Web 2.0, E Commerce & Internet Marketing

1877 words - 8 pages

WEB 2.0, E-COMMERCE & INTERNET MARKETINGRyerson University, Toronto, CanadaCourse: CMKT530 DE ESSAY I - Winter 2009Instructor: Professor James W. PersleySubmitted by: Robert Watson, Student ID 002736544Date: Friday, February 20, 2009The ever-changing face of the Internet, the constant user increase and the consistent growth of online sales and revenue, combined with the evolution of new convergence gadgets, are evidence of the power of the Internet. As will be seen, this power reaches even further and has replaced traditional marketing activity, in an effort of advertisers to break into and create new markets.With Web 2.0 there has been a significant shift from sellers to buyers, giving the consumer greater control over the flow of information, i.e. "individuals have more power than ever before." (1) From a marketing perspective consumers don't just get a promotional flyer in the mail anymore, but now have an interactive e-card which they can modify, design and personalize, sending it to a single or multiple user base via email; Hallmark is such an example, but even children can use a similar technology when sharing e-cards, avatars, 'Webkinz' or coupon cards for "Little Pet Shop," often to the dismay of protesting parents "worried that the ads represented a fast track for future advertising." (2) A positive side-effect for marketers and e-marketing efforts of companies is increased traffic to websites hosting their services and making additional offers, while generating new sales.Another aspect of Web 2.0 is the substitution of the traditional letter sent in a physical mailbox. Today we have blogs and interactive electronic journals that can be updated anytime and sent as RSS-feeds, along with banner ads, ad logos, sweepstake options and virtual mini-games. Prominent examples are livejournal, google, MSN or Yahoo blogs; these are havens for advertisers since sophisticated software targets the potential customers based on user-behavior and the infamous 'cookies.'Finally, a Wiki - the "workplace poster child" of Web 2.0 (3) - can be used to target consumers as well. Wikis are not only used for collaboration, i.e. creating a modifiable shared piece of digital data, such as an encyclopedia entry, but are used for e-marketing purposes. By cashing in on people's desire and ability to work together, marketing occurs both at 'open' and 'hidden' levels. "Yahoo Answers" is an example of the 'open' level, since the ads just pop-up everywhere. A website operating at a 'hidden' marketing level is "ThisNext," a social network where people exchange shopping leads."(4) While some see nothing wrong in having people work for free, recognition or praise, the website is a data mining cache for e-marketers of all backgrounds. This trend reveals the power of the Internet as it has evolved from traditional marketing activity to truly solid business: "Traffic on 'ThisNext' is soaring, with unique visits nearly tripling in a year, to 3.5 million monthly. Revenues...

Find Another Essay On Web 2.0, E-commerce & Internet Marketing

The Impact of the Internet and E-commerce on Tax Regimes in the Commonweath Caribbean

5786 words - 23 pages The Impact of the Internet and E-commerce on Tax Regimes in the Commonweath Caribbean Introduction Most, if not all, of the member states of the Commonwealth Caribbean derive their right to tax from their Constitutions.[1] Section 48(1) of the Jamaican Constitution, for example, provides that '…Parliament may make laws for the peace, order and good government of Jamaica.' The Courts have continuously interpreted

The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the company.

4490 words - 18 pages 1. Executive SummaryThe report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the market place. The Study starts with a look into the tourism industry with relation to the development of the internet. It then goes into the history and development of The Marriott's chain, the company's IT developments and various implementations to change with the development of technology and the

Business Administration and E-Commerce

909 words - 4 pages With the astonishing growth of the Internet, many companies are finding new and exciting ways to expand upon their business opportunities. There are very few successful companies that do not use computers in their everyday business activities, which also means there are few companies that do not use e-commerce. "To most casual Internet surfers, e-commerce means online shopping; workaholics pointing their web browser to Amazon.com to order an

Marketing 2.0: The New Language of Marketing

781 words - 3 pages , Social bookmarking and Social networking; where people started sharing their perspectives, opinions, thoughts and experiences. Web 2.0 made the internet, a much more absorbing entity. Introduction of Web 2.0 also changed the online marketing techniques too. We termed it as “Marketing 2.0” and the future of marketing orientation is being shaped up over this. With Marketing 2.0, marketing over the net is no longer simply about having an

E-Commerce

2551 words - 10 pages of slowing. But what exactly is e-commerce? To most casual Internet surfers, e-commerce means online shopping ¡V ¡§workaholics pointing their web browser to Amazon.com to order an emergency present because they forgot someone¡¦s birthday again.¡¨ (Weiss, 1999) As we will soon find out, this is far from the case.Simply put, e-commerce is the exchange of business information between two or more organizations

Future Trends in Marketing Paper: "Internet Marketing"

564 words - 2 pages intend to utilize e-commerce in the future. With such interest, Internet commerce is sure to have a huge impact on the way business will be done into the future. Although most Internet users are only familiar to e-commerce on the web as directed towards the everyday consumer, the opportunities do not end there. There are actually 3 sectors of e-commerce on the Internet; Business-to-Consumer, Business-to-Business and Consumer-to-Consumer. While there

Business Plan for E-marketing Course in Portugal

1505 words - 6 pages , business intelligence and customer analysis, getting feedback through the website, site effectiveness, tracking and analyzing customer actions using Google analytics tool.E-marketing Tools: this explains how to use online advertising, creating banner ads, buttons, pop-ups, email marketing strategies, content and creativity, web 2.0 technologies.E-marketing Legal Issues: finally this subject will discuss about internet marketing metrics, privacy

E-Business: Education

1492 words - 6 pages well. E-commerce surely has affected the online education e-business model and the use of new marketing strategies can help foster continued growth for the University of Phoenix Online as well as the entire online education industry.ReferencesEldon, Eric (2008, July). Infomercials 2.0: TiVo and Amazon to launch in-TV product ads. Retrieved from Venturebeat.com from the Internet on April 9, 2009. http://venturebeat.com/2008/07/21/infomercials-20

E-Marketing

556 words - 3 pages . In addition, the discussion defines e-marketing strategy and explains how it works. Discussion 1. Difference between e-business, e-marketing, e-commerce and mobile commerce. E-business entails use of electronic means for daily business operations. It involves use of internet technologies for business processes, delivery of superior products as well as for reducing business costs. It can be applied in any of the business operations including

Marketing Through Social Media

3843 words - 15 pages Widely adopted by the general public then by companies, the Internet fast imposed itself to become the archetypal media in terms of communication and search for information in all the domains today, and it is true whatever is the position of each in the society. With the development of the Web 2.0 which made Internet participative, the Internet users are now capable of expressing themselves, interacting, and giving their opinion onto

E-Commerce and Vladimir Zwass

3020 words - 12 pages private network by use of computers. These transactions are business in nature and the parties would be a sender and a receiver computer. Zwass (2001) argues that internet dynamics have redefined E- Commerce and the traditional E-Commerce is fast moving to the internet. The redefined E- commerce now includes several other facilities such as electronic trading of tangible and intangible goods, online marketing, ordering payment and delivery

Similar Essays

Web Mastery And E Commerce Essay

533 words - 2 pages representation on the Internet will be looking for a Webmaster to build and maintain their website.How should one develop his/her web-store?The design of a web-store needs to be straightforward and simple. Hopefully many people will be using it and that means that it needs to be simple and not confusing. An easy to use and attractive layout is the best bet for any Webmaster building an e-commerce site.What is web hosting?Web hosting is the act of

E Commerce Trends: Viral Marketing Essay

740 words - 3 pages , marketing campaigns have not been planned based mostly, or entirely, on getting people to "spread the word." E-commerce has changed this. A form of word-of-mouth marketing known as viral marketing has proven to be an effective strategy in electronic commerce. The term "viral marketing" describes any tactic designed to encourage people to pass the word in ever-widening circles. This paper will explore this trend through the @ of an internet article

E Commerce. Impact Of Internet For The Airline Industry.

4056 words - 16 pages Executive SummaryAviation and air services industry is a large, competitive, and challenging industry, characterised by high capital and labour requirement, together with customer participation during transactions hence service fulfilment.Providing great reach and the potential for rich interaction, the internet is a natural medium for travel transactions. Airlines are turning to e-commerce to keep business flying, and the reason they are

Implementation Of Digital Marketing And E Commerce Strategy

2042 words - 8 pages Administration (C-A) This image is cited from (Anumba and Ruikar, 2002). Scope of internet marketing strategy It is very important that internet marketing strategy should have a broader focus of a strategy to develop website functionality. Internet strategy may also involve redesigning business processes to coordinate with partners in new way. An analytical framework for evaluating e-commerce business models. A business model is