This website uses cookies to ensure you have the best experience. Learn more

Value Of Quality, Customer Satisfaction Essay

1628 words - 7 pages

Value of QualityIn today's market customer satisfaction can make or break an organization. Competition is fierce and companies are in continuous battles to attract new customers and retain the old. Service has become just as important as the product being sold. So what is the most important factor in the success or failure of an organization? Quality. The organization that can provide the highest level of quality will succeed. Years ago, manufacturing companies attempted to improve the level of quality by tuning the processes that were used to develop their products. The manufacturer determined the level of quality and the amount of focus on quality. In the rapid changing, globally competitive market, the focus has shifted to the customer. To provide total customer satisfaction and the desired level of quality organizations must involve their customers in the quality process by asking them not only what they need, but what they want as well, and then generate the results. This is the shift from the older manufacturer driven improvement process to the new customer driven improvement process. Organizations must continually explore new ways to meet and exceed customer's demands for quality through total quality management improvements. The goals are determined by the input from customers, and the results are shown in the service provided. The managers must have a strong role in the implementation of any quality changes within the organization. The quality improvement process involves planning, implementation, and effective management with the ability to oversee the process from start to finish. There have been many organizations that neglected the management phase, which resulted in failure. So how should organizations manage such an immense quality improvement change? Individuals must be responsible for the quality improvement process and it must include employees from the top of the organization to the bottom. Customer driven quality includes both short and long term improvement goals and each achieved goal becomes another positive milestone within the organization. The value of quality is in direct relationship with customer satisfaction, and customer driven quality management affects all industries including manufacturing, service, non-profit, and government.ManufacturingHighline Manufacturing is a privately owned company and has been part of the rural Saskatchewan community for many years. With over 40 years of manufacturing experience, Highline operates out of a 75,000 square foot facility located in Vonda, Canada. Highline proudly recognizes that their company was built around the strength of Canadian farmers, and admits to serving the needs of the farmers by listening to them and taking their suggestions for new innovations in the attempt to make the farmers jobs easier. "The primary goal of the company is to achieve higher efficiency and profitability for the producer. Highline successfully offers quality, innovative products who demand the...

Find Another Essay On Value of Quality, customer satisfaction

Strategic Quality Management And Customer Satisfaction

988 words - 4 pages . Keeping track of the number of returns and refunds provides the organization with data in relation to how many customers were not satisfied with their products. In addition, restaurant employees are required to keep track of any feedback, comments, or concerns a customer may provide. Although the aforementioned techniques can aid in measuring quality and customer satisfaction, the organization does not have strong systems or processes for accurate

Strategic Quality Management and Customer Satisfaction Paper

1248 words - 5 pages link quality and process improvement to the strategic plans and objectives using the various techniques to measure quality and customer satisfaction. Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to pursue this strategy; including its capital and people (SP, n.d., p. 0). Strategic objectives are a broadly defined target that an organization must achieve to

Strategic Quality Management and Customer Satisfaction

1942 words - 8 pages At Riordan Manufacturing, there is a great emphasis on maintaining a long-term relationship with their customer. With that in mind, Riordan has created and sustained rigorous quality control systems to guarantee customer satisfaction with their products.In this paper, how quality is linked to Riordan's strategic plan and strategic objectives will be discussed, followed by a careful analysis of a process improvement plan that Riordan currently

Strategic Quality Management and Customer Satisfaction

1661 words - 7 pages Strategic Quality Management PAGE 1 Strategic Quality Management PAGE 7 Strategic Quality Management and Customer SatisfactionMonique Cone, Margaret Farley, Shirley Howard, Shadreka Howard,Shawn SnyderMGT449January 24, 2011Ian FinleyStrategic Quality Management and Customer SatisfactionCustomer satisfaction directly impacts any business in a number of ways. Wal-Mart has a variety of tools to get and keep happy customers. There are a variety

Strategic Quality Management and Customer Satisfaction

1331 words - 5 pages The fallowing discussion will review the strategic quality management system, as well as the impact the system has on customer driven satisfaction within the Riordan organization. This paper will also compare and contrast Riordan to Arizona Department of Transportation in regards to the quality of customer driven satisfaction and through the comparison analysis look for ways to implement new ideals into the Riordan organization.At Riordan the

Strategic Quality Management and Customer Satisfaction Paper

1900 words - 8 pages IntroductionTop management and organizations with extensive business experience can attest to the idea of gaining and retaining customers does not happen without a high volume of hard work and consistency. Quality within an organization and the goal of customer satisfaction are two very important issues to any organization, both large and small. As a management team plans strategically, they must place an emphasis on total quality management and

Strategic Quality Management and Customer Satisfaction Paper

2001 words - 8 pages Manufacturing.Tools and Techniques used to Measure Quality and Customer SatisfactionRiordan Manufacturing measures quality and customer satisfaction within the organization through its post project reviews. This review consists of activities performed by a project team at the end of the project's life cycle or at the end of significant phases of work. During this process, information is gathered on what worked well and what did not so that future

Strategic Quality Management and Customer Satisfaction: Baderman Island Resorts

1233 words - 5 pages AbstractIdentifies how quality is linked with strategic plan and strategic objectives then provides analysis of process improvement plan to Baderman Island Resorts. Provides examples of tools and techniques used to measure quality and customer satisfaction and who has ultimate responsibility of quality assurance. Providing the extent to which Baderman Island Resorts process improvement plan is related to the strategic plan.Strategic Quality

Strategic Quality Management and Customer Satisfaction Paper Choose a company that a team member is familiar with Conduct a SWOT analysis for the company

1359 words - 5 pages Strategic Quality Management and Customer Satisfaction PaperMicrosoft being a large corporation is built on customer satisfaction and quality. Making sure that quality management and customer satisfaction ranks high on their list, Microsoft maintains annual goals and performance evaluations "Ensuring a high level of satisfaction among our customers and partners is a core component of business at Microsoft. Customer and Partner Experience (CPE

Customer Satisfaction and Awareness of Apple Laptop

1538 words - 6 pages powerful tool that allows comparison of customer satisfaction across companies, industries and economic sectors. The aspects incorporated in the Fornell model are: customer expectations^ perceived quality; perceived value; customer satisfaction; customer complaints; customer loyalty. The model is a structural equation model, and as such the analysis of the data is carried out using the partial least squares technique. Companies can gain a

MGT 449 Value of Quality

1365 words - 5 pages long period of time.The term customer satisfaction is being replaced by customer value. Achieving customer satisfaction and building customer loyalty and value are necessary for sustainable growth in the business world today. Unlike traditional ways of conducting business, the new order is primarily focused on meeting individualistic needs of each customer. In order to achieve this goal, an organization must go through a series of steps. This

Similar Essays

Strategic Quality Management And Customer Satisfaction 1503 Words

1503 words - 6 pages loyal customers will be willing to give constructive criticism or compliments if they at some point have been dissatisfied and the survey is not very lengthy. A survey directly from customers will help to give a clear picture of quality and often companies find ways to improve by knowing their customers desires. Customer satisfaction surveys can help view the competition and help embrace the value of the customer. Lack of quality is very

Strategic Quality Management And Customer Satisfaction Paper 1038 Words

1038 words - 4 pages money of finding, and training qualified replacements.By integrating Total Quality Management (TQM) characteristics of continuous internal and external improvement Riordan will continue to satisfy customers'. In order to achieve the expected outcomes, the root cause must be identified and satisfied.Treat the pursuit of customer satisfaction as you do any other profit-driven investment-that is, assess it in terms of its net present value (NPV) and

Strategic Quality Management And Customer Satisfaction Paper 1367 Words

1367 words - 5 pages linked to Riordan Manufacturing's strategic plan and objectives, analysis its current improvement plan and give examples of the tools and techniques used to measure quality and customer satisfaction. Finally, it talks about the ultimate responsibility for quality assurance and how the improvement plan is related to its strategic plan.Quality linked to strategic plan and objectivesRiordan is building a strategic plan, which is focus on quality

Strategic Quality Management And Customer Satisfaction 1940 Words

1940 words - 8 pages Introduction -There are many components to strategic management. The success of each component brings the company greater changes of success for customer satisfaction. These components include linking quality to its strategic plan and objectives and continual analysis of its process improvement plan and on how process improvement relates to its strategic plan. Riordan Manufacturing is a global company that has just launched its Total Quality