What are the main responsibilities of the marketing department?
Designing an place, promotion, product and price that attracts the target market and ultimately drives sales.
A group of people identified as those most likely to become customers that have similar wants and needs.
Paid, non personal presentation of ideas, goods, or services direct at a mass audience by an identified sponsor. For example print, billboard, radio, TV or pop-up commercial.
The name, symbol, slogan message or design used to identify a products reputation and image.
The tendency to buy a particular brand of a product.
A fee paid to salesperson based on a percentage of the amount they sold. For example, real estate agents earn a commission of 3% of the value of the property they sold.
A feature that makes a product more desirable than its competitors.
Measurable characteristics that describe a population by age, gender, income, ethnic background, education, and occupation.
situations in which a change in price creates a change in demand.
a small group of people whose opinions are studied to determine the opinions that can be expected from a larger target market population.
The impression people have of a company; it's personality or reputation.
Situations in which an change in price has little or no effect on demand.
the amount of money taken off an original...