1. Bill Bailey, chairman of the board of the Utah Opera Organization, could use McClelland’s need theory to support the merger with the Utah symphony based on the three principles that are entailed in the theory; need for achievement, need for affiliation, and need for power (Kreitner & Kinicki, 2010, p. 215).
Firstly, the need for achievement is met by understanding that people strive to master difficult situations, endeavors or challenges. This idea works on both an organizational level, as well as an individual level. From an organizational level, it is well known that a merger of this magnitude had never been attempted. With that brings a great challenge to succeed, and lets the leadership work in new and innovative ways to make such a merger successful. McClelland’s theory states, in regards to need for achievement, that people strive “To excel one’s self…to rival and surpass others… to increase self-regard by the successful exercise of talent” (Kreitner & Kinicki, 2010, p. 215). By this definition, the merger would motivate leadership to excel in the face of a challenge, and to increase their professional self-regard in their success in doing so. On an individual level, you are asking the performers and employees to recognize both economic and social climates, and to come together in action to save both their careers, as well as their passion in life. Such a merger would only embolden self-worth and perceived achievement, because they would be part of a much larger organization more adverse to risk and future change, and they would easily be able to look at other similar organizations and realize they were part of an organization who accomplished something never before attempted.
Another key idea in this theory that would be supportive of the merger would be need for affiliation. This idea states that people are motivated and driven by social relationships and activities. A merger of this size would increase the social realm for both organizations, and would open up new opportunities for both.
Another key point in this theory is the need for power. This states that “people desire to influence, coach, teach, or encourage others to achieve” (Kreitner & Kinicki, 2010, p. 215). Musicians and artists are often the biggest fans of their own profession, and being that they work together daily, they are more than likely all driven to help and mentor each other. Combining the two organizations would only work to strengthen this idea, as you would have more musical mentors available to promote achievement.
2. Scott Parker, in trying to convince Mrs. Carolyn Abravanel to support the merger, who was quoted during the publicity surround the merger as saying “Maurice would never take second billing to anyone…He would be hammering the inside of his casket” (Delong, 2005, p. 11), could point to Vroom’s Expectancy Theory to predict that without such a merger, the members of the symphony would likely stop putting forth so much effort to do...