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Web Site Navigation Essay

958 words - 4 pages

IntroductionAs technology continues to evolve companies are able to expand their customer base through the use of the internet. Companies are able to create websites that a potential customer can view and determine if this company fits his or her desired needs. These advances also allow companies to use the internet and web in a variety of ways to improve how their daily operations are handled (Schneider, 2004).To get a better understanding about how companies use their website to attract customers Team B will take a look at three resorts that offer all-inclusive vacations. The three companies that the team will view and evaluate are Couples, Beaches and Club Med. All three of these resorts offer similar amenities but how enticing are the web sites and how easy are they to move through? The answers to these questions will often determine which company a vacationer will choose to do business with.CouplesThe name of this resort really says it all. The consumer knows immediately that this place is designed for couples. Couples chose to keep the background color soft and neutral which reflects a relaxed and mature atmosphere. The choice of the background color also enhances the features of the resort because there is less distraction and attention is drawn to the pictures being presented. Upon entering the website there is a series of pictures showing this place is geared for romance and the resort creates the right atmosphere to make this happen. On each one of the pictures there is wording to reinforce that this is the perfect place to rekindle the romance between couples.BeachesUpon entering the Beaches website, the consumer is can see the resort has been voted "World's Best" nine years in a row. Having this designation placed at the top of the website definitely piques the interest of potential vacationers. The website keeps a simple, but colorful design to entice the viewer to keep looking at the exotic location. The photos slowly fade into each other, and the blue, beautiful waters and white sandy beaches demand further investigation. The color theme is bright and warm; even the photographs at night have a bright, warm, colorful impression. The obvious intent is to paint a picture of the ultimate beach getaway.Club MedWhen first entering the Club Med web site, the potential vacationer will notice the soothing aqua background. There is also music playing in the background that provides a calming and relaxing affect. Along with the music and choice of colors, Club Med shows potential vacationers they offer a vacation getaway for both families and couples. The pictures are colorful but focus on people and do not really show how beautiful this place may be to stay. The other two resorts play up on this feature much more.Differences in Look and FeelThe most noticeable difference in the look and feel of the web sites is between Couples and the other two sites, Beaches and Club Med. Couples has none of the bright, colorful pictures that Beaches and...

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