This website uses cookies to ensure you have the best experience. Learn more

Vivendi Universal Case Study Project Mgt 480: Business Research Applications

2469 words - 10 pages

Vivendi Universal Case Study ProjectVivendi Universal (VUE) currently holds the position as one of the world's leaders in media, communication, entertainment, publishing, environmental management, and water resources since its inception as Compagnie Générale des Eaux (CGE) in 1853 when it received an Imperial decree to supply water to Lyons (Vivendi Universal, 2001). After a series of acquisitions and business partnerships that included Canal+, Cegetel, SFR, Havas, Seagram, mp3.com, USFilter, Universal Entertainment and Onyx Environmental, Vivendi Universal realized annual revenue of $56,490 billion at year-end 2001 (Multex, 2002). However, VUE has recently seen a sharp drop in stock prices and a downgrading by S&P and Moody's, which has resulted in the current troubles that Jean-Rene Fourtou, the new Chief Executive Officer who took office on July 3, 2002, faces as he struggles to turn the company around.Company Background and HoldingsVUE is actually listed under two different stock symbols on the New York Stock Exchange (NYSE); V for Vivendi Universal and VE for Vivendi Environnement. Under the Vivendi Universal umbrella, there are the following subdivisions:Universal Music Group (UMG) - the world's leading music company with approximately 22.7% of the world music market. The first half 2002 unaudited revenue for UMG was ?2.87 billion (Vivendi Universal Music, 2001).Vivendi Universal Publishing (VUP) - VUP is ranked third worldwide in the global publishing market with a first half 2002 unaudited revenue of ?2.14 billion. VUP holdings include Alianza Editorial, Houghton Mifflin, Blizzard Entertainment, Sierra Entertainment and Universal Interactive (Vivendi Universal Publishing, 2001).Vivendi Universal TV & Film - This division includes Canal+, the European leader in pay and digital television services. Also included in this division is the Vivendi Universal Entertainment, which provides service and entertainment through the Universal Studios Group and USA Entertainment subdivisions. The combined first half 2002 unaudited revenue for this division was ?6.12 billion (Vivendi Universal TV, 2001).Cegetel Group - The telecommunications subsidiary of VU includes Cegetel, France's leading private operator of fixed-line services, and SFR, a European leader in mobile telephone services. The first half 2002 unaudited revenue for this group was ?4.39 billion (Vivendi Universal Telecoms, 2001).Vivendi Universal Net (VUNet) - This division is the world's number one Internet music service provider through sites that include MP3.com, GetMusic, Emusic and RollingStone. In addition, Vizzavi is the European leader as a multi-access portal and Flipside is the global leader in online gaming. The combined first half 2002 unaudited revenue was ?87 million (Vivendi Universal Internet, 2001.)Vivendi Environnement - The environmental division of Vivendi Universal includes Vivendi Water, USFilter, Onyx, Dalkia, Connex and Fomento de Construcciones...

Find Another Essay On Vivendi Universal Case Study Project MGT 480: Business Research Applications

Business Project Research Process Essay

2534 words - 10 pages occurred) that will clearly outline what was done to collect data and explain why decisions were made. If there was a need to alter the original plan, present a clear and logical process setting out why this was the case. Write the section as if preparing to offer any future researcher the chance to repeat exactly what was done. This enables the research to be further validated, should anyone wish to replicate the study in the future.6. Results/project

MGT 350 - Case Study - Let It Pour

1962 words - 8 pages Case Study - Let It PourMy First Assignment as an Executive Assistantxxxxx xxxxxMGT350/Critical Thinking Strategies in Decision-MakingJuly 1, 2005Case Study - Let It PourMy First Assignment as an Executive AssistantCase AnalysisThe motto of Faith Community hospital rings loud and clear: "With the foundation and commitment of our spiritual heritage and values, our mission is to promote the health and well-being of the people in the communities we

Final Project: Case Study

1826 words - 7 pages November 01, 2009Case Study #1Jennifer is a 29-year-old administrative assistant married to Antonio, an Italian engineer,whom Jennifer met four years earlier while on a business trip for her marketing company. Thecouple now lives in Nebraska, where Antonio works for the county's transportationdepartment and Jennifer commutes an hour each way to her marketing office. They have beentrying to start a family for over a year. Eight months ago

Current Business Research Project Paper

777 words - 3 pages Context on Leadership in the Banking Sector: An International Study, written by Detelin Elenkov and Iya Petkova. The author of this paper has defined the business research and its purpose pertaining to the banking industry of finance. This paper has also explained the business issue under investigation and described the data collection method(s) used in the research project. This synopsis also briefly discussed what the researchers of the project

Current Business Research Project Paper

665 words - 3 pages The business research in the article is about the implementation of the Sarbanes-Oxley Act (SOX), which was signed and made into law by President Bush in July of 2002. This new law was to help restore investor confidence in United States financial markets. After incidents with Enron and WorldCom, lawmakers knew Americans had to be able to trust the companies they wanted to invest in. According to the article, "SOX has strengthened corporate

Current Business Research Project Paper

581 words - 2 pages Imagine having to borrow money and risk serious debt just to stay healthy. The article "Borrowing to Stay Healthy" provided some scary statistics on what low to middle income people are resulting in doing to pay off their medical bills. It also provides real stories from people who have had to charge their medical debt to credit cards to illustrate the impact. This paper outlines the business research performed, the purpose for sharing it to the

Current Business Research Project Paper - 723 words

723 words - 3 pages After several considerations, I have selected an article named, "Effects of critical care nurses' work hours on vigilance and patients' safety," from the American Journal of Critical Care. In this paper, I will distinguish the following four fundamental points of this research article: the business research and its purpose, business problem under investigation, the parties involved in conducting the research, and the method used to conduct the

Marketing research: case study

1474 words - 6 pages are as follows:To identify the current visitors' proportional distribution.To identify the accommodation preferences of tourists.To identify the impact of visitors to promotions.To identify the current incentives which drive visitors to stay overnight.In the project brief, the research problem is how to attract more tourists to stimulate economic growth. But some data still need to be identified.1.What kinds of tourist would like to stay

Case Study Marketing Research

1571 words - 7 pages Case Study Marketing ResearchMediante el ensayo que se presenta a continuación estará analizando la importancia del Marketing Research en el desarrollo y expansión de TV Guide una revista semanal orientada hacia los programas televisivos. Se estará identificando áreas donde se necesitara ser más riguroso en el Marketing Research, además se hará un análisis de la importancia del

Applications and Reflections in Gestalt Play Therapy: A Case Study

2413 words - 10 pages , personal experience, and thoughts to Jacob. Commitment to dialogue will present the opportunity to encourage a sense of connection between Jacob and me. Our dialogue will be active and nonverbal or verbal. It can be any modality that expresses and moves the energy of our connection. (Corey, 2000) Jacob: A Case Study Jacob is a twelve year old boy, of Russian heritage and Jewish Spirituality. He attends a local public middle

Small Business Case Study

2008 words - 8 pages Enterprise & Entrepreneuralism Bridgetown Newsagents - A Small Business Case Study Introduction Dillons newsagents is a late closing local shop with a 'Mini-Mart' service. The 'Mini-Mart' side of the business is franchised from Dillons to a registered partnership: Mr Charles Pettifer and Mr Marc Devis. Full services are provided in the shop, a paper delivery service is also available along with the full complement of groceries, fresh

Similar Essays

Hitachi: True Experimental Design Mgt 480: Business Research Applications (Third In A Series Of Hitachi Research Method Studies)

836 words - 3 pages a proper quality assurance test on a product, experimental design research must occasionally be applied to determine if there is a problem in the product and the source of the problem.True Experimental Design Research"Experiments are studies involving intervention by the researcher beyond that required for measurement" (Cooper & Schindler, 2002, p. 381). Essentially, this means that the researcher conducting the study manipulates one variable

Hitachi: Correlation And Causal Analysis Research Mgt 480: Business Research Applications: (Note: Start Of Paper Is Similar To Others, But Body Is Different)

1095 words - 4 pages ). Business Research Methods (6th ed.). Burr Ridge, IL: Irwin/McGraw-Hill.Joppe, Marion, Dr. (n.d.). The Research Process. Retrieved August 28, 2002 from the World Wide Web:http://www.ryerson.ca/~mjoppe/rp.htmWu, Shelley, Ph.D. (2002a). Correlation and causality. About Homework Help Psychology. Retrieved September 9, 2002 from the World Wide Web:http://psychology.about.com/library/weekly/aa051502a.htmWu, Shelley, Ph.D. (2002b). Correlational studies. About Homework Help Psychology. Retrieved September 9, 2002 from the World Wide Web:http://psychology.about.com/library/weekly/aa061502a.htm

Applied Business Research Case Study

1092 words - 4 pages advantage within the global economy. However, with this evolution, numerous research studies add to the understanding of leadership theories and the effects on organizational climate and culture. The following findings concentrate on research limitations, ethical standards, analysis of data and conclusions as they relate to the field of business management and research (Cooper & Schindler, 2011). Previously research conducted about leadership and

Case Study Mgt 350

3916 words - 16 pages success of the implementation, and discuss contingency planning to limit the consequences if the implementation is not successful.Before discussing the case study it would be prudent to discuss how the evaluation tools were developed and their ultimate effect on the implementation and evaluation of the solution. When developing new tools and methods to evaluate an implemented solution, or when selecting and applying proven techniques, it is