Walt Disney Essay

868 words - 4 pages

Walter Elias Disney, born on December 5, 1901, is the base of the American imagination. His start as a small-time animator, grew into a massive franchise. And that franchise is the foundation to most of our greatest childhood memories. Disney World is part of the American life, and everyday culture. Disney started as a small animators business and has grown into a one-hundred billion dollar business (Forbes). …
Chicago native Walter Disney, and his brother Roy Disney, started the Disney Brothers Studios in Los Angeles, California. The company created a series live action and animated cartoons. The most popular cartoon to be released in the early stages of the Disney Brothers Studios, was Oswald the Lucky Rabbit, a silent animation. This “…introduced the filmmaker to the benefits of product licensing through the merchandising of "Oswald the Lucky Rabbit” (Langer). With its popularity, one of Disney’s animators began working in seclusion and created Disney’s new character, Mickey Mouse. “Looking for some way to differentiate his new Mickey Mouse cartoons from the silent Oswald series, Disney made an agreement with former Universal executive Pat Powers to animate cartoons using the Power’s Cinephone sound process. The result was Steamboat Willie” (American National Biography Online) Steamboat Willie then became a huge hit in the United States, and Disney Brother Studio began to take off.
Throughout the 1930’s and 1940’s Disney faced many ups and downs. Some of the downs included, the decline in Mickey Mouse. But because, Disney always kept up with the latest technologies and innovations, Disney created new characters such as: Donald Duck, Goofy, and Pluto. With this, Mickey Mouse then became popular again. His face was on almost forty-plus items bringing in $35 million dollars in domestic sales alone (Walt’s World). In 1937, Disney produced one of its biggest films, which starred the first ever well-known Disney princess, Snow White and the Seven Dwarves. The popularity of this film brought in enough income “to build a state-of-the-art studio in Burbank, California, as he proceeded with the even more elaborate Pinocchio (1940); Fantasia (1940), which had the first stereophonic sound track; and Bambi (1942).” (American National Biography Online). The most popular of his live-action films was Mary Poppins. This film brought is over $50 million dollars in 1964. (Walt Disney…Mouse)
On July 17, 1955, “The Happiest Place on Earth,” opened its doors in Anaheim, California. The American Broadcasting company, which is now owned by Disney, helped with the financing of its six major parks at the...

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