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Walt Disney Case Study.

606 words - 2 pages

Walt DisneySummary of Facts-Walt Disney and his brother Roy started a film studio in 1923.-The first Mickey Mouse cartoon, Plane Crazy, was made in 1928.-The studios first animated feature film was Snow White in 1937, and then came Fantasia and Pinocchio in the 1940's.-Disneyland opened in 1955 in Anaheim, Calif.-Mickey Mouse Club was produced in 1955 until 1959.-The Disney Weekly or better known as The Wonderful World of Disney ran for 29 straight years.-In 1966, Walt Disney died of lung cancer.-In 1971, Roy Disney died and Disney World opened in Orlando.-Roy Disney's son, Roy E., took over but was falling so Walt's son-in-law, Ron Miller, took over in 1980.-Miller was lacking so the Bass family, alliance to Roy Disney, bought a huge part of Disney.-The Bass family brought in CEO Michael Eisner from Paramount and President Frank Wells from Warner Bros.- Eisner has worked for ABC his whole career starting in the 1960's.-Eisner then went to Paramount, which was ranked dead last out of all the motion picture studios.-Eisner moved it to first with mega hits Trading Places and Beverly Hill Cops.-Eisner kept costs down at Paramount with the industry average being $12 million and he only used $8.5 million.-He extended Disney by making The Disney Channel, Tokyo Disneyland, video distribution, Disney Stores, Broadway shows (Beauty and the Beast) and additional licensing for the characters of Disney.-Disney represents Buena Vista Television, Disney Channel, Miramax Film, and Touchstone Pictures. Also they represent theme parks and professional sports franchises such as the Mighty Ducks and the Anaheim Angels.-Political pressure ruined Disney's idea for a Civil War theme park.-Disney's theme park in France lost $500 million because of miscalculations on attendance and concessions.-In 1994, Eisner underwent heart surgery and Frank Wells died in a helicopter...

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