This website uses cookies to ensure you have the best experience. Learn more

Us Market: Bottled Water Essay

2025 words - 9 pages

The data provided by IBWA (International Bottled Water Association) reveal that bottled water has become extremely popular in the US market. More that $11 billion dollars has been spent for the consumption of bottled water and its consumption increase three times in the last 10 years. The market of bottled water in the United States is the second largest apart from the soft drink. In 2006, the U.S consumption of bottled water was more than 32 billion liters compared to 20 billion liters consumed in 2001. Yearly, an individual in Houston consumes average of 90.5 liters of water more than global average of 24.2 liters. Such growth in the consumption of bottled water is ...view middle of the document...

Fig 2: Reason People Drink Bottled Water

Source: (Olson, 2013).
Despite the general people’s perception that bottled water are safer that tap water, evaluation of bottled water in Huston reveals that bottled water may not be safer than the tap water.
Regulatory Bodies
The EPA regulates Houston tap water while the FDA regulates Houston bottled water. However, between 60 and 70% of bottled water is unregulated because the FDA water regulations do not cover packaged water. The Huston Public Water delivers the tap water for the city of Houston, which is the fourth largest city in the United States, and the Trinity Rivers is the sources of tap water for the city of Huston. However, the Huston Public Water makes series of treatment to the water before it is made available as tap water for people to drink. In 2012, the Department of Health carries series of health evaluation on the tap water in Houston and the results of evaluation reveal that Huston tap water is rated superiors because it exceeds or meets the Federal EPA (Environmental Protection Agency) drinking water requirements. The results of the evaluation are presented in the table below:
2012 Evaluation Results
Inorganic Contaminants
Barium (ppm) 2 2 0.067 0.067
Fluoride (ppm) 4 4 0.24 0.26
Nitrate (ppb) 10 10 0.39 0.39
Zinc (ppm) 0 0 0.009 0.0012
Synthetic Organic Contaminants

Simazine (ppb) 4 4 0.17 0.33
Hexachlorocyclopentadi-ene (ppb) 50 50 0.12 0.13
Atrazine (ppb) 3 3 0.26 0.33
Turbidity (NTU) N/A 0.12 0.28

Source: The City of Houston (2014).

While USEPA provides stringent regulations for the water in the Huston Texas, however, the regulations on bottled water are less stringent. The FDA (Food and Drug Administration) regulates all bottled water in Huston to ensure that all bottled water meet the FDA’s quality standard, good manufacturing practice as well as labeling regulations. Despite the FDA regulations on bottled water, there is a growing concern about the quality of bottled water especially the concentration of organic and inorganic chemical contents of bottled water. Typically, FDA considers bottled water as low risk products, thus, bottlers are left to regularly test the purity of their water meaning that FDA may not inspect plants yearly. Some FDA officials even cited that it was the bottlers’ responsibilities to comply with rules and regulations. Thus, manufacturers are not obliged to let consumers aware if their products are contaminated or not. Between 1990 and 2007, manufacturers had been obliged to withdraw their bottled water product from the Huston markets. Among the reasons for the recall are microbes, chemical contamination, even crickets. (Jemmott, 2008).
On the other hand, the Houston government pride themselves in supplying high quality drinking tap water for people. The government claims a team of 300 water professionals is running the water operations in order to produce...

Find Another Essay On US Market: Bottled Water

The Importance of Bottled Water in the World

1126 words - 5 pages ourselves. Getting rid of bottled water would hurt so many people so why would we do that. It could help us but in the long run, not that much. I suggest that in the future, environmental activists team up with people like myself who believe we should not get rid of bottled water and develop environment safe water bottles that are cheap, you are able to throw out, and you can bring them anywhere. Maybe we could develop an affordable biodegradable

opinion essay Water Bottled

571 words - 2 pages Bottled WaterBottled water is one of the easiest ways for getting "good" water. Bottled water is every where in offices, airplanes, stores, homes and restaurants across the country. People think that bottled water is the best option for their health instead of drinking tap water because they say tap water is not completely pure. What they don't know is that tap water is the same as drinking bottled water because industries like Nestle gives us

Let’s Look At This Realistically: What to do about Bottled Water

2648 words - 11 pages water. When looking at reusable water bottled, many of them market the idea of having BPA free products. Catharine Paddock, who has a PhD in science in chemistry with physics, conducted an experiment to test the amount of BPA the end up in our bodies when drinking out of plastic water bottles. In her experiment, seventy-seven students drank only cold bottled water for a week. The week before, these students drank only out of stainless steel bottles

strategic Fiji Water

8117 words - 32 pages . This was a 12% increase from 2007, and positioned Fiji Water ahead of the category leader, and $71m worth, Evian. Evian experienced a decline of 19% in sales in 2008, leaving Fiji Water as the market leader in the segment of small bottled water manufacturers (Mintel Oxygen, Bottled water-us-December 2008). Furthermore, a sensitivity regarding environmental preservation has become an increasingly large contextual factor. Since bottled water

Bottled Water

715 words - 3 pages falsehood. The bottles for bottled water are extremely wasteful. First of all, to meet the annual US demand for bottled water, about 17.6 million barrels of oil are required. This is the amount of fuel for about one million vehicles each year. Also, it takes 3 times the amount of water to produce the bottle as it does to fill it. For an example, if there is a one liter bottle of water, 3 liters of water went into the making of the plastic

Let’s Look At This Realistically: What to do about Bottled Water

1893 words - 8 pages comparison on how much oil we use by the Journal of School Nursing says, “Making bottles to meet American’s demand for bottled water requires more than 17 million barrels of oil annually, enough to fuel some 100,00 U.S. cars for a year.” (2008, p. 60) All of us know how expensive gas is and how much of it we use. Enough to be able to fuel cars for a year is a ton of fuel and even more money. With the amount of resources used to make bottled water, some

Bottled water vs. Tap water

861 words - 4 pages Whether it is from a bottle or the tap, drinking water is vital for our lives to provide healthy hydration. People decide to purchase bottled water for several reasons, including convenience, quality and taste. In 1977, Perrier introduced the first bottled water to the U.S. Up until then, it was common for us to drink from water fountains that were found all over. Now that has switched, it is not popular and considered normal to drink bottled

Bottled Water

514 words - 2 pages full one third of the 103 brands tested were in violation of the Environmental Protection Agency's water quality standards (AWWA 1).This is in contradiction to what a lot of people believe about bottled water. Consumers believe the hype about bottled water, and many people must buy in to the advertisements and cute packaging because on average consumers in the US alone spend five billion dollars a year on just bottled water. This number is said

The Bottled Water Industry

2288 words - 9 pages -Cola made their branded versions of bottled water, Dasani and Aquafina, respectively, the top two products in the US market in the past three years (Durr). European companies such as Groupe Danone, which produces Evian and Nestle which produces Arrowhead, Calistoga, Vitttel, and Perrier have got this category growing in the early nineties, but when Coke and Pepsi got into it in the late nineties, the category took off (Durr). With U.S

GP Essay- Bottled Water

598 words - 3 pages The US Container Recycling Institute estimates that 67 million plastic water bottles are discarded every day, enough plastic water bottles to wrap around the planet 149 times each year. Indeed, plastic water bottles should be banned from use by the public. The usage of water bottles should be suppressed because they are unimaginably dangerous, wasteful, expensive, and rarely recycled. Researchers have stated that plastic bottles containing

Voss: Bottled Water that Dared to be Different

2459 words - 10 pages water could be termed as artesian, but it was because of the request of Voss, which makes the matter doubtful (Dagbladet, 2013). This discussion is missing a conclusion, which could be harmful to the image of Voss Water. Voss can lose its credibility, but at this point, the discussion is mostly present in the Norwegian media, so the market in the US is still protected from the doubtful statements that have been made. 3.0 SWOT Strengths

Similar Essays

Bottled Water Essay

1007 words - 4 pages (EWG) conducted comprehensive testing on ten brands of US bottled water and found an alarming array of contaminants, including: cancer causing by products of chlorination, fertilizer residue like nitrate and ammonia, industrial solvents, caffeine, pharmaceuticals like Tylenol, heavy metals and minerals including arsenic and radioactive isotopes, and a broad range of other identified industrial chemicals. BPA free water bottles are much safer to

Competition In The Bottled Water Industry Complete Analysis

2196 words - 9 pages United States was also lagged by a wide margin of soft drinks. There are top 5 leaders of bottled water brands of 2001 which consists of PepsiCo, Coca-Cola, Nestle Waters, Groupe Danone and final Crystal Geyser. The top leader in brand is Aquafina by PepsiCo which has a market share of 10% as compared to other competitors. The top 9 companies who are considered the leading U.S. Bottled Water Producers of 2001 was Nestle Waters with a market share of

Environmental Impact On Bottled Water – A Marketing Problem For Aquafina

2447 words - 10 pages cheap source, it is being sold at a cheap rate, in bulk, and with inexpensive packaging materials. However soft-drink manufacturers that market these products don't regard that "cheap" rate. For something that's very closely comparable, the price margins are dissimilar. In most developed countries, bottled water can range from $500-$1000 per cubic meter, compared to $0.50 from municipal tap sources (Block, 2008). At this price water cost more than

Bottled Water Essay

1659 words - 7 pages important role for us. Water is one of the most beneficial resources ever known. You can live without food for a few weeks, but if you don’t have water you can die within days. I think bottle water is better than tap. Bottle water saves lives, and if you ban bottled water why can’t people ban the sugary and unhealthy drinks. Bottle water skeptics might say that all the corruption between bottled water and tap water will be over if banning bottled