What Are The Main Responsibilities Of The Marketing Department Uah Mgmt346 Homework

474 words - 2 pages

What are the main responsibilities of the marketing department?
Designing an place, promotion, product and price that attracts the target market and ultimately drives sales.

Target market
A group of people identified as those most likely to become customers that have similar wants and needs.

Paid, non personal presentation of ideas, goods, or services direct at a mass audience by an identified sponsor. For example print, billboard, radio, TV or pop-up commercial.

The name, symbol, slogan message or design used to identify a products reputation and image.

Brand loyalty
The tendency to buy a particular brand of a product.

A fee paid to salesperson based on a percentage of the amount they sold. For example, real estate agents earn a commission of 3% of the value of the property they sold.

Competitive advantage
A feature that makes a product more desirable than its competitors.

Measurable characteristics that describe a population by age, gender, income, ethnic background, education, and occupation.

Elastic demand
situations in which a change in price creates a change in demand.

focus group
a small group of people whose opinions are studied to determine the opinions that can be expected from a larger target market population.

The impression people have of a company; it's personality or reputation.

Inelastic demand
Situations in which an change in price has little or no effect on demand.

the amount of money taken off an original...

Find Another Essay On What are the main responsibilities of the marketing department - UAH MGMT346 - homework

Question: What are the 3 main kinds of rocks?

2361 words - 9 pages Question: What are the 3 main kinds of rocks?The 3 kinds of rocks are igneous, sedimentary, and metamorphic.Igneous rocks are either glassy, fine grained, coarse grained, or porphyritic. Volcanic rocks sometimes have holes in them from escaping gases (called vesicles). Sometimes the holes are filled with minerals, and then the rock is amygdaloidal. Rocks that have vesicles are usually fine grained like basalt. Volcanic rocks are fine grained

Development Economics: What are the main causes of poverty?

2470 words - 10 pages Poverty is basically the condition of having insufficient resources or income. It is the state of being where one is deprived of necessities in life such as housing, food, sufficient income, employment and access to required social services and status. There are many forms of poverty which exists in this world such as absolute poverty, relative poverty, human poverty and lastly income poverty. Absolute poverty is defined as living to an absolute

The marketing department of Mtone Wireless Inc

1144 words - 5 pages Department submitted a report to require a price promotion, namely offering a 10 percent discount to subscribers to attract them purchasing more. At the same time, Product Department was going to offer a new service package for the purpose of attracting more trial purchase. There are two different marketing objective running in same time. Do you think it is effective on utilizing organizational resources, and cost-effective?4.0 ConclusionThe

What are the Female Roles and Responsibilities In Frankenstein?

1146 words - 5 pages their voices and rights when counteracting man’s vehemence. The passive dispositions of women characters in Frankenstein are symbolic to how women are deemed as unimportant figures in the novel’s society and how the male characters control them. The definition of a symbol is an object or a word that represents another object. The main character, Elizabeth, possesses a calmer disposition than her brother who is more intense and violent

"Charles Schwab in 2002" What are the main pints of the Charles Schwab's case? What are the lessons learned?

743 words - 3 pages pay back immediately. In this case, two years to earn the customers' trust to use the online trading service via the Internet.•The geographic location could become a comparative advantage to use against other competitors.•There is nothing wrong with restructuring a company's organization, as long as, a service enhancement or a permanent solution is placed.•IT is well-known of one of the main reasons of unemployment in the


1742 words - 7 pages 'WHAT ARE THE MAIN STRENGTHS AND WEAKNESSES OF THE RATIONAL CHOICE APPROACH TO RELIGIOUS BEHAVIOUR?'BIBLIOGRAPHY1) G. Becker, 1986, 'The economic approach to human behaviour', pp. 108-22 in J. Elster (ed.), Rational Choice. Oxford: Blackwell.2) L. Iannaccone, 1990, 'Religious practice: a human capital approach', Journal for the Scientific Study of Religion, 29: 297-314.3) S. Bruce, 'Religion and rational choice: a critique of economic

What are the main themes of John Steinbeck's "Grapes of Wrath"

1114 words - 4 pages organizes the migrants because the owner cut the workers wages, so Casy leads a strike. Two policemen approach them and Casy protests that the men are only helping to starve children. Then, one of them crushes his skull with a pick handle. Jesus also was a martyr who tried to benefit society and ultimately was killed by being crucified. This develops the theme of brotherhood by showing how Casy is trying to get the people to work together to benefit

In 1 Corinthians 1, what are the main emphases of Paul's theology?

832 words - 3 pages called of God, recipients of what God has chosen to reveal, and that revelation is the Cross. The real status of the Corinthians is that they are rooted in God, not in the world. It is not that His wisdom belongs to them, rather they belong to Him.

What are the main differences between authoritarian and democratic regimes?

1693 words - 7 pages Democratic and authoritarian are two very different and contradicting forms of political regimes. They differ in the way a country or a state is managed. In attempting to identify and discuss the differences between the two regimes, we should think what implications do the two regimes have on the political system. How are they different in terms of the institutions they inherent? How are rulers elected and which one provides the more

What Are the Four Main Global Enviromental Problems?

1481 words - 6 pages There are four main global environmental problems that we are facing in the current world. Which are haze, increase in human population, technology and waste land. These four global environmental issues require urgent attention to create the ecology friendly. As a matter of fact the purpose of eco friendly is to protect our mother nature such as air, water, land, flora and fauna. Therefore, if we do not preserve the green house gases it can

What are the main contrasts to be found in Portugal?

1922 words - 8 pages country individually, because although some similarities may be noted, there are also a number of contrasts to be made.The area around Coimbra and along the western coast of the country is one where the farming and fishing are the main sources of income. Along the coast, covered with extensive sand dunes, a small number of fishing villages still remain, whose catch regrettably is on a rather small scale. The farms which exist in this area are small

Similar Essays

What Are The Main Problems, Inconvenience, Poor Marketing Changing Internal And External Difficulties Company Facing Today

1171 words - 5 pages Topic: What are the main problems, Inconvenience, poor marketing changing internal and external difficulties company facing todayIntroductionTesco Plc is a large general merchandise and international grocery retail chain founded in yes 1919 in London. Tesco is the world second largest retail chain in terms of profits. It has the largest market share in UK with profits in billions. Tesco originally specialize in its food and beverages industry

Management Challenges For The 21st Century Uah Mgmt346 Essay

2269 words - 10 pages the very opposite of what these assumptions claim it to be.” Therefore, Drucker believes the 7 assumptions are considered obsolete and 8 new assumptions are needed for the 21st century. The 8 new assumptions are important for viewing the roles of individuals and management in both profit and non-profit organizations. If organizations or individuals were to stick to the old assumptions, they wouldn’t be able to successful. It’s like how a horse

What Are The Role And Responsibilities Of Teacher?

1623 words - 7 pages people or are they adult people. Similarly every teacher has got responsibilities for his working place and working environment following the institutional procedures and policies. 1.1 Summarise key aspects of legislation, regulatory requirements and codes of practice relating to own role and responsibilities. Being a teacher always we have to protect ourselves and the best way to protect follows the code of the rules and practices it. As a teacher

What Are Our Responsibilities Toward The Environment?

2234 words - 9 pages people think that they do not or have few responsibilities towards the environment. People think that the governor of a country should take steps to help the environment. They leave it to scientists since they have the technology to prevent pollution, or that is what most people think. There are more responsibilities to the world each individual has than most of realize. The amount of negligence and ignorance of humans towards the Earth is