Website Use Greatly Increases Knowledge of Breast Cancer
It is the second leading cause of death in the United States, killing thousands of people each year. Cancer has certainly become a growing epidemic in our society, and breast cancer is one of its most prevalent forms. One in nine women will develop breast cancer in their lifetime, making it the most common form of cancer in women, and for many of them, this will mark the end of their life. This plague clearly needs to be taken under control, and organizations like the National Alliance of Breast Cancer Organizations (NABCO) intend to do just that.
NABCO and other similar organizations aim to educate people about breast cancer in order to ultimately slow its spread. Educating people on an issue is still perhaps the best way to bring about a change. If breast cancer organizations could reach the public to teach them about what causes breast cancer, they could also hopefully educate them on how to prevent it, and how to treat it upon being diagnosed. The question then arises about how exactly the organizations will be able to reach so many people in such a way, and the answer seems obvious- the internet.
The internet has quickly become the most widely used source for information in the United States, as well as all over the world. However, we all know that many sites on the internet can easily be deemed slightly less than reliable. Fortunately, though, there are many credible sites out there with the goal of informing the public on their issues and getting them involved. NABCO’s goal on the internet seems to be to do just this. The NABCO website is incredibly easy to use, making it simple for users to find exactly what they are looking for. At the very top of the site, above everything else, are eight tabs that can be clicked on, to take the user to various parts of the site. The first tab reads “home,” which is the page that the site opens with, and clicking on this tab will take the user back to this page whenever they have gone elsewhere. Right beneath its name on its homepage, NABCO writes its slogan: “The more you know, the less you fear.” These words alone really seem to state their goal right away- this is an informative and educational site. Women who are educated about breast cancer are not only more likely to take the necessary precautions to avoid developing the disease, but also are more inclined to know how to deal with it if they do find this disease plaguing their lives. Therefore, educated women have less to fear, making this slogan very accurate to NABCO’s purpose. This slogan also does a lot to establish the site’s pathos appeal. Mentioning such an emotion as “fear” in conjunction with breast cancer causes women to want to find out more about the disease in an attempt to avoid this “fear” invading their own lives.
NABCO has been operating for seventeen years now, and, as it states on its homepage,...