Vedior Marketing Plan Essay

3140 words - 13 pages

Inleiding Vedior NV is een dienstverlenende organisatie. Naast de uitzenddiensten beheert Vedior NV ook schoonmaakdiensten en diverse diensten zoals merk en modelbescherming Markgraaf en opleidingen, FAA.In dit verslag wordt alleen de uitzendbranche belicht. Vedior NV is in Nederland namelijk zeer actief in uitzendwerk. Ook in het buitenland bekleden zij op dit gebied een steeds belangrijkere rol.Vedior staat in Nederland in de top drie van uitzendbureaus. In het buitenland staat Vedior op de vierde plaats. Hieraan kan men dus al zien dat Vedior een bloeiend bedrijf is. Bij Vedior staat het behouden van dit marktaandeel en het eventueel laten groeien van dit marktaandeel voorop.Vedior bemiddelt tussen werkgever en werknemer. Vedior heeft jarenlange ervaring in het bemiddelen tussen vraag en aanbod op elk segment van de arbeidsmarkt. In de afgelopen 50 jaar is Vedior uitgegroeid tot een toonaangevende intermediair op het gebied van flexibel werk. Dankzij de moderne wijze van zoeken van Vedior is Vedior in staat om de juiste persoon op de juiste plaats te krijgen. Vedior maakt werk van het talent van de uitzendkrachten.Missie: Vedior streeft naar een zo groot mogelijke professionaliteit. Klantgerichtheid, kwaliteit, flexibiliteit en effectiviteit zijn belangrijke kernpunten van Vedior.Hoofdstuk 1 Zoals al eerder genoemd is Vedior een dienstverlenend bedrijf. In dit eerste hoofdstuk geven we een situatie- analyse van Vedior als geheel. In de daaropvolgende hoofdstukken zullen we ons beperken tot de uitzendactiviteiten van Vedior.1.1 Huidige positie van Vedior Vedior behoort tot de top drie van de beste uitzendbureaus in Nederland. Internationaal staan zij op de vierde plaats. Vedior is van plan hun huidige beleid op dezelfde manier voort te zetten en eventueel, mocht dit nodig zijn, aan te passen. Het doel van Vedior is om de top drie positie van beste uitzendbureaus in Nederland te behouden. Eventueel willen zij nog een plaatsje stijgen.Vedior heeft de top drie positie bereikt door op de juiste manier in te spelen op de turbulente tijd waarin privatisering, flexibilisering en individualisering een prominente rol spelen. Vedior is deskundig op het gebied van uitzenden.De filosofie van Vedior is erg klantgericht. Zowel voor de uitzendkrachten als voor het bedrijf. Ze willen hun klanten zo goed mogelijk ondersteunen bij het zoeken naar een baan of bij het zoeken naar geschikt personeel. Dit doen ze door goed naar hun klanten te luisteren en de situatie juist te analyseren. Deze manier van werken geeft Vedior een eigen karakter.Op de arbeidsmarkt is steeds meer vraag naar en aanbod van flexibele werknemers. Vedior heeft de capaciteiten om de juiste werknemers op de juiste werkplek te krijgen.1.2 Toekomstige ontwikkelingen Om in de toekomst net zo goed te kunnen meedraaien met arbeidsmarkt heeft Vedior de volgende doelstellingen opgesteld voor de toekomst: ¨ Vedior wil een nog stevigere positie het buitenland bemachtigen. Dit wordt in de...

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