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Virtual Organization Strategy Paper

570 words - 2 pages

Kudler Fine Foods is an upscale specialty food store that caters to the upscale epicurean shopper. The original store is located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 square feet of retail space located in a fashionable shopping center.Each store has the very best domestic and imported fresh bakery and pastries, fresh produce, fresh meats and seafood, cheeses and specialty dairy products and wines. Kathy Kudler opened the first store on June 18, 1998 and in 2000 a second store opened in Del Mar and later in 2003 a third store opened. Kathy's passion for gourmet food prompted her to open up her first store that provided a one stop shop for other gourmet cooks. Kathy would spend a lot of time traveling to find various types of gourmet food to cater to her need for a certain food product as well as the tool in which to prepare the food.Kudler Fine Foods is stocked with the best domestic and imported foods along with the cooking tools in which to prepare the foods. Kudler Fine Foods is the source for professional chefs and gourmet cooks. The culinary philosophy is that each individual has his or her own level of expertise, and there exists a need to span the spectrum with available products to serve these needs. Kudler Fine Foods has another feature that attract customers which is, "Personal Shopping." Personal Shopping is a service that Kudler Fine Food offers which sets this company apart from other gourmet markets. This company enjoys the pleasure and the privilege to hand select those items that will create, complement or complete any...

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