Vestas Essay

8091 words - 32 pages

Marketing ManagementProject about "Vestas"What strategies should Vestas use in order to stay the market leader in the future?Class 5x (Group 2)Project authors:Fanyu TangZhangwei ViviPavel ČechMagda RákócziováSatinder Kaur PanciaKarl-Anders TammesTable of contents1. Executive summary 3 2. Introduction 5 3. Problem statement 6 4. Delimitations 7 5. Methods 8 6. Analyses 10 PEST analysis 10 Porter's Five-Forces Analysis 13 Swot analysis 16 4 P's 17 7. Business model 21 8. Supply Chain Management 27 Vestas Strategy 27 9. Benchmarking 32 Analysis of competitors 32 Benchmarking - Vestas vs. Sinovel 34 10. Conclusion 38 11. References 40 12. Content of tables 41 13. Content of figures 42 14. Appendix 43 Executive summaryThis project is about marketing challenges of Vestas. There are many new competitors on the market and Vestas is losing its market share. To find a solution to keep up with the changing market conditions we have used analyses, methods and models to give our professional opinions and suggestions for improvements in the company. Many internal and external analyses were used.Methods, analysis and theories used in the project are as follow:PEST analysisPorter's five forcesSWOT analysis4 P'sBusiness ModelSupply chain analysisAnalysis of competitors and benchmarkingAs the wind power is politically discussed we can see it as an opportunity in big countries and unions as USA and EU .National incentive programs are a good opportunity for Vestas. They are large-scale contracts what could really help the company. In many countries there is a social trend for ecological energy and this could be used to influence governments politically to be economically friendly. Vestas could concentrate on countries that are unable to meet the ecological energy production limits, which could be possible customers in the future.As all the capital and materials are costly they should improve also the financial side. Because there are many new comers on the last few years re-thinking of price-strategy is recommended. Improving relationships with suppliers and making them more cost effective could save a lot of money to company. Benchmarking across suppliers could be an option also.As the contracts are capacious the customers of Vestas are after long term relationship. That's why the sales team should concentrate on creating value and possibly finds alternative ways do demonstrate the efficiency and flexibleness of the company and improve their business with already existing customers.IntroductionThis project is about a Danish company, Vestas, which is the biggest wind turbine producer in the world having their products in 63 countries over all 5 continents. Vestas does not only manufacture the wind turbines but also develops plans, installs and offers maintance.As the oil and gas prices raise and fossil fuels are declining...

Find Another Essay On vestas

Wind Energy Essay

2849 words - 11 pages manufacturers generating 50% of the market. The chart below shows the dimensions of a turbine for three of the top manufactures. Model Name PlateCapacity Blade †Hub ht† Total ht Area swept Rpm range Max blade Rated *Length* By blades ‡Tip speed‡ Wind §Speed§ GE 1.5s 1.5 MW 35.25 m 64.7 m 99.95 m 3,904 m2 11.1-22.2 183 mph 12 m/s (116 ft) (212 ft) (328 ft) (0.96 acre) (27 mph) Vestas V90 3.0 MW 45 m 80 m 125 m

lalala Essay

8219 words - 33 pages groups pushing the change, according to the Center for Media and Democracy, a Madison, Wisconsin-based non-profit group. It would hurt wind turbine maker Vestas Wind Systems A/S (VWS) and First Solar Inc (FSLR)., which develops solar farms."We're opposed to these mandates, and 2013 will be the most active year ever in terms of efforts to repeal them," said Todd Wynn, task force director for energy of the American Legislative Exchange Council, or

Nuclear Energy Problem

4254 words - 17 pages electricity. People around North Carolina can have solar panels on top of their houses to store and generate electricity for their homes. Another renewable source that can help replace nuclear energy is wind energy. Wind turbine farms can be made to generate a great mass of energy to be used as electricity. Vestas Wind Systems (VWSYF) is the world’s leading supplier for wind turbines. Wind turbines can help replace the process of nuclear energy. Even

Business

8246 words - 33 pages . EP/G036772/1. The work was also partly supported by Vestas Wind Systems. This financial support is gratefully acknowledged. References [1] Ashwill TD. Materials and innovation for large blade structures: research opportunities in wind energy technology. In: 50th AIAA structures, structural dynamics, & materials conference. Palm Springs; 2009. [2] US DOE Energy Efficiency and Renewable Energy. 20% wind energy by 2030; increasing

When the Bubble Burst

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Similar Essays

Energy Efficient Business: Energy Investments Essay

887 words - 4 pages . Companies such as Vestas Wind Systems have increased their wind turbine capacities in line with huge capital inflow backing the wind sector. Companies are adapting to energy-efficient business practices. As businesses increasingly continue to demand renewable energy, opportunities for green industries have grown immensely. Google’s $400 million investment in green energy has impacted its stock price positively. Likewise, GE Capital, ConocoPhillips and NRG Energy stocks have seen a positive rise in their stock prices after announcing plans to form a joint venture to invest $300 million on new energy development.

The Wind Turbine Market And Wind Energy As A Long Term Source Of Power Generation

702 words - 3 pages required to design a feasible turbine. Large amounts of capital then required to build manufacturing plants capable of producing the turbine blades and nacelles. All of that lead to the number of players in the wind energy market when it comes to providing fully integrated service to few, the biggest players in the wind sector is GE, Vestas and Siemens and they alone control 40% from the market share. The market share is determined more by

Duurzaam Keten Beheer Essay

1775 words - 7 pages gemaakt kan worden, 600 graden blijft er over van verbrandingsgassen. Hiermee wordt stoom gemaakt en dus wordt er een hoger totaal rendement gekregen dan dat het wordt ingekocht, bij inkopen heeft het een totaal rendement van ongeveer 45%. De gasturbine heeft een rendement van 30% maar de warmte heeft nog extra nut waardoor het rendement stijgt tot 85%.De turbines, van fabrikant Vestas, hebben elk een capaciteit van twee megawatt en wekken

The Use Of Wind Power In Denmark And Japan

1734 words - 7 pages reluctant to spend much money on wind power like foreign companies such as Vestas+NEG-Micon in Denmark and GE Wind Energy+TACKE in Germany. Moreover, Japan still depends on oil, coal, and nuclear power. However, in 2011, the huge earthquake occurred in Tohoku area, Japan. Subsequently, Fukushima nuclear plants were damaged by massive tsunami, and radiation from the nuclear plants spread around the cities. For this reason, many nuclear plants