Walt Disney Company Report

6883 words - 28 pages

Walt Disney Company Report"Creativity continues to be the essence of Disney, even as our businesses expand across borders and media platforms, it is the foundation for almost everything we do, the source of our strength and our success, and the fuel that will power us into the future"- Robert Iger, President and CEO -When we hear the word Disney, what is the first think that comes up in our minds? Most people think about Disney and relate it to magical, exciting and large attractions parks and hotels, and the famous Mickey Mouse. However, they missed to see how big and influential this organization really is. Walt Disney Company is one of the World largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. In this report I will be analyzing some of the major managerial decisions within the Company, its influences over the market and the way it has established across the years in our culture. We are now about to discover all the financial numbers, facts, operational activities and responsibilities of the Walt Disney Company, the "Happiest Celebration in World." Let the Magic of Disney to begin…A Little Bit of HistoryWalter Elias Disney founded the Walt Disney Company in 1923 as a dream to create a movie studio, which hosted short film comedies. Few years later, in 1928, the presentation of the company iconic character, Mickey Mouse, was a reality at the Colony Theater in New York. Immediately after this, Walt Disney won his first Academy Award and continued this trend for more than the following decade. His first business product consolidation started when a man offered the company $300.00 to earn the right to apply figures of Mickey Mouse to paper towels for school children. During the 1940s most of their main films were created, including Pinocchio, Snow White, Dumbo and others. In 1955, the first Disneyland park opened its doors to the public in California. Over the following decades the World Disney Company started growing until what we know today, an international powerhouse and media entertainment corporation. The company has four major business ventures: consumer products, media networks, studio entertainment and parks and resorts, which will be discussed in the next sections of this report. Today the company mission statement is "to be the world's leading producers and providers of entertainment and information." The Walt Disney Corporation has created an empire that is unmatchable in the entertainment industry in our days, an empire that is governed by a Mouse! The company continues striving for excellence and high quality production to keep up with the continuously changing world.Walt Disney Company Industry PurposeThe most suitable...

Find Another Essay On Walt Disney Company Report

The Walt Disney Company Essay

1776 words - 8 pages COMPANY BACKGROUND The Walt Disney Company is a wildly successful, international entertainment and media company. The company was born in 1923, after Walt and Roy Disney formed a partnership and started creating animated films. They affectionately named their joint venture the Disney Brothers Cartoon Studio. This was the beginning of what is known today as The Walt Disney Company. A more detailed history is available at http

The Walt Disney Company Analysis

1134 words - 5 pages “The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.” (The walt disney, n.d.) At year end of 2013, the company had net revenues of $45 billion, up from $42.3 billion the previous year and net income of $6.1 billion, up from $5.7 billion the previous year. ("Walt

Walt Disney Company Case Study

1551 words - 6 pages Walt Disney Company Case Study PART I Why is Disney so successful The success of Disney is a combination of creativity and innovations, and the managerial ability to identify and take advantage of every possible synergy. Walter Disney was the entrepreneur who had the creative skills. Knowing his limitations, he let other people do what he couldn't do good enough himself. This is an important skill, as it leads to quality products being

Walt Disney Company, Burbank California

911 words - 4 pages Walt Disney Company, Burbank CaliforniaWalt Disney, others might argue, has been the greatest inventor of all time, coming up with Disney productions, such as films, clothes, resorts and many more. Disney has come to be known as a world where fairytales magic, happiness, optimism and the hope of happy endings are all possible. One of the reasons it is so popular with children is because it encourages them to dream, and to know that their dreams

The Walt Disney Company- Entertainment King

9475 words - 38 pages Disney Company: The Entertainment King I only hope that we never lose sight of one thing-that it was all started by a mouse. - Walt Disney The Walt Disney Company's rebirth under Michael Eisner was widely considered to be one of the great turnaround stories of the late twentieth century. When Eisner arrived in 1984, Disney was languishing and had narrowly avoided takeover and dismemberment. By the end of 2000, however, revenues had climbed from

Exploring Walt Disney Company: The Entertainment King

1500 words - 6 pages Strategic Management The Walt Disney Company: The Entertainment King[1] I. Why has Disney been successful for so long? Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of

Walt Disney Company: Mass Media Conglomerate

2036 words - 8 pages The Walt Disney Company is an American diversified multinational mass media corporation which is the largest media conglomerate in terms of revenue. It is present in five major industries - media networks, parks and resorts, studio entertainment, consumer products and interactive. According to the 2013 Fortune 500 list, The Walt Disney Company is the largest media conglomerate in terms of revenue in the United States, and it is followed by the

The Walt Disney Company - Lynn University/MBA 640 - Research Paper

4144 words - 17 pages Team. Retrieved from http://thewaltdisneycompany.com The Walt Disney Company. (2015). Reports and Financial Information. Retrieved from http://thewaltdisneycompany.com The Walt Disney Company. (2015). Shareholder Information. Retrieved from http://thewaltdisneycompany.com The Walt Disney Company. (2015). Stock Information. Retrieved from http://thewaltdisneycompany.com The Walt Disney Company. (2015). 2014 Annual Report [Data File]. Retrieved

Walt Disney Company Introduction - Averett University - Operations Management - Assignment

2096 words - 9 pages Abstract The Walt Disney Company incorporated on July 28, 1995, together with its subsidiaries and affiliates (Reuters Profile, 2017). The company is a diverse international family entertainment and media enterprise. Disney has five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (Reuters Profile, 2017). The media networks include broadcast, cable, radio, publishing

A Cultural Assessment of the Walt Disney Company

2073 words - 8 pages letter to the shareholder, "Our goal is to generate strong growth and to reach new levels of achievement" (The Walt Disney Company's Annual Report, 2003). A solid long-term goal, but the Walt Disney Company is currently facing several crises that threaten its existence: the resignation of Roy E. Disney and Stanley P. Gold from its board of directors, Comcast Corporation's $54 billion hostile takeover bid, the collapse of Disney's partnership with

Case study The Walt Disney Company: The Entertainment King

1264 words - 5 pages 1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years.The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields of action

Similar Essays

The Walt Disney Company Essay

3777 words - 16 pages stated previously, The Walt Disney Company is very diverse and expands over a wide range of markets. Subsequently, the costs of production additionally expand over a variety. Disney has, however, released overall numbers in a general annual report. According to The Walt Disney Company annual report, in the year 2013, cash flow is used for operating activities ($9,452,000,000), investing activities ($4,676,000,000) and financing activities

Walt Disney Company Essay

4268 words - 17 pages Walt Disney Company Introduction This report attempts to examine the Walt Disney Company as an organization whose international operations play a vital role in the company’s continuing existence. This report seeks to present a review and analysis of the company’s global strategy by analyzing the key internal and external factors that impact on the company and how it has used alliances and acquisitions as part of its global strategy. As a

The Walt Disney Company Essay

2092 words - 9 pages Employee Mary Jayne Parker 53 Chief HR Office $1,720,000 Current Employee Table 1 Displays salaries not total compensation Consolidated Financial Report Figure 1 Figure 1 shows how The Walt Disney Company continues to see a steady and promising rise in profits over the last ten years. This is very extraordinary because acquiring all the companies takes a lot of money to do so and, therefore not seeing a drastic dip in revenue because of

Walt Disney Company Essay

2811 words - 11 pages Disney Corporation The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company. Strategy The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal