Using Marketing For Successful Suggestion Boxes

696 words - 3 pages

At Wesleyan College there is an issue with communication between students and dining hall staff. My groups’ POV Statement was “A Wesleyan student would like better communication regarding freshness and food choices between the consumers and the dining hall staff. We are going to solve this problem by creating a suggestion desk that includes a comment box, what’s fresh, the food of the week, and a mascot prompter. A suggestion box desk is a good idea but will it be functional is the question. Promoting the suggestion box desk will be a must, so people will know that is it available. We need evidence to prove that the suggestion box will be more adequate to solve the issue with communication ...view middle of the document...

394). Since emailing is more convenient, my group can send out a mass email to student news informing them about the suggestion box desk. Many of the Wesleyan student check their emails, but for those who do not, we can have a sign directing them in the dining hall such as the mascot prompter. This is a conventional way of advertising.
As previously stated, Lauby has given points on a suggestion box. Lauby stated, “If someone shares a good suggestion that meets the purpose of the program and aligns with a business goal-reward them for it”. This could also collide with marketing and advertising. Rewarding good suggestion will bring attention to our suggestion desk box and attract more students to participate. As reported by John Casteele (2014) in his article Disadvantages of Rewarding Employees with Gifts, “Giving gifts to employees may lead them to expect similar gift in the future”. In this case, the employees are the students who participate in the surveys and questionnaires. If my group agrees in giving surprise gifs to participants, other student may expect a gift every time they take a survey....

Find Another Essay On Using marketing for successful Suggestion boxes

Marketing Research And Strategy Marketing 421

872 words - 4 pages objective" (www.fluidcommunications.biz/marketing/marketing_definitions.htm). In an article titled "10 Tips for Marketing Success" written by Kimberly McCall discusses the importance of different marketing strategies and research as well as useful tips for success in the marketing business.The article states that the first thing a small organization needs to do to be successful is create a marketing plan. According to the article The Wall Street

Marketing strategy Essay

942 words - 4 pages result in realistic, well-defined marketing plans and programs which canbe created and acted upon. Organizations can have a greater chance of being successful ifthey develop deep understanding of markets and the customers within those markets. Themarketing strategy is a dynamic document which focuses on bringing plans to life. It is aroad map for carrying out marketing activities and implementing marketing plans.(Armstrong and Coulter, 2005. Pages

Birch Paper Company - Case Study

1729 words - 7 pages procedures are not immediately established for setting transfer prices between divisions. Although, the decentralization of BPC's divisions certainly have proved successful in the past, it is critical for BPC to establish more concise guidelines to ensure that all the decisions that are made by each division are goal congruent and maximizing BPC's profits.The transfer price issue has come to your attention as a result of the Northern Division's

Groupon Case Analysis

1022 words - 5 pages offer deals to the sporting industry, as well as industries related to education. These are industries which Groupon could benefit from immensely. Overall, Groupon is a company which is offering great deals to the financially conscious consumers which make up the world today. If the company could alter their marketing strategies as well as their physical structure, then Groupon could continue expanding and only get more successful with time. It is no surprise that Groupon did not take Googles offer to purchase. As a company with a substantial income, it would be ridiculous for Groupon to sell out until they have grown as large as they possibly can.

report account

1495 words - 6 pages location. The vast majority of adults use automobiles as their primary method of transportation in these markets, allowing for the high number of impressions per billboard. Instead of using billboards, the company can started use mobile advertising because it seems to be more effective than billboards, this method of advertising will bring significant attention to the newly revitalized Cracker Jack brand.Non-traditional marketing is a key to

Defining Marketing

872 words - 3 pages profitability. For example, a merchant has a "widget" that can solve a lot of problems. The steps involved in getting the widget to the customer and coercing them to buying it are all aspects of marketing. How can something be sold unless it is marketed? It is a basic fundamental of business. Wikipedia defines marketing as "the process or act of bringing together buyers and sellers." One of the things a business must first

Marketing Mix Paper

1306 words - 5 pages IntroductionMarketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Basically marketing is a necessary part of our daily life. Not only are products and services marketed but we market ourselves as part of everyday business. Earlier this week I spoke with a friend of mine who works for H and R Block

Marketing strategy in Tela-tel

1105 words - 4 pages be conveyed online to enable the corresponding parts of the company cultivate, transform, exploit and share them. Community marketing will be used for existing customers to promote loyalty and product satisfaction with the hope that it will increase word of mouth advertising. There is also an encroaching debate of using the freebie marketing strategy for specific products with the aim of increasing sales and brand recognition. The Tela-tel

Future of Marketing

3949 words - 16 pages team that is currently using new, different from old approach to win back customers' popularity and increase sales.So, it has been identified that marketing is essential for any organization and consumers today and will surely be tomorrow. In respond to constantly changing marketplace, marketing departments and their role in enterprises is undergoing transformation as well. Every good marketer recognizes the importance of renovations of the

Marketing Process from begining to end: decision to market - marketing communication

1314 words - 5 pages IntroductionAt any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post sales service and support (Armstrong & Kotler, 2007). In the following paragraphs we will discuss a marketing strategy and mix for a proposed product.The ProductWe are

Can relationship marketing be applied to all service businesses?

2481 words - 10 pages (1997) cite numerous examples of recording and using hotel guest preferences to structure future hotel interactions.(iv) Customise products for each consumer (if applicable)This strategy seems logical and apparent, but producing and delivering a product which is customised to the individual consumer is the most difficult principle to put into practice. If it were not, all firms would have already adopted this practice. The successful execution

Similar Essays

Go Pro: Using Social Media For Marketing

638 words - 3 pages authenticity, helping to achieve GoPro’s goal of inspiring others. User-generated content is important because it provides evidence of consumer perceptions of the brand and brands attributes, and are vivid examples of the most compelling marketing messages from the perspective of brand loyalists (Muniz and Jensen Schau, 2007). This strategy has proved so successful that customers own footage has been used in worldwide advertisements. For example

Marketing Mix Essay

1531 words - 6 pages decided. First a name needs to be created of which the rest of the process is developed around. Followed by things like the actual packaging can be designed in relation to the name, keeping in mind stylizing, quality, and performance all of which should be reflected in the brand name and packaging simultaneously. Let's look at the packaging for Partylite product, it is clearly a marketing department decision to pick the "green" boxes that this

Employee Empowerment Essay

994 words - 4 pages idea is not liked. A suggestion box allows for employees to have a say, input in the company with new ideas or strategies. A suggestion box gives employees a voice to be heard. Suggestion boxes are a good way to promote communication and tips on ideas.A reward system is also used in my organization. A reward system is important in a flat organization. Rewarding employees for extra effort, company success, teamwork and the organization success

A Career In Sports Marketing Essay

1074 words - 4 pages A Career in Sports Marketing The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and