Verizon Position Essay

2342 words - 9 pages

Introduction

Communication companies have access to an extraordinary amount of information on individual activities. These businesses used this data to gain additional revenue. Verizon one of the largest communication carriers with over 144.8 million customers, have a vast suppository of customer information. This data is aggregated and analyzed to create statical data on how people go about their daily activities.
Meta data have become the catalysts that help business grow and attain new customers based. This data is a valuable resource to an organization current and future endeavors. Verizon Corporation is one such company that has learned how to market this data to become one of the largest and most profitable companies in the 21st century. The personal data nor the amount captured by Verizon and other communication carriers are anonymous to consumers.
Meta data is attainable through a process called data-mining. Data mining is a “set of automated techniques used to extract buried or previously unknown pieces of information from large databases” (Cavoukian, 1998). The data is examined and renewed in a structure that companies used for business processes and customer behavior. Big-Data's goal is to connect individuals with data specifically designed for them. However, concerns over customer privacy and the legitimate use of meta data has drawn debate from lawmakers and advocacy groups.
In this paper I will give a brief history on Verizon’s corporation, their business goals and the reasoning for using metadata in their business model. Secondly, I will explain why the use of meta-data by business may not be good for customers. Thirdly, I will explain some possible alternatives that lawmakers can consider when regulating the mobile phone Industry methods of gathering meta data. Forth ,I will detail the goals of lawmakers to regulate the collecting of meta-data. Fifth I will give possible consequence to the communication business industry if further cybersecurity regulations are put in place. In conclusion, I will give my overview of the industry and other technology that can be used in place of meta-data.
Background Verizon

Verizon has become one of the largest communications company’s in the 21st century. Verizon a fortune 500 communication company was founded June 30, 2000 in New York, New York and incorporated in Delaware. The merger between Bell Atlantic and GTE provided long distance and data services nationwide. Verizon came into fruition with the merger of Bell Atlantic and London based Vodafone Air touch Plc. Vodafone’s assets included Bell Atlantic, Mobile, Air Touch Cellular, PrimerCo Personal Communications and Air Touch Paging. The joint adventure occurred April 3, 2000. Verizon business Solutions provides telephone and network services for small to enterprise business. Verizon Current CEO is Lowell C. McAdam. Before he held his current position he was CEO of Verizon...

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