This website uses cookies to ensure you have the best experience. Learn more

Us Airways Strategic Plan Essay

2858 words - 11 pages

AbstractIn this paper, Team A will describe a brief history of US Airways and discuss the products and service it provides as well as the financial picture of the company for the last five years. The paper will also explain the culture and management of US Airways as well as what the mission statement is, how the organization is structured, and how US Airways use decision-making strategies. Finally, an analysis will be conducted of the motivational strategies that US Airways uses; like, employee empowerment, selection and training, and incentives that US Airways offer. In addition, the team will analyze the benefits of working for US Airways, including quality programs, managerial roles, goals and objectives, how their performance appraisals work, what kind of alternative work schedules as well as what kind of stress management that is incorporated and leadership styles. Now let us look at a brief history of how this company began.US AirwaysC.S. Robinson as Robinson Aviation founded US Airways. Its primary business was aerial photography for the government. Since there was a war going on, most of the airplanes stayed on the ground and since business was slow Robinson made the decision to start taking passengers to different destinations. His first flight was in April of 1945, he was flying a Fairchild F-24. This is a tiny three-passenger plane, of which he had two. With a pair of "F-24's" Robinson managed to fly 900 passengers to their destinations by the wars end. Seeing the market for air travel Robinson knew he would need approval of the Civil Aeronautics Board to be recognized and authorized to operate as an airline. He also knew that if he wanted to start his own airline he would need to get the funding from some serious investors. He talked to the Grange League Federation whom was a group of farmers that shared his vision of air travel being the way of the future. Therefore, with the funding of the farmers and the approval of the board he went in search of airplanes. Luckily, for him it was the end of the war and the government had a surplus of DC-3s. Robinson bought three and immediately began repainting it white with an air chief logo in red and blue on the tail, along the windows ran one long red stripe. After the boards' approval, Robinson began to fly to Buffalo, Niagara Falls, Rochester, Syracuse, Elmira-Corning, Albany, Binghamton, and Newark.In 1952, Robinson took himself out of the day-to-day operations of the airline, when he did; the board of directors changed the name from Robinson Aviation to Mohawk Airlines. In 1953, another airline went bankrupt and Mohawk was quick to act to pick up their routes and added Boston, Pittsfield, Springfield, and Worchester to their growing list of destinations. In 1954, Bob Peach took over as president of Mohawk. Not all was without its problems, in 1960, Mohawk had its first strike, and all the planes remained grounded for two weeks. The strike did end but not before hurting the company...

Find Another Essay On US Airways Strategic Plan

British Airways Case Study

3464 words - 14 pages practices in customer service, the use of textbooks in marketing and bachelor's degree from Harvard Business Review page. BA from the bad situation of airlines, rehabilitation as a world-class company, is well documented. They also describe that British Airways do not stay in the same level, it shows the new face, and launched a new corporate image, also indicating that sixbillion pounds to improve the program and the new strategic direction at

Group Case Study: Jetblue Airlines

2499 words - 10 pages B. PROBLEM DEFINITION 1. State the problem symptoms: Customer service is JetBlue’s opportunity as well as its strength. JetBlue is in danger of losing sight of its original customer service foundation. Without a strategy focusing on customer service as a priority, the initial success resulting from JetBlue’s commitment to exceeding customer’s expectations is in jeopardy. When planning objectives for accomplishing strategic goals, each

Analysis of British Airways

3299 words - 13 pages . Currently, the airline employs over 168,000 people, generating annual revenue of US $88.2 billion as of March 2014. It is the fourth largest international carrier worldwide, operating in over 90 countries with its core business activity in London (Yahoo Finance, 2014). This essay examines the environment in which British Airways operates, identifying the company’s key stakeholders, mission and structure of the UK airline industry. The effect of

Case: Grounded: Business Solutions for Today's Traveler

1558 words - 6 pages of Microsoft office software, which will likely expand when the company starts growing.WeaknessesJason has little experience in management and creating a business with a technical focus. He is mainly relying on the quality of the consultants he will hire to take care of important business matters. Grounded is also dependent on the airport's willingness to let it compete with the already established businesses (e.g. US Airways club, Internet kiosks

British Airlines Change

786 words - 4 pages .” (Changing the Culture of British Airways ) In order to make the company more profitable, it was decided to restructure the whole organization and change methodology change management plan was seen as the best way to do that. Hoping to find a way to improve their customer service a steering group was established in 1983. Their job was to find the component in the company that needed change. The group quickly identified customer service as the

British Airways Labor Dispute

1931 words - 8 pages 1. Introduction Since the 1980s the situation in the civil aviation industry has changed dramatically, and although the government still retains some form of in-direct control over the aviation sector and the ‘former’ national airlines in specific, issues related to economization and efficiency of the business enterprise take primacy in dictating strategic and operational decisions of the airline operators. This shift in the approach to the

British Airway Dispute Theory and Practice

2043 words - 8 pages BA Dispute Theory and Practice 1. Introduction Since the 1980s the situation in the civil aviation industry has changed dramatically, and although the government still retains some form of in-direct control over the aviation sector and the ‘former’ national airlines in specific, issues related to economization and efficiency of the business enterprise take primacy in dictating strategic and operational decisions of the airline operators

Oman Air Market Plan

6913 words - 28 pages remained to be seen if the new direction would prove successful for the airline. A review of the recent overall performance of the airline industry is useful to evaluate the new strategic direction of Oman Air. AIRLINE INDUSTRY At the global level, the aviation industry (of which the airline industry is a part) generates 29 million jobs and nearly US$ 3 trillion in economic output. In the Middle Eastern region, the International Air

Group Case Study

1794 words - 7 pages campaign. According to the founder of JetBlue, David Neeleman, “We don’t spend tens of millions of dollars telling people how cool we are. We put low fares out there and let them tell us” (Wheelen & Hunger, 2012, p. 20-1). When JetBlue began, they, like most companies, did not have an extremely large budget to produce incredible marketing results. JetBlue’s initial VP of Marketing, Amy Curtis-McIntyre said, “It's very easy to throw $75 million [into

Marketing as an Impact of the Internet

4121 words - 16 pages to fly first class. British Airways announces a £500 million three-year plan to revolutionise air travel. The programme kicks off with the re-launch of Club World and Executive Club frequent flyer programme. A completely new First Class service, renamed 'First', was launched in the winter off 2000, with every other cabin then following suit, another scheme to attract more custom. Environmental There is a no

British Airways Case Study

1162 words - 5 pages formulating a change plan but those details are not shared in the case study. For the Change perspective of contingency BA appears to use a task-focused transition (the overall change is driven from the top) to implement the new swipe card system. For the processual change perspective, I believe from the information that is present that BA was attempting to create a strategic change. But there is not enough information to determine if BA was following the

Similar Essays

British Airways Plc Essay

4933 words - 20 pages destinations. Sixty percent of the firm's business originates overseas. In the nine months ending December 31, 1997, British Airways declared revenues of $11 billion (US), including $763.8 million from cargo operation. This resulted in net income of $854.3 million, placing British Airways among the most profitable airlines in the world (see Table I). In 1998, the public limited company had 60,000 employees, up from 35,000 in 1983.An overview of the

Ba History Essay

792 words - 3 pages and domestic flights were flown by a new airline, British European Airways (BEA). BOAC introduced its services to New York in 1946, followed by Japan in 1948, Chicago in 1954 and the west coast of the US in 1957. BEA also developed a domestic network in the UK, including Belfast, Edinburgh, Glasgow and Manchester during this time. BEA established a charter airline, BEA Airtours in 1970. In 1972, the businesses of BOAC and BEA were combined under

British Airways Managing Change Essay

3073 words - 12 pages analyses the strategic approach to the market and the corporate culture of the airline. The second part focuses on how they manage change, with particular emphasis on factors for success or failure of the change.Industry BackgroundThe European airline industry is highly regulated, since individual countries and governments aim to protect their flag carrying airlines. With the expansion of the EU, and the breaking down of trade barriers, the

British Airways "World's Leading Airline 2007" Luck Or Marketing?

4772 words - 19 pages small shift on figures, BA is expecting to increase this figure to a greater extent, because as suggested in their three year business strategic plan they are expected to attract 30 million passengers in Terminal 5 alone.BRITISH AIRWAYS CORPORATE RESPONSIBILITYThe impact of Aviation on environment has been in the lime light during the last years. The overall contribution of UK aviation is low (presently about0.1%) but it is increasing. Climate