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Wal Mart Case Analysis. This Paper Includes Swot/Tows Analysis, Pest Analysis, Environemental Scan And Strategic Analysis.

5470 words - 22 pages

I. CURRENT SITUATIONA. CURRENT PERFORMANCEWal-Mart is the world's number 1 retailer, with more than 4,800 stores, including 1,475 discount stores, 1,750 combination discount and grocery stores (Wal-Mart Supercenters in the US and ASDA in the UK) and 540 warehouse stores (SAM's Club).Nearly 75% of its stores are in the US, but Wal-Mart is expanding internationally. Wal-Mart is the number 1 retail in Canada and Mexico. The company also owns nearly 38% of Japanese supermarket chain SEIYU.Wal-Mart generated a solid performance for the fiscal year 2004 ended January 31th. Here are some important numbers:Ø Net sales increased from 229.6 billion to 256.3 billion (+ 11.6%).Ø Total asset increase 10.7% to 104.9 billion.Ø When compared to fiscal year 2003, Wal-Mart stores segment experience a 9.1% increase in operating profit and a 10.9% increase in sales in fiscal year 2004Ø Domestic expansion resulted from the addition of 139 new discount stores, Supercenters and Neighborhood markets, as well as 130 conversion and/or relocation from Discount stores to Supecenters.Ø Internationally, Wal-Mart added 83 units net of clothings. Worldwide square footage increased approximately 46 million per square or *%.B. STRATEGIC POSTURE1. MissionWal-Mart mission statement is:"To give ordinary folk the chance to buy the same thing as rich people."Sam Walton built Wal-Mart on the revolutionary philosophies of excellence on the workplace, customer service and always having the lowest price. The 3 basic beliefs of the company are:1) Respect for the individual2) Service to our customers3) Strive for excellenceWal-Mart strives to always do the right things in the right way. The company does not accept the notion that business as usual is ever appropriate, and Wal-Mart mission is to ensure that constant change remains a vital part of the company culture itself.2. ObjectivesØ Remain a leader and set higher standard for many years to come.Ø Continue to deliver quality product at outstanding value.Ø Attract Associate to serve an increasingly diverse customer base.Ø Recruit and promote from all segment of society and provide a work environment in which individuals can succeed based on their own merits.Ø Keeping pace with the regular changes in the regulatory environment.3. StrategiesØ Committing to grow by raising the standard of living for their customers throughout the world.Ø Providing a broad assortment of quality merchandise and services at Every Day Low Prices (EDLP) pricing strategy.Ø Committing to place a lot of emphasis on it s customers ( what they want, when they want it and at what value...)Ø Fostering a culture that rewards and embraces mutual respect, integrity and diversity.Ø Building mutually profitable relationship with suppliers.Ø Continuing to expand nationally and internationally.4. PoliciesSam Walton released 10 rules for building a successful...

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