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Visual Analysis Of Christopher Nolan’s Film Posters Case Study Of The Dark Knight And Inception

3232 words - 13 pages

Introduction
As one of the most popular directors in Hollywood, Christopher Nolan was known for his complex storyline and non-linear structure of the film. His most famous work including The Prestige (2006), Inception (2010), Batman series (2005, 2008, 2012), many of his work has been nominated for numerous awards. This paper mainly analyses two famous film posters from his works, The Dark Knight (2008) and Inception (2010).
Semiotics, known as the science of signification, was first originated by Ferdinand de Saussure and Charles Sanders Peirce. This paper will implement the semiotics analysis and introduce the theory of semiotics and review the history generally. Semiotics is the interpretation of meaning, based on the Saussure’s approach of semiology; he was mainly focused on the structure on linguistics, while Peirce was more concentrate on the logical dimensions of the science. In general, semiotic is a study of signs.
According to Gordon, he defined that sign is “Anything that tells us about something other than itself” (Gordon, 1996:14) A sign is a representation of an object or implied deep meaning behind the object. Saussure developed the principle of semiotics as he applied to language, he also elaborates the relationship of a sign with the following formula: “signifier + signified=sign”
Based on Saussure’s notion, signifier is the sign carries the meaning, including the marks on the paper and the sound in the air. Signified is a mental concept of meaning, which the person who has the same cultural background can share the same language. The sign is embraced both of them, which make the sign, have the wider use.
Peirce’s idea of semiotic is a statement of signification, representation, reference and meaning. As the most influential and logical theory in semiotic analysis history, Peirce’s views of semiotic are compatible with Saussure’s theory. Foundations categories of Peirce’s semiotics consist three different parts: sign (or representamen) object and interpretant. Simply, a sign can be seen as signified concept, including a written word, an utterance etc. The object, to which represents at the sign, those wrote word or utterance. The interpretant, best known as the part linked sign and object, a sign signifies only in being interpreted.
However, Peirce himself developed his statement of semiotic several times; he thought that “representations” emerge further interpretants in one of three possible ways. Besides that, he has proposed a triadic structure to the sign during the year 1867, that including icons, indices and symbols. This is the very first achievement for Peirce’s division of signs into symbols, icons and indexes.
In the modes of the three parts structure of sings, the symbol or symbolic signs is assigned arbitrarily and the signifier has a social convention. For example, letters of alphabet, grammar and vocabulary of a particular language, traffic sign and so forth. Iconic signs are always have a direct link to...

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