Web sites have progressed to a new level of sophistication. They have a ability to track and store usage patterns and allow use for of this information in the development of advertisement and focus for both the Web page and their connected database (Mendelson, 98).There has been a development of dynamic Web sites because static Web pages were becoming, in a way, an older style. The new trends of Web design require more interactive and exciting ways to interest the user in the Web page. Web sites must also be able to provide companies with the most up-to-date information or data that is graphically appealing, yet will not leave any uncertainty or vague impressions on the consumers part. One way that companies have been working on making Web pages more interactive is enhancing methods that they already have created. For example, dynamic hypertext mark-up language (DHTML) was created for the use of dynamic sites, such as Java applets and ActiveX. These forms have been recognized as means of maintaining standard equality throughout the development process.
Early in the process, developers found out that sites needed to produce targeted material to remind the person entering the site about their use of the Web and a level of reasoning for its application. They needed to do something necessary to motivate individuals to come back and revisit the site. Important to the success of the dynamic Web site is that people will not only return to the site and access new ads and changed information, but will also visit the referenced Web sites, and this is the goal (Tebbe, 54).
Precautions, you ask?
There are precautions that definitely must be taken care of in the process of Web design. Number one would have to be copyrights and patents. One cannot build a Web site purely of images, icons, and text from other Web sites. Lawsuits can be filed at a very costly expense. The “rip-offs” idea is not taken lightly in a court of law because it is a form of plagiarism. In 1997, Jonathan Wells from Salt Lake City, Utah, was brought to a court of law and lost a settlement to McDonalds for 2.7 million dollars, leaving him bankrupt for using two consecutive McDonald’s golden arches to represent his company MURMUR Electronics (PC Magazine, ’97). Unfortunately for...