This website uses cookies to ensure you have the best experience. Learn more

Use The Marketing Techniques And Develop A Company Dealing With The Childcare Industry In Malaysia

3366 words - 13 pages

IntroductionChildcare Industry is a type of services sector and it is one of the most promising service sectors because it is one of the fast developing sector in Malaysia. Since 1970s, the Malaysian Government emphasized the importance of education and childcare and this create more golden opportunity for marketer to choose childcare service as their target market. The childcare service has its own target market consisting of all actual and potential consumers of childcare services. The high demand of childcare centers in Malaysia will likely to boost the childcare industry as the main source of income in future.Macro environmentThere are two important elements in the marketing environment that is the microenvironment and the macro-environment. The macro-enviroment is "the larger societal forces that affect the whole micro-environment,". The macro-enviroment consists of six types of forces; demographic, economic, natural, technological, political and cultural forces. A company's marketing strategy must take into account changes and trends in these environments so that can present opportunities or pose threats. A successful firm is one that regularly modifies it marketing mix and strategies to adapt to these changes.Demographic Environment"Demography is a study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics"(Kotler et al 2001, p121). Marketers stresses on demographic environment because it involves people and it make up the markets. Malaysia is a country rich in resources and projected to have a population nearly 22.3 million people in year 2002 (US Census Bureau 2002,p1). The population of Malaysia is relatively young. There are a number of important demographic trend that are important to marketers, which are:1.Age Structure of the Population - According to population projections, at the present time the 0-15 age group constitutes approximately 39% of the population (18% are in the birth through 6 age group) and the population growth rate during the early 90s was about 2-3% (Evan and Ismail, 2001,p1). According to US Census Bureau the number of young children will still increase till year 2050 and the age group of 0-8 will be the largest population comprising in Malaysia. This will create a great opportunity for childcare sectors and marketers will need to aim young children as their target markets.2. The Changing Family- over the past twenty years there has been a significant rural-urban migration, as well as resettlement programs engaging rural communities in land development and rehabilitation schemes. These have disrupted the traditional extended family structure; many families now live as nuclear families (Evan and Ismail, 2001,p1). This means that women lack the traditional supports in terms of childcare, thus creating an increase in the demand for alternative care of young children. Besides woman no longer play a role of a housewife as many women are coming out to the business...

Find Another Essay On Use the Marketing Techniques and develop a company dealing with the childcare industry in Malaysia

Analysis- Recently and currently, marketing communications campaigns of Maxis (Malaysia Company)

1176 words - 5 pages 1.0 introductionMaxis is the one of biggest telecom company in Malaysia. It is best known for capturing the hearts and imaginations of millions of people across the globe with its acclaimed games, The Sims® and SimCity®! (Source: and currently, Maxis has many marketing communications campaigns for promote their products. The purpose of this paper is to assess to critically examine

Nick's role in the Great Gatsby along with the Fitzgeralds use of symbols and techniques

635 words - 3 pages employed by Fitzgerald is the use of flashbacks to describe characters such as Daisy. There were other minor techniques that Fitzgerald used in this story for example. When Gatsby first used the pool foreshadowed with his death, which was also alongside the pool.A main symbol used to direct the reader's attention is the use of colours. The colors green and white influence the story greatly. Green shows many thoughts, ideas, attitudes, and choices

What film techniques do the film makers use in ‘Remember the Titans’ to convey issues associated with racism and friendship? To what extent are these techniques effective in communicating this to a...

1069 words - 4 pages Task 4 - Remember the TitansWhat film techniques do the film makers use in 'Remember the Titans' to convey issues associated with racism and friendship? To what extent are these techniques effective in communicating this to a range of audiences?The raging unexpected success of Boaz Yakin's Remember the Titans, made it clear this was a film that would not be forgotten. When T.C Williams High is integrated in 1971 and the new African American head

Dealing with Loss in Killing the Bear

736 words - 3 pages  Dealing with Loss in Killing the Bear      Often things that we experience as children have lasting affects on us that creep up when we least expect them. In Judith Minty's story "Killing the Bear", a woman finds herself in just such a situation. She finally deals with something that happened to her as a young child that she probably never even realized was bothering her. In this story the central character

Dealing with Transformation in The Metamorphosis

1287 words - 5 pages Dealing with Transformation in The Metamorphosis In The Metamorphosis Gregor Samsa is forced to deal with his transformation from a human being into an insect. After his transformation Gregor is no longer able to do everyday ordinary things. He now has to depend on someone to do these things for him. His younger sister, Grete, makes herself responsible for Gregor. She takes it upon herself to make sure that Gregor is fed and

The Use of Techniques in The Mummy

982 words - 4 pages it makes use of strings and brass instruments to accompany action, and is wholly orchestral. This symbolises the heroes, whereas the Mummy’s theme contrasts greatly with this and is in keeping with the Western image of Egypt; for example his entrance is accompanied by choirs and a tribal drumbeat. Danger is symbolised through the use of brass and crashing symbols, which aims to catch the audience up in the action taking

PEST Analysis for a Company in the Tourism Industry

2127 words - 9 pages The Tourism industry is one of the fastest growing industries in theworld. The World Travel and Tourism Council estimates that in 2004Travel and tourism is expected to generate* US$ 5,490.4 billion of economic activity* 10.4% of total GDP* 214,697,000 jobs or 8.1% of total employment* 12.2% of total exports [1]My task is to conduct a PEST analysis for a company within the Tourismindustry.Within the tourism industry, I have to select one area of

The marketing implication of the online banking in Malaysia

3386 words - 14 pages IntroductionMalaysians are beginning to realize the convenience of online banking and investing, despite the fact that online banking trends in Malaysia are still at its infancy stage and most revenues come from corporate banking clients. With the increase in awareness and education of the general public, banks are beginning to view the online channel as a positive step to decrease costs and increase revenue by reducing staff and branch

David Williamson. Essay dealing with themes/ideas in Williamson's "The Club" and "The Removalists"

1898 words - 8 pages upholding an old tradition. It was wrong, but we believed in it.' Then in the next line, Laurie accuses Jock of supporting the rest of the committee in upholding the tradition not because he believed in it himself, but because he didn't want Laurie to succeed, 'They might have believed in it but the reason why you wouldn't let the Club buy players was to stop me winning a flag.'However, Jock does support and use tradition when it is in agreement

A creative essay dealing with the many faces of tragedy throughout wars, illness and natural disaster

561 words - 2 pages , many lives are taken every day as a war wages out. For instance, let us take a look at the 2nd World War. At this time, countries were using various methods of communicating secretly with its military personnel. Germany had invented the Enigma machine which was capable of encoding messages in such a way that it was next to impossible in cracking unless another machine was used. Therefore, many attacks on the U.S., England and many other

Computing Technology Industry Association a report about the company and the industry

1213 words - 5 pages Computing Technology Industry Association, more commonly known as CompTIA, is known as a leader of the information technology (IT) industry. CompTIA was started in 1982 by a company called Association of Better Computer Dealers Inc. which is a group of many different Information Technology companies. CompTIA offers certification exams and jobs in the IT industry such as the A Plus certification, Network Plus exam, Server Plus, Linux Plus, and

Similar Essays

Innocense Of A Child. Refers To 'the Child By Tiger', By Thomas Wolf And 'tears, Idle Tears', By Elizabeth Bowen. Talks About How Both Use Different Writing Techniques To Develop Their Themes

1180 words - 5 pages and why he consequently ends up in tears. The two authors also use innocent children because they offer a unbiased view of the main character. Wolfe, by having his story told through one of the children, makes it possible to have no prejudgments made before the events of the story unfold. This is crucial for Wolfe because it allows him to develop the idea that people have a evil side to them and that it can be brought out by their environment. The

"Without Adopting The Marketing Concept A Company Cannot Possibly Hope To Develop Future Plans". Discuss This Statement From The Point Of View Of A Manufacturer Of Capital Goods

1531 words - 6 pages to approach potential customers and uses its research information to focus on customers with the most potential. Like many capital good manufacturers, they market and promote their company through building networks in the industry they specialise. One of the major elements of the marketing is a widespread and well informed network of agents in all parts of the world where ships or electric power plants are built or used, including countries which

What Do You Understand By The Term Marketing Environment? Describe How A Company May Control And/Or Adapt To Its Marketing Environment So As To Develop An Efficient Strategy. Give Suitable Examples

1070 words - 4 pages No organisation operates in a vacuum. All businesses are surrounded by laws, pressure groups, customers and competitors. These are part of the marketing environment that the organisation works within. Dealing with this environment is a major part of the marketer's work since marketing is an interface between the organisation and the outside world, meaning that the marketing policy of any firm should be viewed as operating within a rapidly

Analise E.On Uk, Through Studying Industry Dynamics And Porter's 5 Forces. Identify Competitiveness Of The Key Marketing Features In The Company, Through Studying Product Life Cycle And Innovation

2297 words - 9 pages strengthen its weaknesses and benefit from the opportunities that may open up. To analyze and discuss the strategic issues, using industry dynamics and Porter’s five forces, and then using Product Life Cycle and Innovation to identify the key marketing features and reflect on them in relationship to a company, consider one of UK’s leading energy companies, E.ON UK.‘Porter argues that the nature and degree of competition in an