding the ends between his arms, before continuing on his way home. While he was walking, he pretended he was a tight-rope walker in the circus; one toe in front of the other, stepping

Untitled Essay 1510 Words

1510 words - 7 pages All she sees are the reeds whispering soft, sweet, crooning, kind words while her parents shout loud, bad-mouth, I TOLD YOU THIS AND I TOLD YOU THAT. Harsh, chemical, acid burning hate they propel at each other each day while she lays in the soft grass. Their words are melting the sugar off the bare, candy-cane box-cut home. “Cuz we’re poor, baby, we’re filthy poor, and you and your new shoes ain’t helpin’.” Money. It always comes back to

Untitled Essay

1801 words - 8 pages Arab spring, the domino effect in the Muslim countries in the Middle East leading to violent and non-violent movements either being successful or not, depending on the relative countries. It is difficult for one to understand this whole predicament in the broad aspect, therefore for this particular reason the focus will be on two countries where in one non-violent movements were successful and in the other violence had to be used for their to be

Untitled Essay

1266 words - 6 pages The first thing you notice about these places is the putrid smell. Every den reeks of desperation, the smell of men and women who gave up on existence long ago. The splitting headache makes it hard to open my eyes, besides what’s the point; it always looks as bad as the aroma it puts off. I’ve grown accustom to the sense offending hell holes that are sloth dens but you never truly get use to it, it just becomes easier to ignore over time. Looking