Vietnam Airlines Create A Communication Campaign In The Uk

5304 words - 21 pages

1. Marketing communication overview1.1. Marketing communications conceptAccording to Fill (1995), communication brings to potential customer information that companies want to offer; try to persuade the customers in the exchange relationship entering; remind and build image to describe the products and services.In the 4Ps model of McCarthy, Kotler added two Ps that are political power and public opinion formation. In 4Ps, the promotion is one of important element as well as a part play the communication to the target market. This was called promotional mix which includes four components. These are advertising, sales promotion, public relations and personal selling.Figure 1: The relationship of the promotions mix to marketing strategySource: Chris Fill (1995)Advertising is a method that uses to persuade the target costumers. Companies can use mass media to perform their advertising.Sale promotion includes many technologies to provide the added value to customers. These activities aim to increase the sales of companies and collect information from their customers.Personal selling is the technology use the method face to face to communicate with individual customers. This task can be undertaken by individual or group of marketing employees to introduce their companies, persuade, inform, and remind customers.Public relation is one of important activities in the operation of companies. The mission of this activity is analysis the trends, predicting the demand in the future to help companies create new strategy for their business.1.2. The role of marketing communicationMarketing communication has one important role that builds and secures the position of companies in the mind of customers. Moreover, in the marketing communication, there is one part with Public Relationship (PR) role. It is in charge with the high credibility and relatively low cost for companies. This part well performs the role of marketing communication especially companies can achieve the purpose with low cost in promotion.According to Fill (1995), the marketing communication part has to perform tasks to decide these followings:- Who should receive the messages?- What the messages should say?- What image of the organisation/ brand we want receivers to retain?- How much is to be spent establishing this new established image?- How the messages are to be delivered?- What actions the receivers should take?- How to control the whole process once implemented?- Determining what was achieved?In these decisions, the companies have to deal with various messages and many target customers. With many target customers, companies generate many kinds of information transmit them to the multi audiences.1.3. A framework for integrated marketing communicationsThe companies are the open social system, have many components. These elements are interactive and interdependent. Therefore, when one part in the system changes other components will be affected. Below is the system with complex elements.Figure...

Find Another Essay On Vietnam Airlines - create a communication campaign in the UK

Democracy in the UK Essay

1222 words - 5 pages Democracy in the UK Direct democracy comprises a form of democracy and theory of civics where all citizens can directly participate in the decision-making process. Direct democracy in its traditional form is rule by the people through referenda. The people are given the right to pass laws, veto laws and withdraw support from a representative at any time. In the United States when specific direct democracy

Planning in the UK Essay

1161 words - 5 pages The range of planning powers, controls and policies should be reduced. Explain how one might agree and disagree with this statement. I will approach this title focusing on planning in the UK. First briefly defining powers, controls and policies as they are today. A quick historical review of the modern planning system and changes to it will help give context in deciding whether to increase or decrease them. I'll then move on to a discussion on

The Development of a Campaign for Women's Suffrage in 1870

938 words - 4 pages The Development of a Campaign for Women's Suffrage in 1870 In the first half of the 19th century, women were limited in what they could do. Many women wanted to do more, but couldn't as they lacked education. Women stayed at home, looking after the family. They didn't have an education or need qualifications, as they didn't get good jobs, if they worked at all. The changes that took place for women mainly came about

Banking in the UK

1837 words - 7 pages suggestion, looking at the needs of their investors (Bankers Association (BBA). 2010, p. 9-11). Currently, in the UK, there is no trustworthy choice to the large banks for full-service banking, apart from to some level Nationwide and the UK subsidiaries of NAB. This alternative contributed more to the collapse of the northern rock because customers had an option to shifting to either of those retail banks and as a result it was left with no customers

Diabetes in the UK

4563 words - 18 pages Diabetes in the UK Synopsis: Diabetes has recently become a focal point of health care systems around the world due to its high prevalence and the severity of secondary complications caused by the disease. Over the course of my project on diabetes, I have had the opportunity to speak with a group of diabetics to understand from a patient’s perspective how diabetes is managed in a rural community. While I found that while some

The Legitimate Authority of a Despot in the UK

2117 words - 8 pages I will advance the thesis, if an enlightened despot seized power in the UK, and governed it justly, then the despot would have legitimate authority. By saying the despot’s authority would be legitimate, I mean that, even though the despot abruptly seized power without the explicit consent of the citizens, which would then result in a loss of autonomy and negative liberty, the authority is governing the society justly, so a small

"Piracy: A 1 Billion Dollar Scandal in the UK"

1124 words - 4 pages article published on software piracy: "They just don't see it as theft. They just see it as inevitable, particularly as new technologies become available".In the UK, software piracy has been a major problem for industries and businesses like the Business Software Alliance (BSA) for the past decade. A survey was published six months ago illustrating that 27 % percent of software on computers in the UK are illegal, slightly less than the 37 % European

VIETNAM ESSAY The Life of a Soldier in Vietnam (filled with a lot of info)

1682 words - 7 pages did what I thought was right.""Tell me about Vietnam, big Al. Tell me what happened to you," I said.On his seventh mission as a navigator in an A‑6 for Major Leonard Robertson,Al was getting ready to deliver their payload when the fighter‑bomber washit by enemy fire. Though Al has no memory of it, he punched out somewherein the middle of the ill‑fated dive and lost consciousness. He doesn't knowif he was unconscious for six hours

Evaluating a Health Promotion Website in the UK

2694 words - 11 pages cessation is vital. Effectiveness in this role depends upon understanding the evidence in order to overcome any misunderstandings that patients may have. In the UK 27% of the internet using adults had used health-related websites (ONS., 2006). Alarmingly, a large percentage of people do not check the source or date of the information used (Childs, S. 2007). The nurses' skill in evaluating a web-based information is therefore, essential. There is

Vietnam in the Beginning

3359 words - 13 pages to take either pro or con it makes no difference. No matter what you do as a President or a senator in congress you are always going to ruffle feathers but the feathers that you would want to ruffle would be that of the minority. If actions like these are taken then we will have a successful campaign like that of Desert Storm where we had the nation in arms supporting our troops, and later when they came home they would walk into open arms of loved ones and family members. Vietnam was a great learning experience in what not to do. We have learned from our mistakes and we have moved on.

Coffee Industry in the UK

1577 words - 6 pages coffee. Starbucks is the UK market leader with 430 outlets, followed by Costa Coffee, owned by Whitbread (with an estimated 330 outlets) and Caffe Nero (an estimated 200 outlets). Starbucks Strengths Its success in establishing itself as an reputable organisation gives it a competitive advantage Investments were made to create an atmosphere, such as relaxing premises and laptop and internet connections. Its success allows it to spend more on

Similar Essays

Working As A Physiotherapist In The Uk

757 words - 3 pages Working in the United States is already exciting, there are plenty of states and specialties to choose from. While my husband and I plan to travel around the US, we also plan to travel to the United Kingdom since he holds a British passport and his entire family resides there (not to mention the beautiful countryside). I have decided to research in advance how to transfer my education so I am able to work as a physiotherapist in the UK. To be a

Propaganda In The Online Free Speech Campaign, Propaganda And Mass Communication

5227 words - 21 pages , founder of Lotus Development Corporation, along with his colleague John Perry Barlow, established the EFF to 'address social and legal issues arising from the impact on society of the increasingly pervasive use of computers as a means of communication and information distribution.' In addition, the EFF also notes that it 'will support litigation in the public interest to preserve, protect and extend First Amendment rights within the realm of

Marketing Communication Campaign Of A Fictitious Healthy Fast Food Restaurant

5137 words - 21 pages option of a healthy restaurant in town. Women in their mid 30s will be a prime target group of the communication campaign. Athletes in Loughborough University, as well as gym members will be highly targeted due to their active lifestyles. Finally, other students and other segments of Loughborough citizens will also be targeted via overall nutrition benefits from our organic and tasty food, enclosed in an exciting and fresh restaurant environment

Broadcasting In The Uk Essay

1734 words - 7 pages Broadcasting in the UK Introduction: Broadcasting, the transmission of information by radio or television, is a major factor affecting the television industry today. Broadcasting is currently achieved through analogue, a system that has existed since television began in the 1940’s and 50’s. "Analogue converts sound and pictures into waves, which are then transmitted through the air and picked up by our rooftops or indoor aerials." But