This website uses cookies to ensure you have the best experience. Learn more

The Holland And Barrett Brands Essay

1940 words - 8 pages

Brand; - brand is known as uniqueness in term of what products or service the company provides. Brand is also set of insight or image that represents seller. Brand defines symbol, name, term or feature of company’s service or goods. Example of popular brand is apple, Amazon and Samsung.

Looking to the case study chosen, the Holland and Barrett brand is the name and design identifies their quality products and service as distinct from those other sellers. Holland and Barrett store have natural and healthy appearance that provides easily to recognise them. H&B promise is to deliver healthy food and best value price. (Holland and barret.2012)

Branding; - branding is the process of creating name, image or logo for the product in consumers mind through advertising theme. In H&B branding gives the ability customer to recognise them through their business name, design and healthy products. The benefit of branding in H&B is customers are likely to remember their products and their strong images and their colourful colour of the store to recognise them. Other benefit of branding for H&B is it serves convenient container for reputation and good will. Loyalty when customers have experience with brand and customers are likely to buy their products again.

Brand Equity

1.1.1. Definition; - “brand equity is the added value endowed on products and services. It may be reflected in the way consumer think, feel, and act with respect to the brand, as well as in the price, market share and profitability the brand commands.”(Kolter and Keller.2012, p265) according to the case study of Holland and Barrett, brand equity refers to high brand value, brand with high value equity means, H&B has the ability to create some sort of positive differential respond in the market place. This means H&B is easily recognisable when encountered in advertise and seen on billboard/sign. (Holland and Barrett.2013) Holland and Barrett is committed to provide high quality products made by them with exceptional value, which customers feel they are received valuable high quality products from well-known and trust brand. It could mean when someone ask for referral, H&B is the first to be recommended to others. (Holland and Barrett customer review.com, 2013)

1.1.2 Why brand equity and importance;-
Why brand equity matter, brand equity increases and builds customers loyalty and it’s important for maintain and increasing profit in long run. It is also key element in products and services in the market today for adding value to both companies as well as to the customers. (pure.au.uk 2012) Holland and Barrett is committed to quality products, because they have strong brand equity that is very important. Although these refer to high awareness, recall and recognition of the H&B. strong connection with their customers through advertisement theme, reward point and making them buy in high quantities. (Holland and Barrett Com, 2013)

1.1.3 Factor effecting brand equity;-
...

Find Another Essay On The Holland and Barrett Brands

History about Holland during the 16th and 17th century. How Holland became what it is now with a brief description of historical civil war and royality

2378 words - 10 pages WHEN industry was made honorable in Holland, the feudal system began to decay. It was a system embracing large land-owners, whose tenants were military men who controlled all labor and bore allegiance to the lordly proprietor. In the new era which had gradually dawned in Holland, the owner of the soil was no longer the head of a band of armed depredators who were his dependants, but the careful proprietor of broad acres, and devoted to industry

William Barrett Travis and the Impact of the Letter Victory or Death

904 words - 4 pages Revolution. Works Cited Texas and Texans. 1. 1. New York, New York, Columbus, Ohio, Chicago, Illinois, Peoria, Illinois, Woodland Hills, California: National Geographic, Mc Graw Hill, 2003. 232-233. Print. "The Letter." travisletter.com. The Texas General Land Office, n.d. Web. 1 Feb 2014. . Archie , McDonald. "William Barrett Travis." Texas State Historical Association. Texas State Historical Association, 1 Feb 2012. Web. 1 Feb 2014. . Paul Robert, Walker. Remember the Alamo. 1. 1. Washington, DC: National Geographic, Mc Graw Hill, 2007. 47. Print.

Comparison between the works of F. Scott Fitzgerald and Elizabeth Barrett Browning

1816 words - 8 pages The comparison between the works of F. Scott Fitzgerald and Elizabeth Barrett Browning are exemplary in the demonstration of the effect context has on the values of an individual, in particularly, love. Fitzgerald’s works entailed an age known as ‘the roaring 20s’, where old American values were diminishing to be replaced with superficial attributes. Elizabeth Barret Browning lived in the Victorian era, where strict social conventions were

Elizabeth Barrett Browning’s The Runaway Slave at Pilgrim’s Point and A Castaway

1719 words - 7 pages Elizabeth Barrett Browning’s “The Runaway Slave at Pilgrim’s Point" and "A Castaway" In the early Victorian period, a number of poems were composed which served to highlight a specific troubled spot in society. The poets often wrote for human rights groups and the like in order to convey a message to those members of society who could make a difference, namely, the educated white men. Among these poems is Elizabeth Barrett Browning’s

The Poets' Treatment of Love in I Wanna Be Yours by John Cooper Clarke, The Thickness of Ice by Liz Loxley and How do I Love Thee by Elizabeth Barrett

1068 words - 4 pages The Poets' Treatment of Love in I Wanna Be Yours by John Cooper Clarke, The Thickness of Ice by Liz Loxley and How do I Love Thee by Elizabeth Barrett Browning "I wanna be yours" by John Cooper Clarke, is made up if three stanzas, each ending in the title of the poem, "I wanna be yours". The first two stanzas of the poem follow the same basic poetic structure. The poem presents a more modern, rather than traditional view of

Toyota Lexus Case Study- In relation to Toyota Lexus and their rival car brands in the New Zealand's luxury auto market

1911 words - 8 pages recognition have a direct correlation for a buyer's choice over the different luxury car brands. The variation between the consumer's desired (wants) and self-perceived (actually have) conditions will trigger problem recognition in people and encourage certain purchases, to fulfill this void. Culture and social class, reference groups, household characteristics, financial status, previous decisions, individual development, motives, emotions and the

Elizabeth Barrett Browning's Biography

1722 words - 7 pages Elizabeth Barrett Browning's Biography Throughout the course of Elizabeth Barrett Browning’s life, poetry played the hand of fate. All of the major events that took place in her life seem to coincide with her poetry. Poetry made her famous. It gave her solace, and comfort, somewhere to drown her sorrow. It introduced her to her husband, and (indirectly) divorced her from her father. Poetry was not only a part of her life, but an integral

Elizabeth Barrett Browning

1318 words - 5 pages Elizabeth Barrett Browning Elizabeth Barrett Browning was born in 1806 in County Durham, England. She was the eldest of twelve children born to Edward Barrett Moulin Barrett and Mary Graham Clarke. Elizabeth Barrett Browning, or "Ba", grew up in her family’s estate Hope End, Henfordshire. They were part of the upper-middle class, owning a successful sugar trade. Elizabeth began writing at a very early age. When she was twelve her father

Elizabeth Barrett Browning's Poetic Style

1371 words - 5 pages anonymity, her excessive development of thoughts, unsuccessful forced rhymes, and more often than any other of her familiarities, her tendency to create her own words. Despite being relatively shunned by the world of poetry, Barrett persisted in writing poetry, even though the majority of her writing time just might have been spent on defending her work rather than writing it. John Forster has remarked, "She uses all her thoughts and feelings for

The Original Pink Floyd

1391 words - 6 pages ” and helped give the band great chemistry and a true leader for the rest of the band to stand behind, the music the band made originally when Syd Barrett was their singer was so far superior to Gilmour’s work, that whatever problems the band had with Barrett as the front man paled in comparison to the sound that they made. Each of these guys played with the band that featured Nick Mason on drums, Bass player Roger Waters, and pianist/keyboardist

Rewriting the Epic Tradition to Reshape the Societal Role of Women

2452 words - 10 pages Barrett Browning writes of the epic and poetic tradition, “Their sole work is to represent the age, /Their age, not Charlemagne's,–this live, throbbing age…” (Barrett Browning V.202-203). By writing this, Barrett Browning pushed the boundaries. She represented an age of change both with form and content. She not only represented her age, but proposed a new ideal; that women can be and are self-sufficient. Elizabeth Barrett Browning challenged

Similar Essays

2. Materials And Methods 2.1. Chemicals And Drugs Acaie Extract Was Purchased From Holland & Barrett / Uk And Other Chemical Reagents Were Purcha

792 words - 4 pages 2. Materials and Methods 2.1. Chemicals and drugs Acaie extract was purchased from Holland & Barrett / UK and other chemical reagents were purchased from sigma Aldrich chemical co. (st. Louis, MO., USA). 2.2. Animals Forty male Sprague-Dawley rats weighing 180–200 g were housed at cages in a temperature-controlled (25±1ºC) environment and provided free access to pelleted food and purified drinking water ad libitum, and left to accommodate

The Rose And Zephyr By Elizabeth Barrett Browning

1259 words - 5 pages “If you desire faith, then you have faith enough.” (qtd. in Elizabeth Browning). Elizabeth Barrett Browning had strong faith in her ability to love someone and write great love poetry. She is most remembered for her Sonnets from the Portuguese. Elizabeth opened the door for many future women become great literary authors. Elizabeth is remembered for her life, marriage, and love sonnets. Elizabeth was born on March 6, 1806 in England

Analyzing The Relationship Between Brands And Consumers

2128 words - 9 pages How do contemporary promotional cultures construct a relationship with consumers through brands and how active are consumers in this relationship? Illustrate your answer with examples. This paper provides a framework for the relationship formed between brands and consumers; It will attempt to discover what this relationship looks like from an annalist point of view, additionally it will be touching upon brand management, this will be applied in

The Development Of Brands And Branding

1866 words - 7 pages are significant elements of American culture, and they continue to make a statement as prominent products of graphic design. Brands are series of logos, names, slogans, designs, and/or sounds that communicate to people what the company, product, or service in question stands for. Though the main aim of a brand is to develop trust and satisfaction with customers and supporters, people develop their own idea of what this representation may