Volkswagen Swot Essay

911 words - 4 pages

Company BackgroundName Volkswagen GroupLogo Volkswagen Group logoIndustries served AutomotiveGeographic areas served WorldwideHeadquarters GermanyCurrent CEO Martin WinterkornRevenue € 192.7 billion (2012)Profit € 21.7 billion (2012)Employees 549,763 (2012)Main Competitors Bayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG, Ford Motor Co., General Motors Company, Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation and many other automotive companies.Volkswagen Groups is a German corporation that manufactures passenger cars, commercial vehicles, motorcycles and engines. The company was the largest automaker by output in the world in 2011. Volkswagen Group also offers financial and leasing services. The company owns 13 vehicle brands, including Audi, Volkswagen, Bentley, Porsche, Skoda, Lamborghini, MAN, Scania and motorcycle brand Ducati. It operates in more than 150 countries and is one the largest companies in the world by size and revenue.You can find more information about the business in its official website or Wikipedia's article.SWOTVolkswagen SWOT analysis 2013StrengthsWeaknessesGlobal presenceStrong brand portfolioSynergyStrong presence in ChinaWell performing brandsWeak position in the US passenger car marketMost cars are not environment friendlyOpportunitiesThreatsChanging customer needsIncreasing fuel pricesPositive attitude towards "green" vehiclesGrowth through acquisitionsIncreasing global demand for busesNew emission standardsFluctuating fuel pricesRising raw material pricesExchange ratesStrengthsGlobal presence. Volkswagen operates in 153 countries worldwide and was the third biggest auto manufacturer in 2012, down from the 1st place in 2011. The company manufactures its cars in 100 plants in Europe, North and South America, Asia, Africa and Oceania. Except GM and Toyota, no other automotive company is capable to compete with Volkswagen in terms of global presence.Strong brand portfolio. The business owns and sells 13 automotive brands: Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, Volkswagen, MAN, Scania and other commercial vehicles. With such wide range of vehicle models the company satisfies nearly all consumer needs and have an access to an immense consumer market.Synergy. Volkswagen Group benefits from the synergy created between all 13 separate automotive brands. All 13 separate companies share a part of R&D and servicing costs, learns from each other best practices and shares distribution channels.Strong presence in China. China is the largest automotive market and is an emerging economy that grows steadily. It is also the biggest market for Volkswagen vehicles where the company captures nearly 20% of the market mainly with its Audi and Volkswagen brands.Well performing brands. Without its namesake brand, the company owns a few other very successful brands, including Audi and Porsche. Audi brand is valued at $7 billion, while Porsche is valued at $5...

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