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War On Drugs Essay

1047 words - 5 pages

In this Paragraph Composition I will be analysing and writing two new paragraphs for my view on the Effect of Drugs on teenagers and their family. I will be focusing on “Above the Influence” commercial that illustrates my point and the research article of Jacques Derrida.
It is well known that psychoactive drugs cause damage and destruction in any family. The research video opens up with the backstory of a furiously ranting father, immediately drawing in the first group it aims to appeal to; parents. The father expresses his emotions as he yells “I feel like I don’t even know you anymore”, “What were you thinking?”, and “This isn’t you”. The powerful emotive words correlates to the common ...view middle of the document...

The father also expresses his emotions with severe pain in his voice, which invokes emotions on the viewer’s personal feelings. This appeal to pathos is extremely successful. This allows people to picture themselves in the father’s position, feeling his devastation and sorrow in his son’s change in behaviour. The pain fuels the passion in the fight to keep children off drugs and alcohol, aiding the fight against Drugs.
The second effective way drugs are portrayed is in the use of alcohol. In the video the audience is left to picture an intoxicated teenager recklessly driving down a serene residential street, swerving as he goes, “potentially harming a late night dog walker, or a mother holding a baby trying to lull her to sleep. Or did the boy hit a tree, or a light post almost killing himself?” The vast amount of possibilities that is rhetorically questioned is endless, and would effectively churn the stomachs of any loving parent, or any empathetic teenager. It is well known that alcohol causes severe destruction while driving, as shown by the fact “10,000 teenagers are vicitims of drink driving each year, markedly increasing 10% every year”. Thus, by leaving the cause of the cars destruction open, the commercial effectively makes its audience’s horrified imaginations open to the many possibilities that they have either experienced, seen or viewed. The audience’s fear of drugs and their potential harm is even more intensified, and the call to save their children is even stronger. The car also evokes many questions about drugs and driving. Statistics show that alcohol and driving is the number one killer in the world today. However, the statistics do not show how it affects the family. This is emphasised in the video; the common picture of a mother and father is shown in the video. Normal, caring parents. Silent. Effective use of the zoom technique on the camera, closes on the mother, with a tear trickling down her face. Having the car belong to the mother is an efficient way to appeal...

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