The war-torn country of Vietnam is once again in the midst of a revolution. Only this war
is not being fought with soldiers and tanks; rather, it is being fought and won with businessmen and free-trade. This new on-slot of foreign business in the formerly closed country have completely rejuvenated the Vietnamese economy. For the first time since the re-unification of Vietnam in 1976, the doors of the market place are opened to the outside world and Vietnam is aggressively taking a stance for further economic development.
Before any International firm attempts to conduct business with, or in Vietnam, it is extremely important to not only know your potential consumer, but to understand him as well. Vietnam has a unique and rich cultural history that separates it from its neighboring Asian nations. Therefore, even the most successful marketing plans for other Asian countries probably will not work in Vietnam. It is a country with an identity of its own.
This report was compiled in an attempt to educate businesses and their employees of what makes Vietnam the welcoming, yet challenging nation it has become in the global marketplace. By first understanding the country and the people, it is then possible to formulate the most successful plan for a business venture. By gaining a foot-hold in the emerging market now, companies will benefit from continuous economic growth from the next potential
This is a glance into the Socialist Republic of Vietnam, describing and analyzing its
political, economic, social, and national security systems and institutions, and examining the interrelationships of those systems and the ways they are shaped by cultural factors. This in an attempt to provide a basic understanding of the observed society, striving for a dynamic rather than a static portrayal. Particular attention is devoted to the people who make up the society, their origins, dominant beliefs and values, their common interests and the issues on which they are divided, the nature and extent of their involvement with national institutions, and their attitudes toward each other and toward their social system and political order.
GENERAL INFORMATION 1
Official Name: Socialist Republic of Vietnam
Location: A republic of Southeast Asia, bordered by China on the north, the South China Sea on the east and south, and Cambodia and Laos on the west (see Appendix A).
Land Area: Its area is 329,707 sq km (127,301 sq mi); larger than Virginia, North Carolina, and South Carolina combined.
Terrain: Varies from mountainous to costal delta.
Climate: Tropical monsoon.
A constitution enacted in 1992 assigned to the Communist party a leading role in Vietnamese government and society, but curbed some of its administrative functions. The constitution also increased the powers of the National Assembly. The Communist party acts through the Vietnam...