This website uses cookies to ensure you have the best experience. Learn more

Viet Tien Essay

2442 words - 10 pages

Introduction:Viet Tien has done well so far in establishing a strong presence in the Viet Nam's men shirt market. Strong competitor have been catching up and it is necessary for Viet Tien to re-evaluate its current strategies and plans on how to keep ahead in the race.1) SWOT Analysis of Viet Tien Company:
High skills and productivity: Viet Tien has a contingent workforce who had been trained and worked for a long time.
Broad network of agents: more then 400 agents and shops and supermarket chains
Low labour cost.
Viet Tien had received much support from the corporation. Because Viet Tien is is a company within the state-owned Vietnam National Textile And Apparel Group
Larger size: Viet Tien has flexbile size for different type people from size 32 to 48.

Marketing policies poor: lack of marketing strategies and supporting activities.
Inflexible price polices: there is not much promotion in product's price.
Materials of garment were imported so that make price of products higher.
Product and pattern are not designable. Very less design style.

Viet Nam is a developing economy so that easily to expand the business.
High possibility to increase sales and boost profit margins as Viet Tien's shirt is a high margin product
More local suppliers of fabrics and accessories.
Viet Tien shirt - increasing demand for beautiful clothes-a young category should apply.
High GDP growth correlate with higher income and spending power

Competitors' aggressive growth strategies.In garment market, Viet tien's shirt is growing very fast and holding market share
Vietnam economic likely to affect local economy & growth potential. More economical brands trying to cater for lower market segments. The price of men shirt may low down.
Potential competitors - local manufacturers and new players entering Vietnam post WTO - China, or other Asians import to Viet Nam and sell low price.

2) Marketing ObjectivesBased on the SWOT analysis for Viet Tien, the plan outline would envisage to establish Viet Tien to be a stronger player in the men shirt market. The objective would be to:Maintain 70% market share for Viet Tien brand in the men shirt market for 2009 and to defend against competitor's campaign.To develop and emphasize on the high school's, university and officer's men shirt uniform and to grow the sales by 20% both in HCMC & Hanoi by end 2009 so as to maintain market share for Viet Tien brand in Vietnam.To also grow the business in other major cities besides HCMC & Hanoi by improving and open more agent's shop.3) Segmentation & TargetingBased on Viet Tien present segmentation and target markets, their market should extend to the following segments besides those presently targetedMen officer in Vietnam from age 24 - 55 years oldOther industry cities besides HCMC & Hanoi eg. Binh Duong, Da Nang, Quang Ngai,etc.student market segment between age 14 & above can be Viet Tien's future loyal customers.4)...

Find Another Essay On Viet Tien

Corporate Finance Essay

3426 words - 14 pages its headquarter in Hanoi, Vietnam. FPT was founded in 1998 by a group of 13 scientists who "share the common dream of changing their own lives while contributing to the country's prosperity" (FPT, 2011). Four of them presently are FPT‟s chairman (Mr. Truong Gia Binh) and vice chairman (Mr. Bui Quang Ngoc and Mr. Le Quang Tien and Mr. Do Cao Bao) of the board of director, and CEO (Mr. Nguyen Thanh Nam). Over the past ten years, FPT has been

Issue Based Reasoning in Code Completion

4559 words - 19 pages Computer Society Press}, Url = {} } @InProceedings{Nguyen:2012:GPC:2337223.2337232, Title = {Graph-based pattern-oriented, context-sensitive source code completion}, Author = {Nguyen, Anh Tuan and Nguyen, Tung Thanh and Nguyen, Hoan Anh and Tamrawi, Ahmed and Nguyen, Hung Viet and Al-Kofahi, Jafar and Nguyen, Tien N.}, Booktitle

Marketing for Lovely Lace

7048 words - 28 pages :// VTV1 News (2010). (TV(. Hanoi: Vietnam television, 28 October, 7.00 p.m Christopher Engholm (1995), Doing business in the new Vietnam, pp. 103-31, United State of America: Prentice Hall. PAGE PAGE 3

When the Bubble Burst

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages The evaluation process should be progressive to incorporate overall planning, implement changes, which contribute to success. In order to focus on school climate and norms, the evaluation design must include the students, instructions, and outcomes to improve communication and building-level concerns to be address in this response. School Climate and Social Norms The school principal, other staff leaders, and personnel set the tone and the

Similar Essays

Business Environment Essay

2858 words - 11 pages /buildingschoolsforthecommunity.aspx. PAGE \* MERGEFORMAT 23

Assess The Role Of Ho Chi Minh On The Growth Of Vietnamese Nationalism

1744 words - 7 pages -Japanese guerilla warfare. The 1945 Red River Delta famine was a result of the Japanese occupation and the Vietminh won extensive influence over these areas due to widespread discontent. "Our paddy's we eat, don't let it be robbed from us!...compatriots ought to quickly join the Vietminh." (Tien Khoi Nghia, Vietnamese paper) Ho Chi Minh showed the people that he was an able leader and was acting purely for their best interest unlike the Japanese

Assess The Role Of Ho Chi Minh On The Growth Of Vietnamese Nationalism

1789 words - 7 pages Vietminh won extensive influence over these areas due to widespread discontent. "Our paddy's we eat, don't let it be robbed from us!...compatriots ought to quickly join the Vietminh." (Tien Khoi Nghia, Vietnamese paper) Ho Chi Minh showed the people that he was an able leader and was acting purely for their best interest unlike the Japanese, French or the Chinese Rule before. Ho's ability to recognized the people's need for change, won the party large

Chuong Duong Beverage Company Essay

4662 words - 19 pages Dynamic position in the future. P a g e 19 | 35 6. References Chuong Duong 2013, "Bao Cao thuong nien 2013", Chuong Duong annual report, 2013, viewed 14 March 2013. Coca-Cola 2013, "Cau chuyen buc tranh son dau lon nhat Viet Nam", 4 October 2013, viewed 18 March 2014, ytqmcqzykhvrm Euromonitor 2013, "Carbonated in Vietnam" 21 August 2013, Category Briefing