Variation: From An Ordinary Text To An International General Gimmick

770 words - 4 pages

In the 21st century, most people in the world prefer using their own electronical machines, such as laptops, cell phones, iPad, etc., in order to get useful information that they need. Writing becomes more fashion and modern than before. From human being began to record calendar by stone line on the ground, ancient people used ink with weather pen on writing, first wood pencil created in 1812 in America, till nowadays that people frequently use keyboards in order to type words. It’s a long process of changing the writing type in history. We can notice that writing is everywhere not only on the paper anymore; but also on the wall, in the street, on the screen and etc. Especially when visitors come to a place that they never been before, the first thing they will see must be a giant billboard behind the toll station. For example, if people come to visit the New York City, they will find a funny fact that many huge billboards in the streets even more obvious than other famous city signs—the Union Station, the Taurus in the Wall Street, and etc. As advertising is developing rapidly, various novel-advertising ideas are also coming out.
“Buy One Get One FREE” is one of the advertisements’ signs that I can still clearly remember, which people usually can see this text from televisions, Internet, and other media methods. So, the function and influence of the writing “Buy One Get One FREE” is the thesis I’m talking about today.
Why advertisers prefer investing those texts to propagandize their products? What’s the purpose of that? What had to happen to make people create this text as necessary? I assume that the result advertisers need is sold out all the goods, which makes this text more effective and meaningful. Obviously, all the advertisers are trying to attract the attention of audiences. In the supermarket, once a week or even twice a week, some products are on sale with “Buy One Get One FREE” stamp. Most people would likely to buy those goods if they see the stamp, cause they feel they saved money. But actually, producers make this decision based on their product sales forecasting. If they think the product might be unsalable, they will...

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