Web 2.0 – The Innovative Technology

2071 words - 8 pages

The internet is one of the most important media of not only web surfing or checking your emails but it is also used for various other purposes on personal and professional front. The enterprising and innovative technology of Web 2.0 has made it possible where the surfer feels comfortable in browsing with complete clarity. O'Reilly and Dale Dougherty who was the pioneer of web are known to be the developers and innovators of this technology and they together named this technology as Web 2.0. The technology encompasses social interaction, professional research work and various business models. The Internet effectively started approximately 30 years ago as a wobbly collection of links to documents for an assortment of research centers, colleges/universities. Today the web is a multitasking creation that allows the world to be at your access at your convenience, whether be it for business, social purpose or pleasure.Let's take a look at the difference between the past and the present of the web technology. For instance Web 1.0 which was the technology before Web 2.0 had Britannica online as encyclopaedia whereas Web 2.0 has Wikipedia which is an ocean of information, Web 1.0 provided personal websites to enhance the individual presence compared to blogging which is very much in practise and is made possible with the help of Web 2.0 technology. Also for internet presence domain name speculation was in practise before web 2.0 against search engines optimization at present. It has been almost 15 years since the growth of the web has moved on to a comprehensive work tool for scientists for having access to global information space with more than a billion users. The technologies involved in Web 2.0 are Perpetual Beta: This software is used to release the public early in order to sol side feedback from users and critics, asses the level of excitement about the concept and establish a footprint in a rapidly growing market. In Web 2.0, Beta testing is the only type of testing available. For example, Gmail which googles electronic mail service available since 2004 and has several million users has been the utmost utilization of perpetual beta software. It has already gone through tens of releases, each of them fixing bugs making it user friendly and adding new features. These releases are mostly transparent to the users. The collective intelligence feature of this technology has proved to be the power of the web. Let's look at the great success story of Yahoo which was born as a catalog or a directory of various links. It began as aggregation of work of hundreds, then thousands and eventually millions of web users. While Yahoo has expanded into different kind of web based businesses, the major role of this portal is extending the benefits of collective work of net users. Page rank, a method of using the link structure has proved to facilitate search results and the leading search engine in the web. Network effects is another important feature of Web 2.0...

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