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Use Of Social Media To Promote Small Business

3874 words - 15 pages


Table of Contents
Introduction: Socialize? What a Concept! .............................................................. 2
Definition and Purpose: What Is Social Media Exactly? .......................................... 3
Communication .................................................................................................. 3
Entertainment .................................................................................................... 4
Advantages ............................................................................................................ 5
Advertising .......................................................................................................... 5
Networking ......................................................................................................... 5
Research ............................................................................................................. 6
Disadvantages ........................................................................................................ 6
Business Reputation and Confidentiality............................................................. 7
Employee Misuse ................................................................................................ 7
External Security Risks ........................................................................................ 8
Advanced Persistent Threats ........................................................................... 8
Conclusion ............................................................................................................. 9
Works Cited ......................................................................................................... 10

Introduction: Socialize? What a Concept!

Advertising over the last few decades has been changing rapidly. Reaching consumers
has become much easier for companies given the new technologies available. However, the wider the span of audience a company tries to reach, the higher the cost of resources. Social media websites offer numerous tools and applications that could greatly increase the growth of small businesses and non-profit organizations and can be much more cost-effective [30]. Social sites can be used to network with organizations to help potential employees find employment and give corporate advice among business professionals.

Social media websites can also provide many opportunities for industries that were
either unavailable or very difficult for most organizations to obtain on their own. With effective strategies and guidance, companies are offered a new platform of advertisement that has the potential to revolutionize the way companies present their products and services to consumers. Corporations can establish an image of innovation that can speak to generations of all ages.
Social media websites provide a direct line to the customers that not only allow for...

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